Figure beauty drama praise, Japan animation how to make money? -Anime, Japan animation, the second element-IT information

Japan animation industry has a phenomenon is actual do animation of animation making company often through animation making got of money not more, animation making company more like is to animation making Committee working of horse Tsai, minority of animation making company for example Kyoto animation can ensure himself in making Committee among has larger of split discourse right, but most of animation making company also is lack discourse right of, and specifically engaged in had animation industry making commercial advertising agent of Kameyama Theve recently details has Japan animation of commercial mode, Proposed Japan animation production company is not earning much, Japan animation industry's biggest problem is how to translate popularity into higher income in overseas markets.

According to Japan animation industry report 2015 of content, in 2014 Japan animation making company all total sales is 184.7 billion yen (11.7 billion yuan around), this pen money seems many but actually is also not more because in 2014 Japan animation industry of total sales is 1 trillion 629.7 billion yen, in Japan animation overall 1.6 trillion billion of commercial scale in the, animation making of sales is income like bucket .

Actual animation is an animation production company, but the troops did not move and fodder, animation you have to have money, in Japan of animations in the animation industry funded can be divided into two kinds, for animation and night animation

To the animation for the funding formula

X52 = 1, then 10 million yen production costs 520 million yen

25 million yen/month cost for TV broadcast schedule x12 = 300 million yen

Total funding = 820 million yen

Night animation funding formula

1 x13 = 20 million yen production costs 260 million yen

Broadcasting fee + expenses on publicizing the 40 million yen

Total capital: 300 million yen

Whether for animation or late night anime requires a huge amount of financial support that the mode of financing is made, Committee member of the investment in Exchange for concessions for his work in the late, such as toy companies to invest in animation is running around for late hand made, record companies invest in animation are to later CD money.

Making the model of the Council is to risk sharing revenue and made small companies can be involved in the animation industry, but is a lot less investment and less. For example, animation merchandise licensing fees, 1/3 belongs to the original author, 1/3 television animation production company or advertising agency, 1/3. And now the animation people raised by all the preparatory works to raise funds and of good quality, but Japan animation fabricated chip is more of a marketing ploy.

In recent years, Japan animation is also actively attract Japan outside of companies to invest, including China, other Asian countries and United States multinationals have actively joined the Japan animation. In the 90 's in the world for Japan's national impression that Toyota cars and cheap small appliances, and now the world for Japan National impression may have a variety of Japan animation, Japan animation's popularity in the world market is obvious, but popularity doesn't mean Japan animation can achieve high income in the world market.

Compared with United States Disney, DreamWorks Animation, Japan-made animation released in overseas is difficult to scale in 2014, Japan animation size 326.5 billion yen in overseas markets, compared with a 5 trillion yen from the Disney Animation market scale , how to convert a super popular in overseas markets, real income is the Japan animation now faces the biggest task.

人物美剧情赞，日本动画究竟怎么赚钱？ - 动漫,日本动画,二次元 - IT资讯

日本动画行业有个现象就是实际做动画的动画制作公司往往通过动画制作拿到的钱不多，动画制作公司更像是给动画制作委员会打工的马仔，少数的动画制作公司例如京都动画可以确保自己在制作委员会当中拥有较大的分账话语权，但大多数的动画制作公司还是缺乏话语权的，而专门从事过动画行业制作商业广告代理的龟山泰夫最近详解了日本动画的商业模式，提出日本动画制作公司收入并不多，而日本动画行业面临的最大问题是如何在海外市场将高人气转化为高收入。

根据《日本动画产业报告2015》的内容，在2014年日本动画制作公司全体总销售额是1847亿日元（117亿人民币左右），这笔钱看似很多但其实一点也不多因为在2014年日本动画行业的总销售额是 1兆6297亿日元，在日本动画整体1.6兆亿的商业规模中，动画制作的销售额也就是收入如同沧海一粟。

实际做动画的是动画制作公司，但是在兵马未动粮草先行，作动画的前提是要有钱，在日本动画制作行业中动画的资金准备大致分为两种，子供向动画和深夜动画

子供向动画制作资金公式

制作费用1话1000万日元×52话=5.2亿日元

电视档期播出费用2500万日元/月×12月=3亿日元

总计资金=8.2亿日元

深夜动画制作资金公式

制作费用1话2000万日元×13 话=2.6 亿日元

播出费用+宣传费用4000万日元

总计资金：3亿日元

无论是子供向动画还是深夜动画都需要庞大的资金支持，这么多的资金筹集方式就是利用制作委员会，委员会的成员用投资来换取后期自己对于作品的特许权，例如玩具公司投资动画是为了后期的手办周边制作，唱片公司投资动画则是为了后期出CD赚钱。

制作委员会的模式就是为了共担风险共享收益，而且制作委员会让小公司也可以参与到动画行业当中，无非就是多投多得少投少得。例如动画的周边商品授权费用，1/3归原作者、1/3归电视台或者广告代理、1/3归动画制作公司。而至于现在的动画众筹虽然有通过众筹筹集资金而且质量还不错的作品，不过对于日本动画实际制作来说众筹更像是一种营销手段。

近几年日本动画制作也在积极的吸引日本以外地区的公司来投资，包括中国在内的亚洲其他国家以及美国的一些跨国公司都在积极加入到日本动画制作当中。在90年代全世界对于日本的国家印象就是丰田汽车和各种物美价廉的小家电，而现在全世界各国对于日本国家的印象可能已经变为了各种日本动画，日本动画在全世界市场的人气是有目共睹的，然而高人气不代表日本动画在世界市场能够获得高收入。

相较于美国迪士尼、梦工厂的动画电影，日本国产动画在海外难以大规模上映，2014年日本动画海外市场规模只有3265亿日元，而同期的迪士尼动画市场规模则有5兆日元，如何将超高的人气在海外市场转换为货真价实的经济收入是日本动画现在面临的最大课题。