Quietly drops prices of 30% doubts: sheep fat slowly kill-drops, such as travel, Uber-IT information

Unsuspecting, just quietly up to the last drop. Beijing, Shanghai and other cities have gone up for 30%.

Based on the author's experience in the Guangzhou area, drops fast, excellent people, easy car there gain around 20%-30%. Meanwhile, express drivers also tell the author to the last drop, starting from May, drivers cut its subsidies by 70%.

In fact, drops the price reasonable. The birth of any new model, go through trial and error stage, market cultivation stage, then to the development of a stable, mature until mode. In 2012, when turned out to the last drop, subsidy policy made the first practicing O2O pattern companies get through the start-up phase. However, there is no denying that is, take a taxi software competition needs to go beyond simply burning money, leading technology, operations, and ultimately to profit.

For now, the car market, "the warlords" has ended, and as an elder, drops travel accounted for most of the domestic mobile market share. According to CNNIC's latest show, drops of special vehicles accounted for 87.2% of the domestic car industry market share. On March 19 this year, also announced to the last drop, platform-wide order of the day for the first time exceeded 10 million, equivalent to 115 complete orders per second.

However, the software market is still in a State of loss making by taxi. Early this year, several companies are more or less published financial information for the year 2015, Uber official reveal loss of 1 billion dollars a year in China; although not released figures to the last drop, but media roughly the year 2015 at least a loss of 10 billion yuan, while China car in IPO documents show, its 2015 annual loss of 3.7 billion yuan. As the darling of the capital markets, drops, step, easy car to strengthen confidence in the capital to maintain high valuations, the best approach is to reduce the losses, capital sees earnings hopes.

However, the drops travel whether it be the last time prices were this round of increases, without prior notice to the user knows, each is in use when it was discovered that the price of the user. In this regard, companies responded to the last drop, "said trip starts with a clear price estimates for each user, click can also see price structure, users determine that the car needed to fully protect users ' right to know and the right to choose. ”

So every time a price hike, if a little more transparent, by what standards to make gains in every city, in front of the taxi prices can have a reminder notice, maybe users will not complain. Of course, users would prefer, like drops, market dominant enterprises, can utilize technology to reduce their own costs, within the acceptable range of price controls in the user, rather than fold up, fattened slowly kill.

滴滴等悄然涨价达30%遭质疑：等羊肥了慢慢宰 - 滴滴出行,Uber - IT资讯

毫无防备的，滴滴就这样悄悄涨价了。北京、上海等一线城市都已经上涨30%。

根据笔者的亲身体验，在广州地区，滴滴快车、人民优步、神州专车都存在不同程度的涨幅，大约在20%-30%。同时，滴滴快车的司机也告诉笔者，从5月份开始，司机补贴也下调了70%。

事实上，滴滴涨价在情理之中。任何一种新模式的诞生，都要经历试错期、市场培育期，再到发展稳定，直到模式成熟。在2012年滴滴横空出世时，补贴策略让这家最早践行O2O模式的企业挨过了初创期。然而，不可否认的是，打车软件的竞争需要超越简单粗暴的烧钱战，最终走向技术战、运营战，最终走向盈利。

目前来看，专车市场的“军阀割据”已经大致结束，而作为老大，滴滴出行占据了国内移动出行大部分市场份额。据CNNIC最新发布的相关显示，滴滴专车占据了国内专车行业87.2%的市场份额。今年3月19日，滴滴出行也宣布，当天其全平台日订单首次突破1000万，相当于每秒完成115个订单。

但是，打车软件市场仍处于赔本赚吆喝的状态。今年初，几家公司都或多或少公布了2015年的财务信息，Uber官方透露在中国一年亏损10亿美元；滴滴虽未公布数字，但有媒体粗略计算其2015年至少亏损100亿元，而神州专车的IPO文件中显示，其2015年亏损37亿元。作为资本市场的宠儿，滴滴、优步、神州专车要增强资本的信心，要维持高估值，最好的办法就是降低亏损，让资本看到盈利的希望。

不过，滴滴出行无论是上一次的涨价还是这一轮的上调，都没有提前通知用户知晓，每次都是用户在使用的时候才发现涨价了。对于这点，滴滴公司回应称，“在每个用户行程开始都会有明确的价格预估，点击还可以看到价格的构成，用户确定需要才会叫车，充分保障用户的知情权和选择权。”

所以，每次价格上调，如果能更透明一点，每个城市依据什么标准要进行怎样的涨幅，在打车前能有一个涨价提醒须知的话，也许用户就不会怨声载道了。当然，用户更希望像滴滴这样的市场占有绝对优势的企业，能充分发挥技术优势降低自身成本，把价格控制在用户可以接受的范围内，而不是把羊圈起来，养肥了慢慢宰。