Foreign Media: Wei West events required to mark paid search results in China after | search | Wei XI _ news

Reference news, June 27, foreign media say China 25th requires striking distinction between paid search and natural search results information. Just recently, a terminal cancer patient sued his being misled by search engine giant Baidu.

According to the associated press reported on June 25, University student Wei Zexi died of a rare cancer in April this year. He had posted on the website, tells his story of how to use Baidu search and select a Beijing hospital after. He said treatment have proved ineffective and expensive, he later learned that this treatment had been abandoned in a foreign country. Wei Zexi accused Baidu fee promotion of unproven treatments.

Reported that the 25th China National Internet Information Office issued the regulations on the administration of Internet information services, prohibition of search engine links, summaries, keywords in the form containing information contents prohibited by laws and regulations. In fact, the ban has always existed, but this is the first time China made clear to paid search information services specification.

This provision also requires that provides paid search information services should be in accordance with customer-related qualifications, clear ceiling on the paid search information page.

Reports said Wei Zexi post to Baidu's paid search information confused with natural search results display has been widely condemned. Robin Li, Baidu's Chairman by the national network letter Office interviews. Xinhua reported May 9, Baidu has expressed strong support the investigation team's car, reflecting its own problems, never a little discount.

The report also said, according to Baidu introduced, during the investigation period, Baidu in the joint investigation team under the supervision of all medical (including medical institutions, medical equipment, medicines and other) agencies review the qualification, 2,518, 126 million extension of medical institution information for offline processing. In addition, Baidu also fund an additional 1 billion yuan, to Internet users by the use of commercial promotion of encounters counterfeiting, fraud losses and approved after the first payment.

According to the United Kingdom broadcasting company's Web site on June 25, 25th, China announced new rules requiring search engines identify paid search information. A few months ago, a terminal cancer patient who accused Baidu post, alleged to have been misled by its Web search results.

Xidian University student Wei Zexi rare synovial Sarcoma died in April this year. Wei Zexi has been seeking health care information through Baidu, he posted by Baidu search results-oriented Chinese armed police forces Beijing city Corps Hospital. Wei Zexi said there are costly and ineffective treatment. He later realizes that he received treatment after a false propaganda. Wei Zexi accused Baidu fee promotion of unproven therapies.

25th China National Network letter published new rules prohibiting search engine containing information prohibited by laws and regulations. This ban has been around for a long time, but this is the first official explicitly to manage paid search service.

Provides that Internet information service providers to provide paid search information services should be in accordance with customer-related qualifications, clearly paid search information page ceiling visible distinction between paid search and natural search results information on paid search information article by article raises significant identity. Internet information service providers to provide commercial information services shall comply with the relevant laws and regulations. Provisions come into force on August 1, 2016.

Reports said Wei Zexi posts subject to wide attention in the Chinese media. Baidu also suffered widespread public criticism. Critics say Baidu did not clearly distinguish between paid search and natural search results. Authorities also interviewed the head of the company. Baidu later agreed to the joint investigation team requested to take corrective measures.

(Source: reference news network)

Responsible editor: Chen yan SN225

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Search results for Wei Zexi

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外媒：魏则西事件后中国要求标明付费搜索结果|搜索结果|魏则西_新闻资讯

　　参考消息网6月27日报道 外媒称，中国25日发布规定要求醒目区分自然搜索结果与付费搜索信息。就在不久前，一名癌症晚期病人曾控诉自己受到搜索引擎巨头——百度的误导。

　　据美联社6月25日报道，大学生魏则西因罹患一种罕见癌症于今年4月去世。他曾在网站上发帖，讲述自己是如何在使用百度搜索后选择了北京一家医院就诊的经过。他说，事实证明治疗无效且费用昂贵，后来他还了解到这种治疗方法在国外早已被放弃。魏则西因此指责百度收费推广未经证实的治疗方法。

　　报道称，中国国家互联网信息办公室25日发布了《互联网信息搜索服务管理规定》，禁止搜索引擎以链接、摘要、联想词等形式提供含有法律法规禁止的信息内容。事实上，这些禁令一直存在，但这是中国首次对付费搜索信息服务做出明确规范。

　　该规定还要求，提供付费搜索信息服务应当依法查验客户有关资质，明确付费搜索信息页面比例上限。

　　报道称，魏则西的帖子让百度因将付费搜索信息与自然搜索结果混淆展示而受到广泛谴责。百度公司董事长李彦宏也被国家网信办约谈。新华社5月9日的报道称，百度已表示坚决拥护调查组的整改要求，深刻反思自身问题，绝不打一丝折扣。

　　该报道还称，据百度方面介绍，在调查期间，百度公司在联合调查组监督下，已对全部医疗类（含医疗机构、医药器械、药品等）机构的资质进行了重新审核，对2518家医疗机构、1.26亿条推广信息实现了下线处理。此外，百度还增设10亿元保障基金，对网民因使用商业推广信息遭遇假冒、欺诈而受到的损失经核定后进行先行赔付。

　　据英国广播公司网站6月25日报道，中国25日公布了新规定，要求搜索引擎公司标明付费搜索信息。数月前，一名癌症晚期患者曾发帖控诉百度，称被其网络搜索结果误导。

　　西安电子科技大学学生魏则西今年4月死于罕见的滑膜肉瘤。魏则西生前曾通过百度寻求医疗资讯，他发帖说被百度搜索结果导向武警北京市总队第二医院。魏则西说在那里得到的治疗昂贵而且无效。他后来了解到自己接受的治疗方法经过了不实宣传。魏则西指责百度收费推广未经证实的疗法。

　　中国国家网信办25日公布了新规定，禁止搜索引擎提供含有法律法规禁止的信息内容。这类禁令已存在很长时间，但这是官方首次明确对付费搜索信息服务进行管理。

　　规定说，互联网信息搜索服务提供者提供付费搜索信息服务应当依法查验客户有关资质，明确付费搜索信息页面比例上限，醒目区分自然搜索结果与付费搜索信息，对付费搜索信息逐条加注显著标识。互联网信息搜索服务提供者提供商业广告信息服务，应当遵守相关法律法规。规定自2016年8月1日起施行。

　　报道称，魏则西的帖子受到中国媒体的广泛关注。百度当时也遭受广泛的舆论指责。批评说，百度没有明确区分付费搜索信息和自然搜索结果。当局还约谈了百度公司的负责人。百度随后同意按联合调查组要求采取纠正措施。

　　（来源：参考消息网）

责任编辑：陈琰 SN225

文章关键词：
搜索结果 魏则西

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