To save Yahoo, Mayer had crazy "cut" 49 times-Yahoo, Mayer,
Facebook, Zuckerberg-IT information
Before there was a United States Telecom Giants Verizon and Yahoo acquisitions news, Yahoo from the Internet history stage time is not far off. In the past four years, Yahoo's Chief Executive, has made numerous acquisitions, but still not be able to save Yahoo. According to statistics from foreign media, she performed 49 number of acquisitions, funding could be more than US $ 2.2 billion.
Integrated VentureBeat foreign media reports, foreign media agreed, Mayer used acquisitions to save Yahoo's efforts had failed , in fact, a foreign media noted that experience in serving as CEO of Yahoo, has become of Mayer's career "tainted," she will be remembered, "to get Yahoo to survive."
In fact, Yahoo hiring Mayer, took huge risks. During Mayer on Google, does not belong to the senior management team (Mayer reportedly unhappy), Mayer has never served as a CEO of any company. Today, Yahoo as your own adventures, paid a heavy price.
Mayer in charge of Yahoo that Yahoo's product line, talent is aging, she wants to use acquisitions to inject fresh blood into Yahoo, but today's results, her acquisitions have made any progress.
In 2013, Mayer decided to spend $ 1.1 billion acquisition of light blogging social networking Tumblr. Historically, Yahoo has messed up too many acquired companies. At that time, Mayer said that won't screw up Tumblr.
Foreign Media noted that unfortunately is, Mayer and company messed up Tumblr.
Recently, Yahoo for Tumblr the company conducted two write-downs, two cumulative asset writedowns of up to two-thirds, this in itself proves that deal has been a total failure.
Tencent technology notes that other than Tumblr, Yahoo, other major mergers and acquisitions include the $ 640 million purchase of BrightRoll video advertising company.
According to statistics from Wikipedia, Mayer has carried out 49 acquisition, acquisition funds more than $ 2.2 billion. It is reported that Mayer later bought many small mobile Internet company, primarily in order to obtain development talent, to buy each other's products were closed, the size of these deals is very small.
From the total transaction amount, Meyer spent the money is not much. Such as Google acquisition in 2014 indoor thermostat manufacturer Nest, spending $ 3.2 billion. In addition, Apple purchased the company Beats headphones manufacturer, has spent $ 3 billion.
Before Mayer, Yahoo's acquisitions in history a total of only 65 times.
Media analysts noted that although Mayer brought a lot of outside developers through acquisitions, but the frequent acquisitions, also brought great confusion to the Yahoo product management. In addition, apart from the introduction of development personnel, Mayer also in massive layoffs.
In terms of companies through external acquisitions, stark contrast to the performance of Yahoo and Facebook. Facebook boss Mark Zuckerberg has a cartoony in mergers and acquisitions. Then spent $ 22 billion acquisition of mobile chat service WhatsApp, now has more than 1 billion people, more than 100 countries leading chat, industries ranked first.
Zuckerberg a $ 1 billion purchase of mobile Instagram photo sharing tool, has now become the world's largest photo sharing tool, into a "phenomenal APP" field.
However, Mayer had a lot of mergers and acquisitions, but so far, Yahoo has not been to any user the new star of more than 100 million people APP. In the AppStore app store, ranking in addition to Yahoo's oldest products, it is difficult to find the company's new software.
为救雅虎，梅耶尔曾疯狂“剁手”49次 - 雅虎,梅耶尔,
Facebook,扎克伯格 - IT资讯
日前传来了美国电信巨头Verizon可能和雅虎达成收购交易的消息，雅虎退出互联网历史舞台的时间也为期不远。在过去四年中，雅虎首席执行官曾经进行了不计其数的收购交易，但是依然未能够拯救雅虎。据外媒统计，她执行的收购交易数量达到49宗，资金可能超过22亿美元。
综合VentureBeat等外媒报道，外媒一致公认，梅耶尔利用收购来拯救雅虎的努力已经失败，实际上，一家外媒指出，在雅虎担任CEO的经历，已经成为梅耶尔职业生涯的“污点”，她将被人们记住“没有能够让雅虎存活下去”。
实际上，雅虎招聘梅耶尔，冒了巨大的风险。梅耶尔在谷歌期间，并不属于高层管理团队（据报道梅耶尔甚为不满），梅耶尔也从来没有担任过任何一家公司的首席执行官。今天，雅虎为自己的冒险，支付了巨大的代价。
梅耶尔执掌雅虎之后，认为雅虎的产品线、人才队伍太老化，她希望利用收购给雅虎注入新鲜血液，但是从今天的效果来看，她的收购几乎没有取得任何的成效。
2013年，梅耶尔决定斥资11亿美元收购轻博客社交网络Tumblr。历史上，雅虎已经搞砸了太多被收购的公司。当时，梅耶尔表示不会搞砸Tumblr。
外媒指出，可惜的是，梅耶尔又把Tumblr公司搞砸了。
最近一段时间，雅虎对于Tumblr这家公司进行了两次资产减记，两次资产减记的累计幅度高达三分之二，这本身就证明了收购交易已经彻底失败。
腾讯科技注意到，除了Tumblr之外，雅虎的其他重大并购还包括6.4亿美元收购视频广告公司BrightRoll。
根据维基百科的统计，梅耶尔先后执行了49次收购，收购资金超过了22亿美元。据悉，梅耶尔后来收购了许多小规模的移动互联网公司，主要是为了获得开发人才，收购之后对方的产品被关闭，这些收购交易的资金规模也很小。
从交易总额来看，梅耶尔花费的资金并不多。比如谷歌2014年收购室内恒温器制造商Nest，花费了32亿美元。另外，苹果公司收购耳机制造商Beats，也花费了30亿美元。
在梅耶尔之前，雅虎在历史上一共进行的收购只有65次。
媒体分析指出，虽然梅耶尔通过收购带来了许多外部开发人员，但是这种频繁的收购，也给雅虎产品管理带来了巨大的混乱。另外，除了引入开发人才之外，梅耶尔也在进行大规模裁员计划。
在通过外部并购进行公司转型方面，雅虎的表现和Facebook形成了鲜明对比。Facebook掌门人扎克伯格在并购方面具有神来之笔。当年斥资220亿美元收购手机聊天服务WhatsApp，如今用户超过十亿人，成为一百多个国家主导性的聊天工具，行业排名第一。
扎克伯格斥资10亿美元收购的手机照片分享工具Instagram，如今也成为全世界最大的图片分享工具，进入了“现象级APP”领域。
不过，梅耶尔进行了大量的并购，但是迄今为止，雅虎没有能够新推出任何一款用户超过一亿人的明星APP。在AppStore等软件商店中，排名靠前者除了雅虎的古老产品之外，很难发现该公司的新软件。
