China Internet "+" fruit industry to promote sales of upgraded cherry break big market _ news

Qiao Mu cherry ripe, smooth sales, win the market, cherry quick realisation of the farmers? The morning of May 8, "cherry e – XI + cherry baqiao district fruit industry upgrade and the Internet industry event" in the white deer summer village agricultural sightseeing Park was officially launched. This year, baqiao district, will further expand its network partners and online modes, with more than more than 20 e-commerce platform, promote Express online and fast delivery platform, Twitter app buying independent marketing, mobile APP client sales and other distribution mode, Qiao fruit industry in promoting transformation and upgrading, Qiao Cherry to create new Internet sales model.

BA cherry after several years of development, there area total area has reached 38,000 acres of cherries, red lights and more than more than 30 varieties such as purple, American morning, Sun, Qiao cherry picking of tourism success in recent years, "cherry ripe, Qiao cherry picking to go" has become a public holiday of choice for leisure in XI ' an. It is understood that Qiao cherry up to 36,000 acres of fruiting area this year is expected to total output of 25,000 tons.

To improve baqiao district agricultural market competitiveness, promoted district within agricultural sales, in recent years, baqiao district agriculture and forestry Council combined Internet sales promotion way, has and Shun Feng logistics company, and urban and rural Le company, and China Post EMS, and China Telecom wing paid, enterprise cooperation, while combined micro-letter, and Taobao, and Beijing East, network platform sales mode, carried out network marketing cooperation, including phone Xia single purchase cherry offers and the Park picked offers activities,, and used aviation speed shipped, and cold fresh packaging, and network platform trading, and Mobile ways such as online payments, for the agricultural enterprises and farmers to build Internet sales platforms. In 2015, through online and offline online cherry 269 metric tons, an increase of 170%, online ordering people, including Hong Kong, Macao, involving a total of more than 190 cities in the country.

Qiao Cherry to ensure fruit quality, district agriculture and Forestry Bureau in green production center, focus on quality and safety testing for pesticide residues, and strict quality control. Organization of professional and technical personnel, Hong Qing, white deer cherry production base, increasing the frequency of inspection and sampling inspection to ensure safety of cherry fruit. Same time, increase the ratings of cherry picking at the right time, selection, packaging, production of quality assured and QR applications information and guidance, to ensure that the overall fruit quality and safety level.

Relies on cherry industry resources advantage, baqiao district also in seats King Street do West Zhang Po build has white deer original Cherry Valley tourism scenic, perfect has white deer original area West Zhang Po, and longwan, and Du Ling, and Venus, 12 a cherry sightseeing villages based conditions, on more than 80 more than households farm Le for has transformation upgrade, built has Cherry Valley square, and cherry Health Museum, and farm le service reception center, built has landscape platform and antique fence fence, leisure agricultural facilities, development cherry sightseeing area reached more than 30,000 more than acres. In 2015, through the Organization of activities such as cherry picking, attracting 1.2 million tourists, tourists pick tourism revenues to billions of Yuan.

Relevant background information:

Qiao has a long history of cultivation in Cherry, is the Northwest's largest industrial base of cherry. Baqiao district relies on superior of natural resources advantage and location advantage, vigorously advance standardization fruit industry park construction, has built national cherry standardization model Park 2 a, has established has East Lee cherry professional cooperatives, and West Zhang Po cherry professional cooperatives, professional cooperation organization 26 a, development members more than 5,000 more than households, cherry fruit industry model Park total reached 28 a, registered has "East Lee", and "white deer original", and "West Zhang Po", cherry fruit trademark 12 a, has finds no pollution-cherry base 18,000 acres. Access to provincial and municipal famous brand 3, access to organic foods certification 1, 1 conversion of organic food certification, awarded the XI ' an city, brand-name products 1. "BA cherry" was Ministry of agriculture, and national quality technology supervision General finds for national geographic logo protection products, "BA cherry" won "China consumers most love of famous agricultural regional public brand", and "Chinese name fruit" title, 2015 BA cherry was China fruit circulation Association named "China fruit regional public brand 50 strong", baqiao district also was China fruit circulation Association evaluation for "cherry of Xiang" honors title. It is understood that BA now in white deer, Hong Qingshan has developed West broken, Du Ling, springs and other 12 tourist village, farmhouse reception-reach more than 160 family. Source: Shaanxi media network

Responsible editor: Ms. fan Ying Wu

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中国“互联网+”促进水果业销售升级 小樱桃闯出大市场_新闻资讯

　　灞桥万亩樱桃现已成熟，如何畅通销售、赢得市场，让农民手中的樱桃迅速变现？5月8日上午，“樱桃e时代——西安市灞桥区果业转型升级暨互联网+樱桃产业发布会”在白鹿原夏寨都市农业观光园正式启动。今年，灞桥区将进一步拓展网商合作和网销模式，与20余家电子商务平台合作，推广快递公司网销和快速配送平台、微博微信团购自主营销、手机APP客户端销售等多种电销模式，促进灞桥果业转型升级，打造灞桥樱桃互联网销售新模式。

　　灞桥樱桃经过近几年的发展，目前全区樱桃总面积已达3.8万亩，有红灯、大紫、美早、艳阳等30余个品种，加之近年来灞桥樱桃旅游采摘节的成功举办，“樱桃熟了，到灞桥摘樱桃去”已成为西安市民假日休闲的首选。据了解，今年灞桥樱桃挂果面积可达3.6万亩，预计总产量达2.5万吨。

　　为了提高灞桥区农产品市场竞争力，推动区内农产品销售，近年来，灞桥区农林局结合互联网销售推广方式，先后与顺丰物流公司、城乡乐公司、中国邮政EMS、中国电信翼支付等企业合作，同时结合微信、淘宝、京东等网络平台销售模式，开展网络营销合作，包括手机下单购买樱桃优惠及入园采摘优惠活动等，并采用航空速运、冷鲜包装、网络平台交易、手机在线支付等方式，为农业企业和农户搭建互联网销售推广平台。2015年，通过线上、线下共网销樱桃269吨，同比增长170%，线上订购人群包括香港、澳门等，共涉及全国190多个城市。

　　为真正确保灞桥樱桃等果品质量，区农林局以绿色安全生产为中心，重点开展农药残留质量安全检测，严把质量关。组织专业技术人员，深入洪庆、白鹿原等樱桃生产基地，加大产地检测和抽样检测频次，确保樱桃果品的质量安全。同时，加大对樱桃适时采摘、分级挑选、分级包装、印制质量放心卡及二维码应用等宣传与指导，确保了果品整体质量安全水平。

　　依托樱桃产业资源优势，灞桥区还在席王街办西张坡打造了白鹿原樱桃谷旅游景区，完善了白鹿原地区西张坡、龙湾、杜陵、金星等12个樱桃观光专业村基础条件，对80余户农家乐进行了改造提升，建成了樱桃谷广场、樱桃养生馆、农家乐服务接待中心，搭建了景观平台和仿古篱笆围栏等休闲农业设施，开发樱桃观光面积达到3万余亩。2015年，通过举办樱桃采摘节等活动，吸引游客120万人次，休闲观光采摘等旅游收入过亿元。

　　相关背景资料：

　　樱桃在灞桥种植历史悠久，是西北最大的樱桃产业基地。灞桥区依托优越的自然资源优势和区位优势，大力推进标准化果业园区建设，已建成国家级樱桃标准化示范园2个，先后成立了东李樱桃专业合作社、西张坡樱桃专业合作社等专业合作组织26个，发展会员5000余户，樱桃果业示范园总数达到28个，注册了“东李”、“白鹿原”、“西张坡”等樱桃果品商标12个，已认定无公害樱桃基地1.8万亩。获得省、市著名商标3个，获得绿色食品认证1个，有机食品转换认证1个，荣获西安市名牌产品1个。“灞桥樱桃”被农业部、国家质量技术监督总局认定为国家地理标志保护产品，“灞桥樱桃”荣获“中国消费者最喜爱的著名农产品区域公用品牌”、“中华名果”称号，2015年灞桥樱桃被中国果品流通协会评为“中国果品区域公用品牌50强”，灞桥区还被中国果品流通协会评定为“樱桃之乡”荣誉称号。据了解，目前灞桥在白鹿原、洪庆山已经发展西张破、杜陵、水泉子等12个旅游接待村，农家乐接待户达到160余户。 来源：陕西传媒网

责任编辑：樊英武

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