According to foreign media reports, the former co-CEO of the BlackBerry jimu·baersili (Jim Balsillie) public appearance on Tuesday, talked about the company suffered major setbacks in the past.

Baersili 2012 from RIM company resigned, then does not appear in the public view. Empire society forum in Toronto on Tuesday's speech is his debut after leaving office.

Baersili, Apple iPhone Smartphone and the BlackBerry was eager to compete with Apple's practices, this used to be the industry benchmark of the company has had a devastating experience.

Baersili said that Apple launched iPhone in 2007 Smartphone and BlackBerry "Storm" touch screen device faults, "return rate of 100%", then he will know that BlackBerry can't compete with Apple.

In 1999, the BlackBerry device's new features let busy business people can use wireless email, opened a new kind of culture. After that, prove that cell phones until Apple can do more than just make phone calls and send and receive messages.

"We wanted to do too many things at the 'Storm'. It has a touch screen, you can tap the screen to operate with new applications, and was launched in a very short time, and also provides a good reputation, "baersili said. "I know we can't compete at the high end of the hardware. ”

Baersili pointed out that in the next two years, the BlackBerry is still the world's fastest-growing companies, as low-end equipment sales remained good in emerging markets, but all of a sudden things changed. According to what baersili said, operators and Apple led the company AT&T has changed dramatically. AT&T Apple completely independent, as well as unlimited bandwidth, so that the latter development of high speed Web surfing, video downloads and other services, the BlackBerry is struggling to cope with.

"It's hard to do, this is a real impact on the company," baersili said.

He said as the iPhone and Google's Android phone development, he is acutely aware of the BlackBerry needs to other smartphone platforms to open its popular BlackBerry Messenger Service (BBM). He stressed that people thought that the BlackBerry hardware is the main source of profits, but in fact, profitable service. However, in baersili before leaving the company, BlackBerry BBM service does not open to other platforms. Wait for the company to do the time, WhatsApp application messages have gradually became popular.

In 2009, the BlackBerry also has a United States market share of nearly 50%, and now share is not worth mentioning. BlackBerry was once Canada's most valuable company, in June 2008 its market capitalization was US $ 83 billion, but its share price from US $ 140 per share had fallen to less than 10 dollars, market value has shrunk to about $ 5 billion.

BlackBerry is now trying to become a corporate security and enterprise software companies, want to restore the industry position. Baersili said, hope that the company's current management easy.

When asked what he now uses the phone while baersili said they were still using a BlackBerry "Bold" mobile phone.

"Until my hand after the cold and dry, you can break it out," he said. "I love this phone. ”