Baidu's market value of three ministries jointly interviewed one night evaporated more than 30 billion yuan | Baidu | w | Putian _ West news
Baidu's share price "Wei Zexi event" still continues, the national network has also led the establishment of a joint investigation group stationed in Baidu. Affected by this, us-listed shares of Baidu (BIDU) Monday dropped more than 4%, closed at Baidu's share decreased by 7.92%, $ 178.91/share, worth nearly $ 5.4 billion, about 35 billion yuan, far more than the first quarter's online marketing revenues (pharmaceutical advertising revenues are included in the revenue).
National Internet Information Office spokesman Jiang Jun on Monday said the recent "Wei Zexi event" Internet users received wide attention. National network Office in conjunction with the Administration for industry and commerce, the State Health Commission set up a joint investigation group into the company, to investigate this event and Internet business law matters and dealt with according to law. Investigation teams will be announced in due course investigations and process the results.
Earlier, a 21-year old suffering from "synovial Sarcoma" University student Wei Zexi pointed out that he found through Baidu search hospital hospitals of armed police corps in Beijing, tried out a so-called "United States Stanford University Cancer immune therapy" borrows money upon completion of the treatment pulmonary metastases, subsequently learned that this treatment is invalid. Wei Zexi in April this year the "treatment" of death.
China public opinion blame of Baidu's bid ranking on the one hand, on the other hand excavation of Putian background again and the phenomenon of outsourcing parts Army Hospital. While Baidu and Putian of private medical institutions of interest has also been exposed. By the end of 2013, China's national total of 11300 private hospitals, Putian Putian hospital run by 80%. 2013 26 billion in total advertising in Baidu, Putian hospital's advertising revenue to 12 billion yuan.
According to another source for the analysis report, Baidu in 2014 revenues, health-related advertising accounted for about 15%-25%, 30%-50% of which came from private hospitals. While Baidu advertising fees on the health industry nearly 10 times higher than non-medical. Because of the huge advertising investment, private hospitals from raising medicine prices, check fees and treatment costs the costs passed on to consumers.
Baidu has just released first-quarter earnings April 28: benefit from the company's core business-the search engine for more advertising revenue, increase in revenue in the first quarter of this year compared with 24.3%, which online marketing revenues for the first quarter of about 19.3% to 14.93 billion yuan, and expects second-quarter revenue of 201.1-20.58 billion yuan. Baidu's pharmaceutical advertising revenues are accounted for in the online marketing business.
Responsible editor: Chen yan SN225
Article keywords:Baidu w West of Putian
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百度被三部委联合约谈 市值一夜蒸发300多亿元|百度|魏则西|莆田系_新闻资讯
百度股价 “魏则西事件”仍在持续发酵，国家网信办也已牵头成立联合调查组进驻百度。受此影响，百度在美上市股(BIDU)周一开盘大跌逾4%，截至收盘，百度股价下跌7.92%，报178.91美元/股，市值缩水近54亿美元，约合350亿元人民币，远远超过一季度的在线营销业务营收(医药广告收入被计入该营收)。
国家互联网信息办公室发言人姜军周一表示，近日“魏则西事件”受到网民广泛关注。国家网信办会同工商总局、国家卫生计生委成立联合调查组进驻百度公司，对此事件及互联网企业依法经营事项进行调查并依法处理。调查组将适时公布调查和处理结果。
此前，一位21岁的身患“滑膜肉瘤”大学生魏则西指出，他通过百度搜索找到部队医院武警北京总队第二医院，尝试了一种号称“与美国斯坦福大学合作的肿瘤生物免疫疗法”，借钱完成治疗后出现肺部转移，随后得知这种疗法无效。魏则西已于今年4月“医治无效”死亡。
目前中国国内舆论一方面指责指向百度的竞价排名，另一方面再次开挖莆田系背景和部分部队医院科室外包的现象。而百度和莆田系民营医疗机构的利益链也被曝光。截至2013年底，中国全国共有1.13万家民营医院，而莆田人开办的莆田系医院占80%。而在百度2013年260亿的广告总量中，莆田系医院的广告收入占到120亿元。
另据摩通分析报告，百度2014年的总营收中，医疗相关广告约占15%-25%，其中30%-50%来自民营医院。而百度对医疗行业广告的收费标准比非医疗行业高出近10倍。由于巨额广告投入，民营医院会从提高药价、检查费用及治疗费用方面把成本转嫁给消费者。
百度4月28日刚公布一季度财报：得益于公司核心业务 -- 搜索引擎服务获得更多广告收入，今年一季度营收同比大增24.3%，其中一季度在线营销业务营收增长约19.3%至149.3亿元人民币，并预计第二季营收为201.1-205.8亿元人民币。百度的医药广告收入被计入在线营销业务。
责任编辑：陈琰 SN225
文章关键词： 百度 魏则西 莆田系
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