Dong mingzhu: gree profit lowest in the industry, can't make a lot of money-Dong mingzhu, gree-IT information

Miss Dong: we can't make too much money!

Gree 2015 annual report released in late April, when operating income of 100.564 billion, down 28.17%, declines of close to 40 billion achieved net profit attributable to shareholders of listed companies 12.532 billion, down 11.46%. Compare 2014 increased operating income of 140.005 billion compared with 16.63%, 14.155 billion in net profit, rose 30.22% of data, "gree, gree failure to defeat" and "badmouthing" voices.

Revenue fell, but profit margins reached historic highs

"A lot of people say gree has problems, but not. However, do you have a problem is to decide for myself. Has often been said that this person is dying outside, it's very beautiful, but already have cancer, although I wear something a bit broken, but strong. "Dong said in the open class, operating income fell last year because of price adjustments have been made, but she denied that it was fighting a price war. "My bottom in the industry because we can't make too much money. Last year I put 18 billion of benefits to the market. "She stressed that although revenue and net profit fell last year, but because of good management, profit margins and market share reached a record high. 2015 annual report, gree air conditioning in 2014, gross margins fell by 3.8%, but still 36%, much higher than the opponent.

Cannot provide security products industries manufacturing sector "sad"

Crazy people went to Japan to buy a rice cooker, toilet, Miss Dong said: "last year, a large number of small household electrical appliances we rock, size of the Chinese market demand, seldom traveling abroad, but also a heavy rice cooker to go abroad to back home. There are so many rice cookers factory in China, we make out? No, we're too eager for quick success! ”

In her view, the manufacturing industry if we cannot give people a safe, healthy products, that is sad. Chinese enterprises into the world to create technology, be sure to high standards, to be "craftsmen". "Craftsman spirit is with yourself, you give yourself a hard time to make good."

董明珠：行业中格力利润最低，不敢赚大钱 - 董明珠,格力 - IT资讯

董小姐：我们不敢赚太多钱！

格力电器4月末发布的2015年年报显示，当年实现营业总收入1005.64亿，同比下滑28.17%，下滑幅度接近400亿；实现归属于上市公司股东的净利润125.32亿，同比下滑11.46%。对比2014年营业总收入1400.05亿元同比增16.63%、净利润141.55亿、同比增30.22%的数据，“格力要溃败了、格力遭遇滑铁卢”等“唱衰”声音此起彼伏。

营收下降但利润率达历史高位

“很多人说格力有问题，格力不行了。但是，企业是否有问题是自己来判断。经常有人说这个人不行了，外面很漂亮，但是已经得癌症了，虽然我穿得破一点，但是体格强壮。”董明珠在公开课上表示，去年营业收入下滑是因为价格作了调整，但她否认这是打价格战。“这个行业我利润最低，因为我们不敢赚太多的钱。去年我让了180亿的利给市场。”她强调，虽然去年的营收和净利润下降了，但因为管理做好了，利润率和市场占有率都达到了历史高位。2015年年报显示，格力空调毛利率同比2014年下降了3.8%，但仍高达36%，远高于行内对手。

制造业不能提供安全产品是行业“悲哀”

对于国人疯狂赴日购买电饭煲、马桶盖的现象，董小姐也有话说：“去年大量的小家电产品事件让我们震撼，中国人这么大的市场需求，难得有一次出国旅游，还要到国外去背一个沉重的电饭煲回国。中国有这么多电饭锅的工厂，难道我们还造不出来？不是，是我们太急功近利！”

她认为，制造业如果不能给老百姓一个安全、健康的产品，就是行业悲哀。中国企业走向世界一定要创造技术，一定要高标准，要有“工匠精神”。“工匠精神就是跟自己过不去，你跟自己过不去才能做出好东西”。