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Investigation 7-year fined 22 billion yuan, why the EU chose to tear with Google? ,

Investigation 7-year fined 22 billion yuan, why the EU chose to tear with Google? ,(调查7年罚款220亿元,欧盟为啥要与谷歌撕到底?,)

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中文

Investigation 7-year fined 22 billion yuan, why the EU chose to tear with Google? -Google, antitrust, European Union-IT information

According to the United Kingdom, the Daily Telegraph, informed sources said the EU to up to 7 years of search giant Google antitrust investigation or will end , EU antitrust regulators are going to Google abuse of dominance of the search market in the region, citing its penalty of about 3 billion euros (about US $ 3.4 billion) record fines.

This sky-high fines or even higher than the Intel was a fine of 1.1 billion euros recorded in the EU. In addition to sky-high fines, according to reports, Google will also be banned by means of manipulating search results, to seek for their services against rivals. However, Google has pushed back strongly against EU interference in its search algorithm, and submitted a number of candidates, in contrast, Google is willing to redesign the presentation of search results.

People familiar with the matter said, headed by Margrethe Vestager, as early as June the European Commission announced the news. But they warned that fines have not finalized, while the maximum ceiling of about 6.6 billion euros, which is Google's annual sales of one-tenth.

The move will have no small impact on Google, the company has antitrust litigation waged a 7-year battle with the European Union. The EU's focus has always been Google's shopping search service, accusing Google in General favor their own services in search results, against competitors. The EU competition Commissioner, Margrethe Vestager said future tourism, maps and other specialized search marketing more litigation.

Why do EU and Google tear? Previously, the EU has also sought ways to initiate proceedings to seek reconciliation, but Margrethe's attitude seems to be more aggressive. In April this year, in the battle with Google in the European Union has opened up a new front, announced the proposed formal charges associated with Google's mobile operating system Android.

According to statistics, more than 80% of smartphones using Android's open-source systems, this system is available to everyone free of charge. In contrast, the data according to Gartner, Apple's iOS operating system market share accounted for about $ 13% . However, the dominant is not illegal, but EU rules mean that Google violated can no longer suppress specific requirements for new entrants in the market.

Margrethe Vestager said Google would damage the interests of others, she worried that Google is forcing phone manufacturers and carriers in the preloaded Google applications on Smartphones deal. This means thatGoogle could kill smaller innovative manufacturers and service providers .


调查7年罚款220亿元,欧盟为啥要与谷歌撕到底? - 谷歌,反垄断,欧盟 - IT资讯

据英国《每日电讯报》报道,知情人士透露称,欧盟对搜索巨头Google进行长达7年的反垄断调查或将结束,欧盟反垄断监管者将以Google在该地区滥用搜索市场的主导地位为由,对其处以约30亿欧元(约合34亿美元)的创记录罚款。

这笔天价罚款甚至高于当年英特尔在欧盟遭到的11亿欧元罚款记录。除了天价罚款,据透露,Google还将被禁止通过操纵搜索结果的方式,来为自家服务谋取便利,打击竞争对手。不过,Google曾强烈抵制欧盟干涉其搜索算法,并提交了一些候选方案,相比之下,Google愿意重新设计搜索结果的呈现方式。

知情人士表示,由Margrethe Vestager领导的欧盟委员会最早将于6月宣布这一消息。但他们警告称,罚款并未最终确定,而最高上限约为66亿欧元,也就是Google年销售额的十分之一。

此举将对Google带来不小的冲击,该公司已经就反垄断诉讼与欧盟展开了长达7年的斗争。欧盟的重点一直都是Google的购物搜索服务,他们指责谷歌在通用搜索结果中偏向自家服务,打击竞争对手。欧盟竞争事务专员Margrethe Vestager还表示,未来可能在旅游、地图等专门化的搜索市场中提起更多诉讼。

欧盟为何要和Google撕到底?此前,欧盟也寻求不提起诉讼的方式寻求和解,但目前Margrethe的态度似乎更为激进。今年4月,欧盟在与Google的较量中开辟了一条新的战线,宣布提出与Google移动操作系统安卓相关的正式指控。

据统计,全球超过80%的智能手机采用安卓的开放源系统,这一系统可供所有人免费使用。相比之下,根据Gartner的数据,苹果自己的iOS操作系统仅占约13%的市场份额。然而,这种占据主导地位的情况并非违法,但欧盟的规定意味着,Google触犯了不能压制市场新进者的特殊要求。

Margrethe Vestager表示Google将损害其他公司的利益,她担心Google正迫使手机制造商和运营商签订在智能手机上预装Google应用的协议。这意味着,Google可能在扼杀规模较小的创新型应用制造商和服务供应商






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