Cinema-future: IMAX virtual reality Centre will land in China-cinema, IMAX, virtual reality-IT information

Cinemas are likely to become historical memories. IMAX Corporation today announced that end the year in the United Kingdom Manchester Odeon Printworks opened the first virtual reality experience Center, is dedicated to creating the high specifications of the virtual experience of movies and games.

This is Europe's first IMAX experience virtual reality Centre, is also the world's second home. IMAX said the next will accelerate the pace of global shop, the next batch of 6 before and after the experience of virtual reality Centre will also be at the end of this year to meet the guest, China on the list.

IMAX said it is working with Hollywood studios and game developers develop games as a virtual reality Centre's exclusive content. Film direction VR content partner is Google, want to work together to create Theater-level virtual reality content.

Hardware, Acer and Starbreeze AB company StarAB built a virtual reality headset, as experience with standard tools.

It is reported that the virtual reality Centre will feature a modular design, divided into a number of "functional area" to provide customers with a variety of different virtual reality experience.

Odeon & UCI cinemas Group CEO Paul Donovan of the virtual reality Centre IMAX universal excited: "we've been trying to find new ways for a more immersive experience, IMAX could be Europe's first virtual reality experience Center established in the Odeon Printworks IMAX, we are very excited. IMAX and we have in the European region have a long history of close cooperation, so we have responsibilities and obligations by new technologies to make the user experience more enjoyable. ”

In May this year IMAX Corporation has been in the United States opened the first virtual reality Center in Los Angeles, and over the next few months, will be in China, Japan and the United States, the Middle East and Western Europe as well as more experience Center.

IMAX hopes that with the increased popularity and the concept of virtual reality experience Center, IMAX experience virtual reality Centre will gradually replace the traditional cinema, a new generation of entertainment social gathering point. There are VR studios with similar ideas, but sitting on the world's leading screen technology, as well as film and television content channel IMAX is the closest seems to be the current target of a.

电影院未来式：IMAX虚拟现实中心将登陆中国 - 电影院,IMAX,虚拟现实 - IT资讯

电影院有可能要成为历史回忆了。IMAX公司今天宣布，今年年底将在英国曼彻斯特Odeon Printworks开设首家虚拟现实体验中心，致力于营造电影和游戏的高规格虚拟体验。

这是欧洲地区首家IMAX虚拟现实体验中心，也是全球第二家。IMAX称接下来将加快全球范围内开店速度，下一批6家虚拟现实体验中心也会在今年年底前后迎客，中国地区在列。

IMAX公司表示，目前正在与好莱坞工作室和游戏开发商合作为虚拟现实中心开发游戏方面的独家内容。而电影方向的VR内容合作方则是Google，希望合力打造影院级别的虚拟现实内容。

硬件方面，由宏碁和Starbreeze AB公司联合打造的StarAB虚拟现实头戴设备作为体验中心标配工具。

据悉，这个虚拟现实体验中心将采用模块化设计，划分了多个不同的“功能区”，为顾客提供多种不同方向的虚拟现实体验。

Odeon & UCI影院集团CEO Paul Donovan对IMAX虚拟现实中心普及感到兴奋：“我们一直在努力寻找新方式为用户提供更加身临其境的体验，而IMAX能将其欧洲地区首个IMAX虚拟现实体验中心建立在Odeon Printworks，我们感到非常兴奋。我们与IMAX已经在欧洲地区有着长期的密切合作，因此我们有责任和义务通过新技术来让我们的用户体验到更多的快乐。”

今年5月IMAX公司已经在美国洛杉矶开设了第一个虚拟现实体验中心，而在接下来的几个月，将陆续在中国、日本、美国、中东和西欧等多地开设更多的体验中心。

IMAX希望，随着体验中心数量增加以及虚拟现实概念普及，IMAX虚拟现实体验中心能逐渐接替传统电影院，成为新一代娱乐社交聚集点。有类似设想的VR影视公司不在少数，但坐拥全球领先银幕技术以及影视内容渠道的IMAX是似乎目前最接近目标的一家。