2016 the world's most valuable brands top oven: 15 brands in China-listed Tencent, Alibaba-IT information

According to the United Kingdom, the Financial Times reported, BrandZ latest rankings compiled by the research firm Millward Brown, value of the 100 most valuable global brands is still far ahead of the other brands this year, their total value increased by 3%, or 3.4 trillion dollars. In 2016, the brand is extremely bright. According to statistics, over the past 10 years, the world's top 100 most valuable brands by brand value more than 1 time, representing an increase of 133%. Brand values are based on financial indicators such as income and profitability, combined with consumer brand perception survey calculation.

Millward Brown says Elspeth Cheung, head of BrandZ valuation: "list the top 10 the past dominated by consumer goods. This year is the technology. ”

In the world's most valuable brands on the top, there are 15 Chinese brands on the list, one more than last year, representing an increase of 10 years ago, when China Mobile (China Mobile) is the only listed Chinese brands. Brand list mainly out of European companies in China, which shows that economic power is shifting to the East.

Brands in recent years, China has been developing rapidly, especially in the tech industry, with Tencent (Tencent), China Mobile and Alibaba (Alibaba)-led Asia worth US $ 360 billion of the top 10 brands, only in continental Europe and the United Kingdom combined value of the top 10 brands low 10%.

2016年全球最具价值品牌百强榜出炉：15个中国品牌上榜 - 腾讯,阿里巴巴 - IT资讯

据英国《金融时报》报道，研究机构Millward Brown编制的BrandZ最新排行榜，全球100个最具价值品牌的品牌价值仍远远领先于其他品牌，今年它们的总价值上升3%，至3.4万亿美元。而在2016年，中国品牌表现极为亮眼。根据资料显示，在过去10年，全球最具价值品牌100强的品牌价值增长一倍多，增幅达到133%。其中品牌价值是根据收入和盈利能力等财务指标，结合消费者品牌认知调查计算的。

Millward Brown的BrandZ估值主管Elspeth Cheung表示：“排行榜10强过去由消费品主宰。今年是科技。”

在全球最具价值品牌百强榜上，有15个中国品牌上榜，比去年多一个，较10年前大有增加，当时中国移动(China Mobile)是唯一上榜的中国品牌。中国品牌上榜主要是挤掉了欧洲企业，这表明，经济实力正向东方转移。

中国品牌近年来发展迅猛，特别是科技行业，以腾讯(Tencent)、中国移动和阿里巴巴(Alibaba)为首的亚洲10强品牌的品牌价值达3600亿美元，仅比欧洲大陆和英国10强品牌的品牌价值总和低10%。