Local night hundreds of thousands of ounces, network live why provocative? -Webcast, anchor-IT information

Webcast is a kind of entertainment in recent years, is the anchor and Internet interaction, users become fans, and "tips". At present, online live streaming platform close to 200 users reached 200 million. Some "local tyrants" fans up to tens of thousands of tips called one night or even hundreds of thousands of Yuan.

Webcast, why the fire in this way? Indeed, anchor face value difference, singing and dancing on a stock can also provide entertainment, but they are not "Heaven" why anyone offered a "super price"?

From a psychological point of view, these anchors are "hooks". If you happen to have a corresponding "hook", you will hang on them, did not want to leave, and willing to pay for it-the so-called psychological hook, is "demand and satisfaction."

Take for instance the hottest woman anchor, data shows that most for their money, "local tyrants" male fans are mostly middle-aged, self-made, not high culture, dirt boss and upstart are two typical labels. IP addresses should generally be entertainment enough rich city . In other words, they have the money, but no place to buy fun, this kind of entertainment is a psychological hook, and anchor hung thousands of miles.

Of course, the popular anchor, lend a psychological hook more than one, the most common, is apparently to hook someone "self-esteem". As long as you go to the Studio, believe it is not difficult to experience the kind of "spend money on face" atmosphere, the more money face greater, it's outright rule. Fans of the most heroic, the line "all notices" anticipated waiting for your arrival; that was in hot pursuit of the beautiful live will stop for you, sweet is calling you names, "glory to my King." If you are a good saving face, desire higher self-esteem experience who, in the face of such temptation, does want to surrender?

Hooks also include "sense of control". You can control everything, if you spend enough money, you can get other people to shut up, pussy and your private chat, add you app, or even all "do not describe". Of course, those things you can't do, but the Studio is still God can give you the same feeling, it seems that you are powerful, others are better than you. If you are hamstrung by the fates, stuck in their powerlessness, then, that sense of control is not very good?

Webcast of charm, is to provide "sense of identity". As long as the registration, you are no longer bored alone. Whether you're an otaku, or nerds, time is up, you have to do. You belong to a God or goddess, you are their "baby". There are group together to watch the live broadcast of fellow human, you chat, booing, contests, hang empty and lonely time. If "born alone", to watch the live broadcast, how much is a cover.

Finally, some Studio will give you an occasional visit, or programmed to bet with you. You enjoy a virtual rose, sometimes returning 10 times. This stimulation will "hook" people with gambling, luring them even without an anchor loyal to die for money. That temptation is terrible.

All kinds of psychological hooks let live "hook man" ability, also makes it a mixed bag. Under the profit-driven, regulation must not "offline".

土豪一晚上打赏几十万，网络直播为何撩人？ - 网络直播,女主播 - IT资讯

网络直播是近年兴起的一种娱乐，就是主播和网民互动，让网民成为自己的粉丝，并给予“打赏”。目前，我国在线直播平台接近200家，用户达到2亿。有些“土豪”粉丝的打赏号称一晚可达几万元甚至几十万元。

网络直播，为什么火成这样？诚然，主播颜值不差，唱歌跳舞谈股票也能提供娱乐，但他们并非“天人”，为什么有人肯出“天价”？

从心理学的角度看，这些主播身上是有“钩子”的。如果你刚好也有相应的“钩子”，你就会挂在他们身上，不愿意离开，并心甘情愿为此付钱——所谓的心理钩子，就是“需求与满足”。

就拿最火的美女主播来说，大数据显示，最能为她们花钱的“土豪”男性粉丝多为中年人，白手起家，文化不高，土老板和暴发户是两个典型标签。IP地址一般在娱乐不够丰富的城市。也就是说，他们有钱，但没处买乐子，这种娱乐需求就是一个心理钩子，刚好和千里之外的主播挂上。

当然，走红的主播，伸出的心理钩子绝不止一个，最常见的，莫过于明目张胆地去钩一个人的“自尊”。只要你去过直播室，相信不难体验到那种“花钱买脸”的气氛，钱越多脸越大，这是赤裸裸的规则。最豪气的粉丝，上线会“全场通告”，万众瞩目恭候你的到来；那个被大家追捧的美女会特别为你停下直播，甜丝丝喊你名字，“荣耀我的国王”。如果你平时是个好面子、渴求高自尊体验的人，面对这种诱惑，是不是很想投降？

心理钩子，还包括“掌控感”。你可以控制一切，只要肯花足够的钱，你可以让其他人闭嘴，让美女和你私聊，加你微信，甚至种种“不可描述”。当然，犯法的事你不能干，但直播室依然能给你神一样的感觉，似乎你就是大权在握，其他人都比你不过。如果你平时处处受制于命运，困顿于自身无能为力，那么，这种掌控感是不是很爽？

网络直播的魅力，还在于提供“身份感”。只要注册，从此你不再无聊孤单。无论你是宅女或宅男，时间一到，你就有事可干。你属于某位男神或女神，你是他们的“宝贝”。还有一群共同看直播的同道中人，你们聊天、起哄、争奇斗艳，一起打发空虚寂寞的时间。如果说“人生而孤独”，看直播，多少算是一种弥补。

最后，有些直播室还会给你一点偶尔的眷顾，设定程序，跟你对赌。你打赏一朵虚拟玫瑰，系统有时返还10倍。这种刺激会“钩”住有赌性的人，引诱他们即使不对主播忠诚，也要为钱献身。这种诱惑是很可怕的。

形形色色的心理钩子，让网络直播有了“钩人”的本事，也让这一行鱼龙混杂。在行业利润驱动之下，监管，可千万不能“下线”啊。