Micro letter has gone beyond an App. You use the app to chat, you can also use it to read the text content, watching video, doing surveys, shopping and payments, buy train tickets, water, gas, with red hair and a red envelope of others. Hardly any single App in the world with high function like app integration, it has become a platform, is hosted by the overwhelming majority of the Chinese people's digital lives.

Most – research data site Statista shows smartphone users in China in 2016 has reached the level of 53% of the total population. From this data we can see that China is a smart-phone users in the use of micro-micro letters between the total number of users and their big brother QQ are still far from the.

According to the company's latest fiscal 2015 annual earnings and Penguin cool-Chi Institute reported that Although micro letter (micro-and WeChat), a staggering 697 million monthly active users, but big brother QQ users up to 900 million rides the dust . It can be said that a Chinese Internet, he must have a QQ account number, the app could not reach this level.

According to the report, micro-monthly active users of Tencent in fiscal 2015 two, three or four quarters, respectively grew by 51 million, 50 million and 47 million annual total increase of 197 million, an increase of 40%. In spite of the recent slowdown for three consecutive quarters, but absolute levels of growth in micro-credit is still very impressive.

Penguins are cool-Chi research report shows that micro-credit rising number of friends:

Participating in research in micro-credit, friends of quantities of less than 50 people, from 37.3% down to 2014 2015 years 21.3%, friends of more than 200 people, from 2014, 2015 years 12.2% to 28%. This means that users of social networking is accelerating its move on to the app, and past relationships are likely on the QQ.

Micro-letter and electric business, and financial and line Shang to line Xia service Zhijian has many combined points, over 50% of user are has using had has micro-letter paid and transfers function, about 70% of user monthly paid transfers of lines over has 100 Yuan Yuan; over 60% user each open micro-letter are to brush friends circle, they friends circle of love makes in micro-letter friends circle put advertising became has increasingly more advertising main of preferred; micro-letter public, became important of media platform, and publicity caliber, Allows operators to further increase its funding to the public.

In summary, app users can bring to the company is worth far more than QQ users. And if the app to continue maintain a similar growth in fiscal year 2016, in less than 1.5 years to realize the amount of QQ users go beyond when the app is bound to be replaced the QQ as Tencent franchise product.

Of course, the app now in the Smartphone penetration is already very high user base growth cannot entirely on their own, still have to see how many new mobile phone brand to sell mobile phones, how many new users.

微信的存在已经超越了一个App。你不止用微信聊天，还可以用它来阅读文字内容、看视频、做调查问卷、购物和支付、买火车机票、交水电煤、跟别人发红包和收红包。世界上几乎没有任何一个单一的App拥有像微信这样高的功能集成度，它已经变成了一个平台，承载的是绝大多数中国人的数字生活。

绝大多数——调研数据网站Statista显示，中国智能手机用户在2016年已经达到了总人口的53%水平。尽管从这个数据可以看出，中国是个智能手机用户就在使用微信，微信的用户总数和自己的老大哥QQ之间仍有距离。

根据腾讯最新公布的 2015财年全年财报和企鹅智酷的研报，尽管微信（微信和WeChat）的月活跃用户达到了惊人6.97亿，老大哥QQ却依旧以高达9亿的用户量一骑绝尘。可以说，一个中国人只要会上网，他肯定有 QQ账号，而微信还达不到这个程度。

根据财报，微信的月活跃用户在腾讯2015财年的二、三、四季度分别增长了0.51亿、0.5亿和0.47亿，全年一共增加了1.97亿，增幅高达40%。尽管最近连续三个季度增速减缓，但微信用户量增长水平的绝对值仍然非常可观。

企鹅智酷的研报显示，微信用户的好友数量不断上升：

在参加调研的微信用户中，好友数量低于50人的比例从2014年的37.3%降低到了2015年的21.3%，好友数量超过200人的比例从2014年的12.2%提升到了2015年的28%。这意味着用户的社交关系正在加速转移到微信上，而过去这些社交关系很有可能都在QQ上。

微信与电商、金融和线上到线下服务之间有许多结合点，超过50%的用户都已使用过了微信支付和转账功能，约70%的用户每月支付转账的额度超过了100元人民币；超过六成用户每次打开微信都要刷朋友圈，他们朋友圈的热爱使得在微信朋友圈投放广告成为了越来越多广告主的首选；微信公众号成为重要的媒体平台、宣传口径，使得运营者们进一步加大了对公众号的资金投入。

综上所述，微信用户能为腾讯带来的价值远高于QQ用户。而如果微信能够在2016财年继续保持类似的用户增长，会在一年半以内实现对QQ用户量的超越，届时微信势必将要取代QQ成为腾讯的当家产品。

当然，微信现在在智能手机用户中的普及程度已经相当高，用户量想增长也不可能完全靠自己，还是得看手机品牌能卖出多少新手机、发展多少新用户。