Sony wants to achieve financial profitability depend on it-Sony sensor-IT information

On June 9, according to a Reuters report, a senior Sony Executive said today that the company expected sales this fiscal year and its sensors to an increase of 20% or so, mainly benefiting from Apple's strong demand for the product. However, was not satisfied with this, the company's goal is to realize the diversity of the customer base to prevent fluctuations in its sensor production.

Head of Sony solutions Suzuki Chiko (Tomoyuki Suzuki) said he expected in the 2015 fiscal year ended next March, Sony sensor sales increase compared to the last fiscal year of about 100 billion yen (about us $ 804 million), to 550 billion yen.

In contrast, the Sony sensor in 2014 fiscal year sales rose 40%. But Suzuki said Chiko, very strong demand for its sensors, which are struggling to meet. This sign Sony sensor business will continue to sustain strong growth, the business that is critical to the overall profitability of Sony plan.

Suzuki Chi Heng said in an interview with Reuters: "we see very strong demand, we can only try our best to meet the demand. ”

In the past few years, with Sony TVs and mobile business is in trouble, the sensor has become one of the company's mainstay products. Although in the Smartphone race, which has been lagging far behind Apple and Samsung, but the company's sensors are used to those competitors in new phones.

Suzuki said Chiko, Sony is committed to keeping customer base diversification. This suggests that relied too much on the demand for the current Sony sensor in Apple, he is cautious. Widely seen, Apple is the biggest customer of Sony sensor.

He said: "we want our sensors have a wide variety of customers. As for semiconductor, if you cannot make full use of the plant's capacity, you will soon be the red. So, if you want to avoid this, it is important to have a number of customers, so as to maintain the balance of production. ”

While Sony did not formally disclose the client list of the sensor, but industry insiders said, Apple is the sensor's biggest customer, followed by Samsung and Smartphone manufacturers in China, including millet.

After years of falling profits and a strategic shift, Sony this year by restructuring to achieve a business turnaround. The company's reorganization includes a reduction of 15,000 employees, as well as the divestiture of its television business.

Sony expects benefits from the image sensor to strong sales and cost-cutting measures, the company's operating profit in fiscal year 2015 than 2014 fiscal year increased about four times times, creating a nearly 7-year high.

This year, the company's shares up about 83% over the same period last year.