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published in(发表于) 2016/7/4 11:02:39 Edit(编辑)
Lei:, millet patterns can be copied, eco-hard copy,

Lei:, millet patterns can be copied, eco-hard copy,(雷军:,小米模式能复制,大生态难复制,)

English

中文

Lei: millet patterns can be copied, eco-hard copy-millet, Lei-IT information

On July 4, five short years, millet smartphone market share in the country to do the first and second position, which advocates "Internet model" closely, it can be said that playing on the Internet is subversive from the front under the traditional model. And millet this pattern of results after the traditional manufacturers are into the Internet phone brand, there are imitators.

Recently, millet said in a dialogue with Xiaobo Wu Lei, the founder, "founded in 2010 when the millet I think for a long time, now millet is pretty much like I had imagined, just didn't expect so much. Internet technology can reduce the profits of the supply chain, thus creating a more cost-effective products to consumers. ”

Lei believes that traditional hardware channels occupy too much cost, led to reach the users of the product price is too high. "Traditional household electrical appliance enterprises launched the same product styles, each style spending funds to maintenance and management, is a lot of overhead, ultimately, these costs will be apportioned to the user's head, millet patterns is to spend a year or two to build a product, each product is only one style, millet advocate is friends with a user. ”

Lei said, "China is a manufacturing center in the past, doing a lot of things, but we think China can do things well enough, is the essence behind the low efficiency of the entire process. "Millet are" cheap "way, stripping multiple channels, improve the operational efficiency of the product.

Patterns can be copied for millet, Lei recognized said, "I think it is replicable, in fact, a lot of things are not made of millet, millet but behind the enterprise, from the meter, can replicate how millet to make good products. Ecological point of view but from the whole millet copy should be hard, it's not one thing, it is a business and has so much ability, early in the whole millet to host teams from leading hardware and software companies such as Microsoft, we are at the triathlon. First, we have this ability. ”


雷军: 小米模式能复制,大生态难复制 - 小米,雷军 - IT资讯

7月4日消息,短短五年时间,小米智能手机在国内的市场占有率就做到了第一第二的位置,这与其所倡导的“互联网模式”关系密切,可以说这样的互联网打法正在颠覆从线下转战线上的传统产业模式。也正因小米的这一模式成绩显著,此前的传统厂商也都纷纷成了互联网手机品牌,可谓是模仿者众。

近日,小米创始人雷军在与吴晓波的对话中表示,“我在2010年创办小米的时候思考了很长时间,现在小米基本跟我当时想象的差不多,只是没想到体量这么大。互联网技术能够减少供应链环节所产生的利润,从而给消费者创造出性价比更高的产品。”

雷军认为,国内传统硬件行业渠道占据了过多成本开销,导致到达用户手中的产品价格过高。“传统家电企业同一产品会推出多个款式,每个款式花费资金去维护管理,是一大笔开销,最终这些开销都会分摊到用户头上,小米的模式是花费一两年时间打造一款产品,每个产品只出一个款式,小米提倡的是和用户做朋友。”

雷军说,“过去中国是制造中心,做了大量东西,但大家都觉得中国做的东西不够好,背后本质是整个流程的效率低下。”而小米采用的是“薄利多销”的方式,剥离多层渠道商,提高产品的运营效率。

对于小米模式能否复制,雷军认称,“我觉得是可复制的,其实很多东西都不是小米做的,而是小米背后的企业做的,从小米的方法来说,能够复制的是如何按小米方法做出好的产品。但如果从整个小米大生态角度来看复制应该很难,这不是一个人的事情,而是一个企业同时具有这么多能力,在整个小米主办初期,团队来自微软等知名软硬件公司,我们就是冲着铁人三项去的。一开始,我们就练就了这种能力。”






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