Live Web users in China will reach this year 414 million, leading global-network broadcast, anchor-IT information
Live streaming market has not really started in the United States, but China Mobile streaming market has a very substantial, which once again proves that China is leading the trend of scientific and technological innovation.
324 million people already using the live streaming media service, accounting for about half of the total Internet users in China. In the millennial generation, using the live streaming media service users reached 83% per cent. Also, live platform of total users in China are expected to rise this year to 414 million.
In 2015, in theology, theology, social network applications, such as lead, China live streaming media industry revenues reached US $2.25 billion. After the introduction of live streaming media products, theology, theology, only a quarter of revenue increase twice, in the second quarter of last year to $57.9 million. Live streaming is fast becoming the latest fashion, Tencent and Taobao, Twitter China technology giants are joining in the wave, launched the independent broadcast products .
Why live streaming so popular in China? Tencent released studies show, live platform in China became popular among young people, who feel lonely, very few participate in outdoor recreational activities, especially those from rural areas to cities in search of better jobs and way of life of young people. These users tend to middle and high income groups, more than half had a college education. They are eager to see live streaming in four main areas: games, sports, lifestyle, and showrooms.
Saturation of mobile Internet users are also promotes the popularity of live streaming platform. Intelligent machines reduces the technical threshold of live streaming media. About three-fourths of smartphone users in China use 4G network.
Network anchorman of the beauty can make money through individual skill is also live streaming platform is another factor in the rise of. Virtual gifts are the main sources of income-generating live platform. Users can get into from a virtual gift income up to earn $2000 per month.
Advertising and product placement marketing is another revenue channel. Online merchants used to live in the process to promote their products. For Taobao e-commerce platform, it has proven to be a very effective marketing approach.
中国网络直播用户今年将达4.14亿，全球领先 - 网络直播,女主播 - IT资讯
美国的流媒体直播市场还未真正起步，但是中国的移动流媒体直播市场已经十分庞大，这再次证明了中国正在引领科技创新趋势。
3.24亿中国人已经在使用流媒体直播服务，占据了中国网民总量的大约一半。在千禧一代中，使用流媒体直播服务的用户占比达到83%。而且，中国直播平台的总用户预计将在今年增长到4.14亿人。
2015年，在陌陌等社交网络应用的引领下，中国流媒体直播行业的营收达到22.5亿美元。在推出流媒体直播产品后，陌陌仅用了一个季度营收就增长了两倍，在去年第二季度达到5790万美元。流媒体直播迅速成为最新时尚，腾讯、淘宝、微博等中国科技巨头也加入了这一波浪潮中，推出了自主直播产品。
为何流媒体直播在中国如此受欢迎呢？腾讯发布的研究报告显示，直播平台在中国年轻人中走红，后者感到孤独，很少参加户外娱乐活动，尤其是那些从农村来到城市寻找更好工作和生活方式的年轻人。这些用户偏向于中高收入群体，半数以上受过大学教育。他们渴望看到四个主要领域的流媒体直播：游戏、体育、生活方式以及陈列室。
移动互联网在网络用户中的饱和也推动了流媒体直播平台的走红。智能机降低了进行流媒体直播的技术门槛。中国大约四分之三的智能机用户使用4G网络。
网络美女主播能够通过个人技艺挣钱也是直播平台兴起的另外一个因素。虚拟礼物是直播平台的主要创收来源。用户可以从虚拟礼物收入中拿到分成，最多每月可赚2000美元。
广告和植入式营销是另一个营收渠道。在线商户常常在直播过程中推广产品。对于淘宝等电商平台来说，这已经证明是一个非常有效的营销途径。
