On October 29, according to foreign media reports, the media agency Zenith is expected this week, as more and more consumers around the world are turning to the use of smart phones and tablet computers, 75% 2017 global Internet use will come from mobile devices, representing slight growth this year.

Zenith had expected in 2016, 71% of the use of the Internet from a mobile device. The Agency released on Thursday entitled "mobile advertising forecast" (Mobile Advertising Forecasts) study, said 60% 2018 global Internet ad revenue will come from mobile advertising. 2018 mobile ad spending will total $ 134 billion, a figure of "more than newspapers, magazines, cinema and outdoor advertising revenue."

Zenith is France a Department advertising agency owned by Publicis Groupe SA, it was 2016 global mobile ad spending is expected to reach $ 71 billion.

As more and more ad spending shifting from television to mobile, brands are turning their eyes Faceboo, Snapchat and Google, brands marketing to the visitors in these places.

Innovation consulting firm DDG Inc. and digital media Executive Director Scott-singer (Scott Singer) said, "in four years, people have seen in the total use of the Internet from mobile devices, from 40% to 70%. "This trend will drive advertising business to mobile development and stimulate the business deals in the field of media, entertainment and telecommunications.

Including increased use of video and other mobile data is driving Telecom jointly with content and digital distribution businesses. They are such bets that they can be adopted to attract visitors to their Internet and wireless network video, and other content on the Web, which will attract advertising clients and advertising revenue growth.

United States telecom operator at and t Inc said on Saturday it planned to 85.4 billion dollars to buy the media company Time Warner (Time Warner Inc), which entered the field of content distribution. Another United States telecom operator Verizon Communications Inc has said it wants to buy the Internet company Yahoo. The two telecom operators want to use user data to help businesses to deliver targeted ads.

10月29日消息，据国外媒体报道，媒体购物机构Zenith本周预计，由于全球越来越多的消费者正在转向使用智能手机和平板电脑上网，2017年全球互联网使用的75%将来自移动设备，较今年略有增长。

Zenith此前曾预计，2016年互联网使用量的71%将来自移动设备。该机构本周四发布题为“移动广告预测”（Mobile Advertising Forecasts）的研究报告之后表示，2018年全球互联网广告收入的60%将来自移动广告。2018年移动广告支出总计将达到1340亿美元，这个数字“多于报纸、杂志、影院和户外广告收入总和”。

Zenith是法国广告机构Publicis Groupe SA旗下一个部门，它曾预计2016年全球移动广告支出将达到710亿美元。

由于越来越多的广告支出从电视转向移动领域，品牌企业正将眼球转向Faceboo、Snapchat和谷歌，在这些地方品牌企业能够向访问者进行营销。

创新咨询公司DDG Inc.数字媒体高管兼董事总经理斯科特-辛格（Scott Singer）表示，“四年来，人们已经看到互联网总使用量中来自移动设备的比例从40%增长到了70%。”这种趋势将推动广告业务向移动发展，并且刺激媒体、娱乐和电信业务领域的并购交易。

包括视频等移动数据使用的增长，正在推动电信运营商同内容及数字发行企业的联合。他们正在下这样的赌注，即他们能够将访问者吸引到通过自己提供的互联网及无线网络上的网络视频和其它内容，这也将会吸引广告客户投入而让广告收入获得增长。

美国电信运营商AT&T Inc上周六表示，它计划以854亿美元价格收购媒体公司时代华纳（Time Warner Inc），从而进入内容发行领域。另一家美国电信运营商Verizon Communications Inc已经表示要收购互联网公司雅虎。这两家电信运营商都希望利用用户数据来帮助商家递送定位广告。