Users play attention too dispersed and single open collapse 90% APP-mobile application, APP, users are used to-IT information

Smartphone era people habit fragmentation characteristics, coupled with increasingly rich mobile applications (APP), it makes people focus showing a sharp plunge trend, it is increasingly difficult to concentrate, to spend more time to read an article, or use an APP.

A few days ago, according to a published report, single use an APP focused on time, compared to previous years by 90%.

According to the United States Science and technology news site VentureBeat reported that recently, mobile Internet market research firm Jampp has published a report, which focused on mobile phone users to use a mobile software behavior changes.

Mobile APP users focus on a length of time than in previous years fell by 88%, will include APP promotion mobile Internet company, a huge impact on the industry.

Research results show that mobile phone users open an APP, a separate single time using this APP, each quarter is down 35%. Soon which means users will switch to other mobile phone software.

Impact of such results can be good or bad. Well, when users using software such as mobile shopping, selection of goods and services under a single Bill shorter, more efficient for mobile e-commerce. On the bad side, difficult for users to concentrate its time and attention is always being interrupted, it will affect other mobile Internet services.

For example, in the field of information services, which means that users will be less and less attention to read a lengthy reports or articles, users prefer short news reports.

In fact, there have been a lot of research and investigation showed that the popularity of smartphones and mobile Internet, people's attention and focus are damaged, addicted to many people using mobile phones, once the phone away from the body, you will feel restless.

Microsoft's recent brain research also proves that digital devices can lead to distraction, focus on time has been shortened.

Consumers use mobile phone habits change, had a significant impact for the mobile Internet industry. From birth, a mobile software user growth, peak, to the products withdrawn from the market cycles are getting shorter, or even similar to a Hollywood movie released.

Many once-popular mobile APP or game, completely disappear after a few months, it is difficult to withstand the test of market and consumer flippancy. This includes can only send a "Yo" Yo Word mobile chat tool.

Small Science:

Statistical data for the current period compared with the preceding period, compared to June 2014 and July 2014, for example, called the chain. Compared with a historical period, compared with July 2013 July 2014, for example, that year.

Sequential growth rate = (current period-last period)/last period x100%. Reflected in this issue than how much growth; the chain speed, General level refers to the level during the reporting period and prior periods, the ratio shows that phenomenon by phase of development.

Growth rate = (current period-period)/x100% in the same period.

用户玩手机注意力太分散，APP单次打开时间暴跌九成 - 移动应用,APP,用户习惯 - IT资讯

智能手机时代，人们上网习惯呈现碎片化特征，再加上越来越丰富的移动软件（APP），这让人们的专注力呈现出大幅暴跌的态势，人们越来越难以集中注意力、用更长的时间来阅读一篇文章，或是使用一个APP。

日前，一家机构公布报告称，人们单次使用一个APP的专注时间，相比往年下跌九成。

据美国科技新闻网站VentureBeat报道，近日，移动互联网市场研究公司Jampp公布了一份报告，其中关注了手机用户使用移动软件行为习惯的变化。

手机用户专注于一款APP的时长，相比往年下跌了88%，这将给包括APP推广公司在内的移动互联网个行业带来巨大影响。

研究结果显示，手机用户打开一个APP、单独使用这个APP的单次时间，每个季度环比下跌了35%。这意味着用户很快就会切换到其他的手机软件中。

这样的结果带来的影响有好有坏。好的方面，用户在使用移动购物等软件时，挑选商品和服务、下单结账的时间更短，移动电子商务的效率更高。而在坏的方面，用户难以集中注意力，其时间和关注能力总是被打断，将会影响到其他移动互联网服务。

比如在新闻服务领域，这意味着用户将越来越没有专注力去阅读一篇长篇报道或文章，用户更加青睐短小精悍的新闻报道。

实际上，已经有大量的研究和调查证明，智能手机和移动互联网的普及，使人类的注意力和专注度受到了损害，许多人使用手机上瘾，一旦手机离身，则会感觉魂不守舍。

微软公司不久前的脑电图研究，也证明了数字设备会导致人们的注意力分散，专注时间出现了明显的缩短。

消费者使用手机习惯的变化，对于移动互联网行业产生了重大影响。一款移动软件从诞生、用户高速增长、颠峰时期、到产品退出市场的周期越来越短，甚至类似一部上映的好莱坞电影。

之前许多曾经风靡一时的移动APP或者游戏，在几个月之后则完全烟消云散，难以经受市场和消费者浮躁心态的考验。这当中包括了只能发送一个“Yo”单词的移动聊天工具Yo。

小科普：

本期统计数据与上期比较，例如2014年7月份与2014年6月份相比较，叫环比。与历史同时期比较，例如2014年7月份与2013年7月份相比，叫同比。

环比增长率=（本期数-上期数）/上期数×100%。反映本期比上期增长了多少；环比发展速度，一般是指报告期水平与前一时期水平之比，表明现象逐期的发展速度。

同比增长率=（本期数-同期数）/同期数×100%。