Disney 2015 revenue too much to expect: combined Super BAT-Disney, Disneyland, BAT-IT information

IT information news on May 10, world famous Walt Disney founded in 1926, known as the animated characters such as Donald Duck and Mickey Mouse were born out of the company. Shanghai Disneyland opening debut on May 7, invited tourists began internal testing.

According to Disney's fiscal year 2015 reported its revenue 345.76 billion yuan, was more than the income level last year, three major Chinese Internet giant Tencent, Alibaba and Baidu (BAT) sum of revenue.

So how did Disney make money? First, the Disney theme parks is large-scale, 30% a year from ticket 15% from catering, 13% from the accommodation, 25% from shopping.

But the theme park Disney's main source of income, with IP at the core of the industry chain of Disney, business media network (TV), entertainment (movie), Park (theme park), consumer products (derivatives) and the interactive entertainment (games) five plates, TV and Internet businesses accounted for 44% of the company's revenue last year.

(Photo from the Beijing News)

迪士尼2015年营收太夸张：超BAT总和 - 迪士尼,迪士尼乐园,BAT - IT资讯

IT资讯讯 5月10日消息，全球闻名的迪士尼成立于1926年，我们熟知的动画角色唐老鸭和米老鼠等都诞生于该公司。上海的迪士尼乐园已于5月7日首次开放亮相，受邀游客开始内部测试。

根据迪士尼2015财年财报显示，其总收入约合人民币3457.6亿元，这个收入水平竟然超过了去年中国三大互联网巨头腾讯、阿里巴巴和百度（BAT）的总收入之和。

那么迪士尼是如何赚钱的呢？首先，迪士尼各个主题公园规模宏大，每年的收入30%来自门票，15%来自餐饮，13%来自住宿，25%来自购物。

但主题公园并非迪士尼公司收入的主要来源，迪士尼的产业链以IP为核心，业务包括媒体网络（电视），影视娱乐（电影），公园度假区（主题公园），消费产品（衍生品）和互动娱乐（游戏）五大板块，其中电视和网络业务占到了去年该公司收入的44%之多。

（图片来自新京报）