Twitter News: social media advertising has been overtaken by Instagram-Twitter, Twitter-IT information

Twitter danger?

The afternoon of June 10, Beijing time news, Comcast owns Strata results of a survey released Thursday showed that when conducting social media marketing and advertising, advertising companies using Instagram frequency over Twitter for the first time.

Twitter announced this week, the head of the company's products are leaving. EMarketer, said earlier this month, the United States, judging by the number of active users, Snapchat is about more than Twitter. This suggests that Twitter is facing the impact of the fast-growing competitors.

Recently, Twitter user growth stagnate, management turmoil, and the stock price is depressed. However, the Chief Operating Officer of yadang·beien (Adam Bain), led by advertising remained a bright spot. Bain joined Twitter in 2010. In about 3 years, Bain helped Twitter revenues from zero to more than $ 1 billion.

However, in the first quarter of this year, Twitter's advertising has shown some problems. Large advertisers because of weaker-than-expected spending, Twitter's advertising performance is not up to expectations, and gives revenue Outlook is weak. Since its April reported first-quarter earnings, Twitter's share price has fallen by 15%, Wednesday to close at 14.60 dollars, well below the November 2013 the IPO offering price of $ 26.

Strata survey 83 advertising company, and the problem is that their clients in carrying out social media marketing tends to which social networking platform. 63% of advertisers said they might use Instagram, and 56% Twitter. Facebook is still in the lead, advertisers said it may use the Facebook platform as high as 96%.

Twitter does not agree with the findings. The company noted that, in 2015, "advertisers cognition" survey shows that 37% of advertisers interested in buying Twitter advertising, this proportion was higher than 28% Instagram. The same survey also shows that advertisers plan to buy Twitter advertising platform 46%, up from 41% Instagram.

Twitter spokesman said: "the survey data is not in fact. Our customers have a close relationship with the advertising companies. We hear the still, Twitter provides the most powerful and innovative platform. ”

However, the investigation showed that the rise of Instagram. Instagram utilize Facebook's advertising technology, the introduction of a more useful new features. Instagram advertisers more than 200,000 homes, up from 130,000 Twitter.

Digital marketing agency Kettle advanced social strategist Chris Gilbert (Chris Gilbert), said: "we are seeing, most customers are transferring part of the budget, and their budgets are shifting from Twitter Instagram. The place where marketers often pay attention to the audience. ”

Some advertising company said customers to shift marketing budgets to Instagram because the service has more users. Instagram users exceed 400 million, and Twitter was 310 million. In addition, the use of Facebook's advertising technology, advertisers can better target specific audiences.

Instagram declined to comment on the findings.

Twitter噩耗连连：社交媒体广告已被Instagram超越 - Twitter,推特 - IT资讯

Twitter危险了？

北京时间6月10日下午消息，康卡斯特旗下Strata周四公布的一项调查结果显示，在开展社交媒体广告营销时，广告公司利用Instagram的频率首次超过了Twitter。

Twitter本周宣布，该公司产品负责人即将离职。eMarketer本月早些时候表示，在美国，以活跃用户数来看，Snapchat即将超过Twitter。这表明，Twitter正面临快速发展的竞争对手的冲击。

近期，Twitter的用户增长陷入停滞，管理层发生动荡，而股价则表现低迷。不过，首席运营官亚当·贝恩(Adam Bain)带领下的广告业务仍是一个亮点。贝恩于2010年加入Twitter。在约3年时间里，贝恩帮助Twitter营收从零增长至超过10亿美元。

然而，在今年第一季度财报中，Twitter的广告业务已表现出一些问题。由于弱于预期的大型广告主支出，Twitter的广告业务业绩未达预期，而给出的营收展望也表现疲软。自4月份公布第一季度财报以来，Twitter股价已下跌15%，本周三收于14.60美元，远低于2013年11月时26美元的IPO发行价。

Strata此次调查了83家广告公司，而问题是它们的客户在开展社交媒体营销时倾向于哪一社交平台。63%的广告主表示，它们可能使用Instagram，而选择Twitter的比例为56%。Facebook仍处于领先，表示可能使用Facebook平台的广告主高达96%。

Twitter并不认同这一调查结果。该公司指出，2015年的“广告主认知”调查显示，37%的广告主有意购买Twitter广告，这一比例高于Instagram的28%。同一调查还显示，46%的广告主计划购买Twitter平台广告，比例高于Instagram的41%。

Twitter发言人表示：“这项调查中的数据完全不是事实。我们与广告公司客户有着密切的关系。我们听到的说法仍是，Twitter提供了最强大的创新性平台。”

不过这一调查表明了Instagram的崛起。Instagram利用了Facebook的广告技术，推出了更多有用的新功能。Instagram的广告主总数超过20万家，高于Twitter的13万家。

数字营销机构Kettle高级社交策略师克里斯·吉尔伯特(Chris Gilbert)表示：“我们正看到，大部分客户正在转移部分预算，而他们的预算正在从Twitter转向Instagram。营销者通常会关注受众所在的地方。”

一些广告公司表示，客户将营销预算转移至Instagram是因为该服务拥有更多用户。Instagram的用户数超过4亿，而Twitter为3.1亿。此外，利用Facebook的广告技术，广告主可以更好地瞄准特定受众。

Instagram拒绝对这一调查结果置评。