Exposure in the Industry Department of the hospital in Putian: 1.5 years to profit-making hospital in Putian, not all fraud | _ news
The China economic weekly reported correspondent Zhang Yan of |
(Article published in the China economic weekly 2016 19th)
"Wei Zexi incident," Baidu, "Department of Putian" being pushed up into the air waves.
This hospital behind the outsourcing issue, even some departments outsource three hospitals were exposed, and the resulting excessive medical treatment also becomes the focus public attention.
Beijing health promotion Association, told the China economic weekly reporter Wang Hao Fei, while the medical field "public-private partnership" includes management, franchising and other forms, but the "outsourcing departments" have been explicitly forbidden by the Government, any public hospital may not cooperate with other organizations to establish "non-independent legal entity" eligible Department, ward.
Feng, Liu Yonghao, all as "Department of Putian" shareholders
"Wei Zexi event" fermentation, behind the "Department of Putian" have gradually surfaced. The hospital in Putian, how can I tell you, do not dare to go to these hospitals, the post became active in various social media, even many maps platform first introduced the "Department of Putian" hospital map, open the APP and type in "Department of Putian", all of your city "Department of Putian" hospitals appeared on the map.
Circulating on the Internet of the "Department of Putian" list of hospitals, Beijing has more than more than 20 suspected "Department of Putian" hospital. After the event, part of the hospital site has been unable to open. Reporter visited 8 random hospitals in Beijing, all of them during normal business.
Site of clinic patients, some patients said she did not know whether the hospital is "Department of Putian" hospital. One patient told reporters their questions, "said online ' Department of Putian ' is a liar to the hospital, if the hospital is not should have been turned off? Such a big hospital, if it had been a con, that why the Government no matter? ”
With the "Department of Putian" on the cusp of Baidu type "Department of Putian" three words, display search results in more than 15 million. In just a few days, whether it be hidden in the "Department of Putian" behind the top four, or "Department of Putian" hospitals have been "fraud" case, has become the focus of public opinion.
In blanket coverage, the "Department of Putian" was described as "swindle of fraud, and murder." But at the same time, hospitals accounted for 80% of the private hospitals in China, behind it in the list of shareholders, and even feng, Liu Yonghao and other big names.
People in the industry: "Department of Putian" how to profit in 1.5 years
One medical investment in the telecommunications industry, told the China economic weekly reporter said that, in the current market of private hospitals in the country, "Department of Putian" is undoubtedly the most profitable hospitals. The source told reporters that domestic private hospital of payback period usually 5-8, but in the "Department of Putian" hospitals, typically about 1.5 years to turn a profit. 3-5 years to recover their investments. "The return on investment is unique in the industry. "He said.
Combs has been exposed, "Department of Putian" list of hospitals, is not difficult to find one of the most common Andrology, gynaecology, infertility specialist. Meanwhile, "Department of Putian" also had plastic surgery, dentistry, ophthalmology and high-end obstetric and other subjects. These specialties have in common is low-risk, high-profit, non-public health care.
In addition, the "Department of Putian" hospital spending on advertising is also less generous in private hospitals. According to incomplete statistics, in 2015, "Department of Putian" ad cost nearly 20 billion yuan a year in hospital. Perhaps Putian from quack times established tradition. Pole post note, first TV ads today their adverts across television, radio, network and roadside stops. These ads, and a considerable part of the effect of exaggerating.
A former "Department of Putian" many hospitals have told reporters of the China economic weekly, private hospitals compared to professional and authoritative in public hospitals are short, so in order to allow consumers to private hospitals, Putian people spend a huge amount of advertising and drainage. He said, "the Department of Putian" hospital main symptoms fall into three categories: the first category is similar to male patients, infertility and other difficult diseases; second is high blood pressure, diabetes and other chronic diseases that cannot be cured; third one began in recent years involved, this "Wei Zexi event" appearing in difficult to cure the tumor diseases.
"The ' Department of Putian ' has always been the edge of market demand. "The person told the China economic weekly reporter," Department of Putian "hospital for health care personnel have strict training, much of which is aimed at speaking skills and attitudes towards patients.
"Not exactly fraud, but we will ask the doctor, learned to read, knowing what patients need. Such as chronic diseases, not life-threatening, public hospitals often disagree, but patients will have a strong desire to want to cure, we rely on words to convince the patient that he could be cured. "The person told the China economic weekly reporter, these promotional purposes only, and is hoped patients will take out without spending money. In this regard, he had worked in the hospital once doctors had also clearly stipulates that individual patient treatment must be made within 5 days; on the basis of ensuring security, as much as possible to schedule an inspection and the use of expensive drugs.
Profit-driven "overtreatment"
Investment industry insiders earlier told reporters that the excessive medical treatment has always been the "Department of Putian" chronic illness. On one hand, excessive medical treatment and hyper-use of medical technology and drugs to "Department of Putian" brought good profits on the other, "Department of Putian" "cheater" fame also came.
The exposure of the "Wei Zexi events", much of the industry, experts said the treatment involved is an invalid, fraudulent excessive treatment. Beijing health promotion Association, told the China economic weekly reporter Wang Hao Fei, cellular immune therapy in the medical field is considered to be a direction to cure cancer, but currently lacks large-scale, formal clinical trials. Standardized approach should be to patients with objective, comprehensive and accurate disclosure between their illness and treatment may have a role, rather than exaggerating the effect of cure.
"In this case fees, promote treatment, there is a reason due to the profit-driven rather than saving lives for good. "Wang Hao Fei said.
When asked how to avoid a repeat when Wang Hao Fei said, first of all to the whole of society pay attention to and strengthen health education for science, which search engines can play a more active role. Secondly, according to the medical direction, when the moral restraint does not work when, and can be more tightly regulated legal system to deal with all forms of illegal medical practice. Such as whether or not the advertising law can be used to combat an exaggeration, false medical information.
"But this is not the errors of the treatment itself. Immunotherapy is still in development, created a lot of exciting results. In normative and prudent under the conditions of application of such technologies, will prolong survival and improve quality of life for the benefit of patients. "He said.
Responsible editor: Ni Zi Jiang
Article keywords:Putian hospital
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业内曝光
莆田系医院:1年半就能盈利 不全算诈骗|
莆田系医院_新闻资讯
《中国经济周刊》 记者 张燕｜北京报道
（本文刊发于《中国经济周刊》2016年第19期）
因为“魏则西事件”，百度、“莆田系”等被推上风口浪尖。
此次事件背后隐藏的医院科室外包问题，甚至有部分三甲医院也被曝出存在科室外包情况，以及由此引起的过度医疗问题，也都成为舆论关注焦点。
北京健康促进会会长王昊飞告诉《中国经济周刊》记者，虽然目前医疗领域“公私合作”包含委托管理、特许经营等多种形式，但“科室外包”一直属于政府明确禁止的行为，任何公立医院不得与其他组织合资合作设立“非独立法人”资格的科室、病区。
冯仑、刘永好等均为“莆田系”股东
随着“魏则西事件”的发酵，其背后的“莆田系”也逐渐浮出水面。《如何辨认你身边的莆田系医院》《这些医院千万不敢去》等帖子开始活跃在各大社交媒 体上，甚至不少地图平台争先推出了“莆田系”医院地图，打开APP，输入“莆田系”，你所在城市的所有“莆田系”医院就出现在了地图上。
在网上流传的“莆田系”医院名单中，北京有20多家疑似“莆田系”医院。事件发生后，部分医院的网站已经无法打开。记者随机走访了8家位于北京的医院，全部都在正常营业。
现场前来就诊的患者中，部分患者表示并不清楚该医院是否属于“莆田系”医院。其中一名患者向记者表示了自己的疑问，“网上都说‘莆田系’是骗子医院，如果这家医院是，不是应该早就被关掉了么？这么大的医院，如果一直在行骗，那政府为什么不管？”
在与“莆田系”同在风口浪尖的百度上键入“莆田系”三个字，显示出来的搜索结果超过1500万个。短短几天时间，无论是隐藏在“莆田系”背后的四大家族，抑或是“莆田系”医院一直以来的“行骗”案例，都成为了舆论焦点。
在铺天盖地的报道中，“莆田系”被描述为“诈骗坑害、谋财害命”。但是同时，这样的医院却占据了中国民营医院80%的份额，在其背后的股东名单中，甚至出现了冯仑、刘永好等大佬的名字。
业内人士：“莆田系”如何做到一年半就盈利
一位从事医疗投资的业内人士对《中国经济周刊》记者表示，在目前国内的民营医院市场，“莆田系”无疑是最赚钱的医院。该人士告诉记者，国内民营医院 的投资回收期通常需要5～8年，但是在“莆田系”医院内，一般情况下只要一年半左右的时间就可以实现盈利。3～5年内就可以收回投资。“这种投资回报率在 业内基本上是绝无仅有的。”他称。
梳理目前已经曝光出来的“莆田系”医院名单，不难发现其中最常见的是男科、妇科、不孕不育等专科。同时，“莆田系”也拥有整形美容、牙科、眼科和高端产科等科目。而这些专科的共同点是：低风险、高利润、非医保。
此外，“莆田系”医院在广告上的投入也是民营医院里少有的慷慨。据不完全统计，2015年“莆田系”医院一年的广告费用接近200亿元。这或许是莆 田人从游医时代起建立的传统。从电线杆贴纸条，到最早投电视广告，时至今日他们的广告遍布电视、电台、网络和路边站牌。而这些广告之中，有相当部分都将疗 效夸大。
一位曾经在“莆田系”多家医院工作过的人士告诉《中国经济周刊》记者，私立医院相较于公立医院的专业和权威性是短板，所以为了让消费者接受民营医 院，莆田人花费了巨额的广告费引流。他透露，“莆田系”医院主要宣传的病症分为三类：第一类是类似男科、不孕不育等病人难以启齿的疾病；第二类是高血压、 糖尿病等无法治愈的慢性疾病；第三类则是近年来刚开始涉及的，本次“魏则西事件”中出现的很难治愈的肿瘤类疾病。
“‘莆田系’一直以来都是打的市场需求的擦边球。”该人士告诉《中国经济周刊》记者，“莆田系”医院内部对于医护人员有着严格的培训，其中很大一部分是针对说话的技巧和对待病患的态度。
“不能完全算是诈骗，但是我们会要求医生学会察言观色，知道病人需要什么。比如一些慢性疾病，不危及生命的话公立医院往往不以为然，但是病人会有很 强烈的渴望希望根治，我们就会根据话术来让病人相信他是可以被治愈的。”该人士向《中国经济周刊》记者透露，这些宣传的目的只有一个，就是希望病人会掏出 原本不需要花的钱。对此，他曾经工作过的医院还曾经对医生有过明确规定，即单个病人疗程必须在5天以上；在确保安全的基础上，尽可能多安排检查和使用昂贵 的药物。
受利益驱动的“过度医疗”
前文中涉及投资行业的业内人士告诉记者，过度医疗一直以来是“莆田系”的痼疾。一方面，过度医疗和超范围使用医疗技术和药物给“莆田系”带来了优厚的利润；另一方面，“莆田系”的“骗子”名声也由此而来。
此次曝光的“魏则西事件”，业内大部分专家认为涉及的治疗是一次无效的、带有欺诈性质的过度治疗。北京健康促进会会长王昊飞告诉《中国经济周刊》记 者，细胞免疫治疗法在医学界被认为是用来治愈肿瘤的一个方向，但是目前缺少大规模、正规的临床试验。规范的做法应该是向患者客观、全面、准确地披露其病情 与疗法之间可能会产生的作用，而非一味夸大治愈的效果。
“在这种情况下滥收费、推广治疗，有一定的原因是缘于受利益驱动而并非出于公益的治病救人。” 王昊飞说。
在被问及应如何避免悲剧再次重演之时，王昊飞说，首先是要全社会重视和加强科学的健康教育，这其中搜索引擎可以扮演更积极的作用。其次，坚持依法办 医的方向，当道德约束不起作用的时候，可以从更加严格的监管法律体系来处理各种形式的违法行医。比如是否可以用《广告法》来打击夸张、虚假的医疗宣传。
“但这并不是免疫治疗本身的错误。免疫治疗还在发展中，产生了很多令人振奋的实验结果。在规范和审慎的条件下应用该类技术，会在延长生存期、提高生存质量等方面造福患者。”他说。
责任编辑：倪子牮
文章关键词： 莆田系医院
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