Warcraft movies a week above 1.1 billion at the box office: IP hyped the game-world of Warcraft, Warcraft movie-IT information

Warcraft for a week, as of the evening of June 14 11, China's cumulative box office reached 1.118 billion yuan. 12 days of x-men: Apocalypse of China of about 674 million Yuan at the box office. Adapted from a Blizzard game world of Warcraft, this movie was hyped by shadow alternate concept again, quality of movies or games, IP transformation, broaden the industrial chain, "video + game" has become a generic one of the entertainment industry bellwether for transboundary cooperation.

According to the daily news reporter, with Warcraft movie in the Chinese movie market hot, take the East this year, a large number of games adapted into movies, but shadow alternate is standing at the outlet concept, or really can translate into real productivity?

Alternate content adaptation is the core shadow tours is not a short-term consumption of fans

Warcraft in China a week, above 1.1 billion yuan at the box office, shadow alternate concept again was the hot technology, many potential will be adapted into a movie of the game's producers see the immense potential.

But NetEase game Liu Guonan, Senior Marketing Director, said the Warcraft movie in China and United States film market showed a trend of uneven at the box office, its movie market booming in China more because huge crowd to play Warcraft games.

Statistics institutions of the North American box office, Box Office Mojo said the Warcraft movie in the United States opening weekend to $ 24.35 million (about RMB 160 million) at the box office, and ending on June 14 11 shows, the Warcraft movie Chinese box office is about United States 7 times, called the wonders.

Liu Guonan analysts said: "the United States playing world of Warcraft game up to millions of people, but China has millions of fan of Warcraft games. Top 1.1 billion yuan is a fan of the Warcraft movie in the Chinese box office. ”

Director in those years, we hunt with the girl films such as Giddens is the film and television professional who loves to play the game. He said "Wow this 10-year precipitation IP likely film boom, and from making up says it is also a blockbuster. ”

However, the success of Warcraft movie, does not mean that IP film adaptation of classic game is easy, alternating shadow tour very well achieved. Liu Guonan is Deputy General Manager of NetEase video, are attempting to NetEase games adapted into movies for its strong fan base. In his view, developed by NetEase game 3 was the original gaming IP in the world the most suitable for the film, but he said: "how adaptation is an important proposition, must be adapted to the story, this problem is very difficult to do. Warcraft movie to change a lot, and cut a lot of things, even more like a prequel to world of Warcraft, but it had a spiritual change, pay this is truly an important factor. This project has almost 1 million words of the world 3 world view, want to simplify something millions of words, made into a 2 hour movie, really really hard. ”

Giddens believes that Warcraft movie is typical of shadow alternate travel, but Warcraft games adapted imaging such a phenomenal film, eye of the main narrative of the film, "if only short-term consumption fan movie, and not for long. Classic games and many, whether end tour or the tour, but was not made into a movie that has been well received. ”

In fact, avoiding short-term consumption of fans not only in games adapted into movies that on the one hand, film and television drama developed into a games are also facing this problem. 2015 China TV series IP-derived games was widely considered successful in two cases--the spent thousands of bones and the Picks list. With Nade in the TV show hit two tours early online access to over millions of downloads, but heat along with the drama of the game reflected rapid decay.

Game film adaptations of success were low type movie has yet to form

Shadow tour interactive quality IP cross-border cooperation to bring new ideas, interactive games, anime and movies became more active.

However, Liu Guonan believes that game film adaptation will not become mainstream, and the success rate is not high, "not many good films, suitable for playing games are even scarcer, shadow tour interactive success stories are few. ”

Around the world, Hollywood is the benchmark world commercial cinema and United States popular culture industry was mature, but even so, Hollywood classic film adaptation of the game try to do not more.

According to art en United States game IP adapted movie research, 1993 to 2014, Hollywood total making has 31 Department game adapted movie, half above can through global box office recovered investment cost, but overall investment scale partial low, most investment cost concentrated in 50 million dollars following, below Hollywood making film 70 million dollars of average investment scale, like Warcraft movie such of big making belongs to very minority.

Hollywood the game IP type characteristics of film adaptation of an obvious, not art films, action movies and thrillers to occupy the vast majority. With the corresponding, most of these IP are adventure, fighting game. The reason, adventure gaming market, and has a mature Outlook, adapted the less difficult.

On this point, the Chinese shadow tour interactive genre movies have not yet formed the climate. Movies of the quietness of the Director, of the orphan producer Ronald Wong said: "to form this type of film, the game is a framework to provide derivative base and a huge amount of fans, but the game to be adapted into a movie, is a process that requires IP to develop, even though movies like Warcraft, gaming IP also precipitated a 10 years. ”

In fact, United States this type of film is mostly chosen game IP with a long history, starting from the game to the average delay time of movies for more than 10 years, most of these games have multiple versions of different platforms, and multiple versions of precipitation into the game for a long time IP reputation, the depth of game fans and potential audience is affected by the extensive movie consumers.

Giddens also believes that to achieve shadow tour interactive IP habit takes time, great deal for China tours, and tours, but the game and film each other IP in the process also need time.

Ronald Wong said: "shadow tour interactive creation itself need Exchange games, movies, people, how to synchronize the two development, maintain the continuity of this type are issues that need consideration. ”

《魔兽》电影一周票房破11亿：游戏IP被热炒 - 魔兽,魔兽电影 - IT资讯

《魔兽》上映一周，截至6月14日晚间11点，中国累计票房高达11.18亿元。而已上映12天的《X战警：天启》的中国累计票房约为6.74亿元。由暴雪游戏《魔兽世界》改编的这部电影，再度让影游互生概念被热炒，优质的电影或游戏IP相互转化，拓宽产业链，“影视+游戏”已成为泛娱乐行业跨界合作的风向标之一。

据《每日经济新闻》记者了解，伴随《魔兽》电影在中国电影的市场大热，借此东风今年有一大批游戏改编成电影，只是影游互生到底是站在风口的概念，还是真的能转化为现实生产力？

●内容改编是核心影游互生并非短期消费粉丝

《魔兽》在中国上映一周，票房破11亿元，影游互生概念再度被热炒，不少有意将游戏改编成电影的制作方看到了其中的巨大潜力。

但网易游戏高级营销总监刘国男表示，《魔兽》电影在中国和美国电影市场呈现冷热不均的票房态势，其在中国电影市场的火爆更多是因为玩魔兽游戏的人群庞大。

北美票房统计机构Box Office Mojo透露，《魔兽》电影在美国首映周末拿到了2435万美元（约合人民币1.6亿元）的票房，而截至6月14日晚间11点，《魔兽》电影中国的票房约是美国的7倍，堪称奇观。

刘国男分析称：“美国玩魔兽游戏的人最多几百万，但中国有上亿的魔兽游戏迷。突破11亿元是《魔兽》电影在中国的粉丝场应得的票房。”

导演过《那些年，我们一起追的女孩》等影片的九把刀是爱玩游戏的影视专业创作人士。他说：“魔兽这个10年沉淀的IP容易引发观影热潮，而且从制作上来说它也是一部大片。”

然而，《魔兽》电影的成功，并不意味着经典游戏IP改编电影就容易，影游互生就很好实现。刘国男也是网易影视的副总经理，正在尝试将网易旗下粉丝基础雄厚的游戏改编成电影。在他看来，网易开发的游戏《天下3》是中国原创游戏IP里面最适合做电影的，但他表示：“怎么改编是重要的命题，肯定是要改编故事的，这道题很难做。其实《魔兽》电影改了很多，缩减了很多东西，甚至更像是《魔兽世界》的前传，但是它有一种精神没有改，这个是大家真正买单的重要因素。《天下3》这个项目有将近100万字的世界观，想要简化百万字的东西，拍成2个小时的电影，真的非常难。”

九把刀认为，《魔兽》电影是影游互生的典型，但要把经典游戏改编成像《魔兽》这样的现象级电影，最主要还得看电影的故事性，“如果只是短期消费粉丝的电影，并不会长久。经典的游戏并不少，不管是端游还是手游，但并不是改编成电影都能受到好评。”

事实上，避免短期消费粉丝不仅体现在游戏改编成电影这一方面，影视剧开发成游戏也面临这个问题。2015年中国影视剧IP衍生游戏被普遍认为成功的两例——《花千骨》和《琅琊榜》。在影视剧热播的时候两款同名手游上线初期均获得超百万的下载量，但是游戏的热度伴随着电视剧的下映也急速衰减。

●游戏改编电影成功率不高类型电影尚未形成

影游互动给优质IP跨界合作带来全新的思路，让游戏、动漫和电影的互动变得更加活跃。

不过，刘国男认为，游戏改编电影并不会成为主流，而且成功率也不高，“好的影视作品不多，适合做游戏的更是凤毛麟角，影游互动的成功案例也不多。”

放眼全球，好莱坞是世界商业电影的标杆，而且美国的大众文化产业很成熟，但即便如此，好莱坞用经典游戏改编电影的尝试也不多。

据艺恩《美国游戏IP改编电影研究》，1993年至2014年，好莱坞共制作了31部游戏改编电影，半数以上可以通过全球票房收回投资成本，但整体投资规模偏低，大多投资成本集中在5000万美元以下，低于好莱坞制作影片7000万美元的平均投资规模，像《魔兽》电影这样的大制作属于极少数。

好莱坞游戏IP改编的电影呈现明显的类型化特征，没有艺术电影，动作片和恐怖片占据绝大多数。与之相对应，这些游戏IP大部分是冒险、格斗类游戏。究其原因，冒险类游戏市场广泛，且有成熟的世界观，改编成电影的难度较小。

就这一点来说，中国目前影游互动的类型影片尚未形成气候。电影《何以笙箫默》的导演、《赵氏孤儿》制片人黄斌表示：“要形成这样的类型影片，游戏是框架，能够提供衍生的基础和巨大的粉丝量，但是游戏要改编成电影，是需要IP养成的过程，即便像《魔兽》这样的电影，游戏IP也沉淀了10年。”

其实，美国这类型的电影创作也是大多选择历史悠久的游戏IP，从游戏首发到电影上映的延宕时间平均长达10年，这些游戏大多拥有不同平台的多个版本，长时间和多版本的沉淀都化作游戏IP的口碑，游戏深度粉丝和被广泛影响的潜在受众都是电影票房的消费者。

九把刀亦认为，能够实现影游互动的IP养成需要时间，目前中国手游、端游很多，但是游戏和电影互养IP的过程还需要时间沉淀。

黄斌则表示：“影游互动创作本身需要互通游戏、电影的人才，两者如何同步开发，保持这种类型的延续性是需要思考的问题。”