2016 micro-data report released: proportion of male and female users of exposure-micro, company-IT information
IT information news on March 24, 2016 of Tencent recently released its latest version of the report to the micro-data, covering pay, media, social, services, Enterprise Services, five micro-interpretation of business data and trends.
Report data displayed in all 697 million in micro-credit, male 70%, sex ratio is about 2:1. The increased compared with the previous year′s 1.8:1.
Other key data in the report include:
? More than 90% users would use micro-letters a day, half of the user uses more than 1 hour a day
? Micro-credit more than 200 friends the highest proportion, 61.4% each time a user opens the app will brush "circle of friends"
? 35.8% micro-reading users, improves their reading; over 1/4 micro-motion users, enhance their exercise
? Micro-red is the highest penetration rate of micro-payment functions, almost 70% user monthly payment/transfer amount exceeds 100 Yuan
? Micro-payment towards the line of advantage is simple and offers, more than half of users of micro-payment as important tools for offline payments
? Social network is the second largest news channel, penetration rate of PC + TV
? Contribute to user app to share news of three elements: values, taste, touch
? More than 60% micro-credit micro-life services, mobile phone recharge, buy movie tickets, drink consumption among the highest
? Pan-media, the highest proportion of the public, more than 1/4; service to the public, compared to about 1/5
? Micro-enterprise operators, research shows that traditional manufacturing industries the highest proportion
? Operators of public investment, significant growth in both quantity and amount
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2016
微信数据化报告发布：男女用户比例曝光 -
微信,
腾讯 - IT资讯
IT资讯讯 3月24日消息，近日腾讯发布了最新的2016版《微信数据化报告》，涵盖 社交、支付、媒体、生活服务、企业服务 五项微信业务的数据和趋势解读。
报告数据显示，在所有6.97亿微信用户中，男性占近7成，男女比例约为2:1。该比例较上一年度的1.8:1有上升。
此报告的其它核心数据还包括：
·超过九成微信用户每天都会使用微信，半数用户每天使用微信超过1小时
·拥有200位以上好友的微信用户占比最高，61.4%用户每次打开微信必刷“朋友圈”
·35.8%的微信读书用户，提升了自己的阅读量；超过1/4微信运动用户，提升了自己的运动量
·微信红包是微信支付中渗透率最高的功能，近七成用户每月支付/转账额度超过100元
·微信支付走向线下的优势是简便和优惠，超过半数用户将微信支付视作线下付款的重要工具
·社交网络成为第二大新闻渠道，渗透率超电脑+电视
·促成用户微信分享新闻三要素：价值，趣味，感动
·超过六成微信用户使用过微信生活服务，手机充值、买电影票、吃喝玩乐消费渗透率最高
·泛媒体类公众号比例最高，超过1/4；服务行业公众号占比约1/5
·微信企业号运营者调研显示，传统制造业占比最高
·运营者对公众号的投资，数量和金额均明显增长
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