In the financial reporting of the company, you can find those hidden in the depths of the balance sheet of financial indexes, such as company profit margins, revenue growth, these indicators can tell you a business mobile phone manufacturers can develop healthily. In the global smart-phone war, evaluate a brand position in the market is vibrant, people of a company's market share, revenues, profits, and advertising creative to be judged. But the indicators have an insight into the company's fortunes have often been ignored, that is the rate of finished goods inventory. Mobile inventory rate are refer to the unsold mobile phones as a percentage of mobile phone products, through this index to gain insight into the fate of a cell phone company will change.

HTC is the latest to emerge out of a their phones a lot stacked in warehouses and manufacturers on the shelves. On June 5 in the company lowered its sales forecast and announced a programme of up to 2.9 billion new Taiwan dollars (about 93 million dollars) after writedowns, HTC shares dropped to their lowest level in ten years. After HTC after the company's stock has recovered, but according to the speculation that a slump in share prices could make the company a takeover target. At the end of last quarter, HTC product inventory as a percentage of total assets have climbed to a record high of--2.35%. In the heyday of the HTC Corporation, rarely more than 1% of this indicator.

"The rise in inventory could be a signal, it means that HTC's latest high-end mobile phone M9 sales are not as good as expected. "Bloomberg's analyst yuehan·batele (John Butler) further explains that" M9 in technology circles, the phone has received a rather negative assessment, it could mean M9 unable to confront very competitive and fully functional competitor, such as Samsung's S6 and Apple iPhone6 iPhone6 Plus. 」

Inventories are usually data analysts use to spy on the company's internal situation, stocks generally can be classified into three types: raw materials, semi-finished and finished products, it is very important to distinguish between stock index. With a large inventory of raw materials or semi-finished goods inventory does not necessarily spell disaster. In the mobile phone industry, raw material can be used to a different mobile phone products, so even if a particular category of smartphone market demand growth, those parts can easily be used to another cell phone.

Motorola late 2008 is in trouble when its finished goods inventory rate climbed to 6.1%. In the same quarter, the company suffered unprecedented losses of up to $ 3.6 billion, which led to this more than 80-year history of the company have to mass layoffs, and eventually was spun off. Sure, have a large number of finished goods inventory is not always a bad thing. In 1995, Nokia's product inventory rate had more than 14%, but after that it has entered a period of a decade-long surge in sales, at the same time also became the world's largest maker of mobile phones. But HTC phones in the foreseeable future is not too likely experience sales boom, so it's a record rate of inventory is a warning for investors. In this regard, HTC Corporation, declined to comment.