Sony China: even if the decline in sales to ensure that profits-Sony, Sony China-IT information

"In the past three years, our major effort is business transformation, followed by Sony not only to increase profits, and there is an increasing trend of business investment, into the growth phase. "Yesterday, Sony China Chairman and President of Kurita water stretch tree accepted an exclusive interview with Xinhua. As with many Japanese companies, Sony is the most difficult period in the past three years, radical reforms once a year to return to glory. According to Kurita introduced in 2017, operating profit target of more than 500 billion yen, to that end, Sony is not only trying to create cash flow advantage business, will also break down barriers promote integration.

Stages emphasize profit-oriented

Sony on developments in the e-business architecture and how it works?

Kurita: we now transition from structural reform to a new development stage. Seen from the earnings figures, reform is successful. In 2015, I always think that is critical to the success for the year in the first quarter. Now, for the first quarter (April-June) end, we "51" season of sales and profits more than expected, I think will achieve good results in the first quarter, and hope this trend continues. Due to the good performance results, Sony's share price compared with April 2014, up nearly 1 time.

Sony 2015-2017 was presented to the second medium-term plan, the goal is what?

Kurita: fiscal year 2017, we came up with return on equity 10%, operating profit growth target of 500 billion yen. Sony has a wealth of business class, the class will be divided into growth engine in the future, contribute to profit class class three category management, risk management and operations. For example, growth engine includes components, games, television and music business. Stable contribution classes including digital images, audio and video business. Risk management including TV and mobile services. For this type of business, we have to focus on profitable growth, even in the case of sales, to guarantee a profit.

Sony mobile phone implementing high-end strategy, China's mobile phone market more cost-effective, Sony will make strategic adjustments? Sony missed the golden era of the development of the Chinese mobile phone market?

Kurita: Sony mobile phone strategy in a larger strategic changes this year, is no longer the pursuit of market share in China, but for the middle class or more users that have differentiated products. We are aware of China's Smartphone market experiencing some degree of saturation, but I don't think we missed a golden age.

Integration of cross-sector resources

Sony has a lot of lines of business, how to break the barriers of departments in the country?

Kurita water: how to Sony music and video content to play out in China is better, is a focus of future work. We held once every three months, including Sony Electronics, music, movies and games o neSony business meeting, discuss how to work together better. To cite an example, we in China have high resolution, in cooperation with Sony music music download service, the service has been carried out for a year. Currently Chinese popular Doraemon movie theme song was sung by Sony music artist Jin Guisheng, this song is now the first high resolution music downloads rankings. For instance, Sony Pictures when there are new releases, we will conduct hardware and the joint promotion of the film. When Sony Music musicians concert, we will consider how best to live with Sony professional equipment, and fans do singers use Sony products to promote. In addition to cooperation within Sony business outside our network services in cooperation with local Internet companies have more, including Baidu, China, etc.

Sony also in the promotion of a new management structure?

Kurita: Sony's principle is that each business unit can clear accountability mechanisms for prosecution, focusing on sustainable profit management policies, and speed up the decision making process and enhancing business competitiveness. In order to achieve this, Sony plans to split each business unit within the enterprise gradually. On October 1 this year, Sony will begin a new phase of corporate restructuring, to split the video and audio business unit, become self-financing, Sony's wholly-owned subsidiary. Sony will also steadily preparing to split from other operations, and strengthening their autonomy.