Millet overseas expansion a new target: the sixth most populous in Pakistan-millet-IT information

According to tech blog TechinAsia reported, after the loss of Hugo Barak, former Vice President of global, millet pace of overseas expansion has stalled for a time, but now the expansion of the machine starts up again, the new goal is the sixth most populous country in the world-Pakistan.

After the birth of 2011, millet's primary focus is on the Chinese market, but then their product sold to Southeast Asia, India, the Middle East and Brazil, this March is March 2015 after Brazil's largest expansion in Pakistan.

Millet attacking Pakistani markets and Brazil the same, by distribution partners selling machine. The future, Daraz in Rocket Internet market will be responsible for phone sales in Pakistan.

Millet, Director of sales and marketing in South Asia, first entered the Pakistani market three models, namely millet Max, Note 4 and 4A red m red m, bracelet sales millet in the future 2. As to whether millet is a full-service product sales into Pakistan, is still unknown.

According to IDC, market smart phone shipments of 13 million units last year in Pakistan. Although this number seems not to force, but the fact that non-Smartphone in Pakistan is still very popular, and Smartphone sales ratio is about 60:40, so the market potential is huge.

Millet was late?

As a friendly neighbor of China, Pakistanis also like Chinese products, Huawei and OPPO entered the country over the years, their product is a favorite of many celebrities and sports stars.

While listing early millet products will lead to a boom, but if they continue to line up to buy the course, a place in the Pakistan market is not easy. After all, most of the country's consumption is below the line, business turnover of only about US $400.05 billion a year, even if all sales to this part of millet, are unable to satisfy their appetites.

As Smartphone penetration improves, Pakistan added 1,000,003 g and 4G users every month, but most people still wander outside of the Internet, cheap, durable and smart phones will become the new darling of the market.

小米海外扩张新目标：第六人口大国巴基斯坦 - 小米 - IT资讯

据科技博客TechinAsia报道，失去前任全球副总裁雨果·巴拉之后，小米海外扩张的脚步曾停滞过一段时间，但现在它们的扩张机器再次启动，新的目标是全球第六人口大国——巴基斯坦。

2011年诞生后，小米的主要精力集中在中国市场，不过随后它们的产品卖到了东南亚、印度、中东和巴西，此次进军巴基斯坦是2015年进军巴西后最大的扩张行动。

小米进攻巴基斯坦市场的手段与巴西如出一辙，靠分销伙伴卖机。未来，Rocket Internet的电商市场Daraz将负责小米手机在巴基斯坦的销售。

小米南亚市场销售总监称，首批进入巴基斯坦市场的共有三个机型，它们分别是小米Max、红米Note 4和红米4A，未来还将销售小米手环2。至于小米全套产品是否会引入巴基斯坦销售，现在还是未知数。

IDC的数据显示，巴基斯坦市场去年智能手机出货量达1300万台。虽然这一数字看起来很不给力，但事实是在巴基斯坦非智能机依然非常盛行，它们与智能机的销售之比约为60:40，因此其市场潜力非常巨大。

小米来晚了吗？

作为中国的友好邻邦，巴基斯坦人还是很喜欢中中国国产品的，华为和OPPO已进入该国多年，它们的产品是许多名人和体育明星的最爱。

虽然上市初期小米的产品肯定会引发一阵热潮，但如果它们继续坚持线上抢购路线，想在巴基斯坦市场占据一席之地恐怕并不容易。毕竟该国大多数的消费还是发生在线下，电商每年营业额仅为4000-5000万美元左右，即使把这部分销售额全交给小米，也无法满足它们的胃口。

随着智能手机渗透率的提升，眼下巴基斯坦每个月都会新增100万3G和4G用户，不过大多数民众还徘徊于互联网之外，因此便宜耐用的智能手机必将成为该市场的新宠。