Xinhua News Agency: the letter despite the difficulties, but should carry the responsibility of cleaning your circle of friends-the app, your circle of friends-IT information

In recent years, as more and more micro-credit, many people see micro-traffic bonus, had the idea to use social tools to defraud. Anchao forwarding, click on marketing industrial chain, app platform, and regulators should be wary of illegal intervention in a timely manner, cannot be allowed to become the market corner.

The app "ring of friends" are mostly familiar with high reliability, this gives some plot provides "shashu", and even provided fraudulent trick opportunities for criminals. For example, has outlaws encouraged user forward with "three no products" advertising of "chicken soup paper" seek profiteering, its to advertising main asking for of costs is user into fee of 10 times times; some third party public, promised user mass advertising Hou on can "free led commodity", is in charged far above market price of "postage" Hou, sent to user cost extremely low of inferior commodity,.

In addition, the test games, great gifts, good search, scan codes to send airtime and reply to get gifts and other gimmicky "ring of friends" marketing content, which can lead to disclosure of personal information, and pose threats to personal and property security.

In recent years, the rapid development of new media marketing, relevant departments on emerging advertising model and social network marketing models of regulatory lag, absence management, combat ineffective "ring of friends" supervisory blind spot in gradually increasing. In particular micro-signal does not require real-name registration certification, make criminals less "worries".

"Circle of friends" frequent allegations of false advertising, fraud, content related Brown advertising and prevent third party platforms and external links, micro-despite the difficulties, but as the number of users has exceeded 650 million social networking platform, micro-credit management team should take the initiative to carry clean "ring of friends" responsibility.

In April this year, the app has published micro-external link content management specification, but is now managed by an external link is mainly based on user reports, this is far from enough. Mobile Internet era on technical means of control and self-examination and self-correction capacities put forward higher requirements, the monitoring capability of the app platform, goes hand in hand with its product research and development, promotion, guarantees "ring of friends" ecological environment and real users. Relevant departments should also continue to improve the monitoring system, strengthen supervision, achieves full coverage, seamless, no dead ends. On false fraud investigation with content discovery and never condoned, and "ring of friends" party "pure land".

新华社：微信虽有苦衷，但应扛起净化朋友圈的责任 - 微信,朋友圈 - IT资讯

近年来，随着微信用户越来越多，不少人看中微信带来的流量红利，打起了利用社交工具行骗的主意。面对暗潮涌动的转发、点击等营销产业链，微信平台和相关监管机构应警惕其中违法行为，及时介入，不可任其成为市场监管死角。

微信“朋友圈”大多是熟人，具备较高可信度，这给一些图谋不轨者提供了“杀熟”机会，甚至为不法分子提供了欺诈诱骗的可乘之机。例如，有不法分子怂恿用户转发带“三无产品”广告的“鸡汤文”谋取暴利，其向广告主索要的费用是用户分成费的十倍；有的第三方公众号允诺用户群发广告后就能“免费领商品”，却在收取远高于市场价的“邮费”后，寄给用户成本极其低廉的劣质商品等。

此外，测试小游戏、点赞获礼品、行善寻亲、扫码送话费、回复换礼品等花样百出的“朋友圈”营销内容，可能导致个人信息泄露，并给个人隐私和财产安全带来威胁。

近年来，新媒体营销迅猛发展，相关部门对于新兴广告模式和社交网络营销模式的监管较为滞后，管理缺位、打击不力使“朋友圈”中的监管盲点逐渐增多。尤其是注册微信号不需要实名认证，让不法分子少了“后顾之忧”。

对“朋友圈”频繁出现涉嫌虚假宣传、欺诈、内容涉黄的广告，以及防不胜防的第三方平台和外部链接，微信虽有苦衷，但作为用户数已经突破6.5亿的社交平台，微信管理团队应主动扛起净化“朋友圈”的责任。

今年4月，微信方面曾发布过《微信外部链接内容管理规范》，但目前管理外部链接主要还是依据用户举报，这远远不够。移动互联时代对技术监控手段和自查自纠能力提出了更高要求，微信平台的监管能力应与其产品研发、推广等齐头并进，保证“朋友圈”的生态环境，真正对用户负责。相关职能部门也应继续完善监测体系，加强监管，做到全覆盖、无缝隙、无死角。对虚假欺骗内容发现一起查处一起，决不纵容姑息，还“朋友圈”一方“净土”。