Magical new CEO workshop: we want "to think of"-magic workshop, ZUK, Association-IT information

Magic factory up for two months that the recent high-level turmoil, company CEO Xudong Chen to succeed Liu as President of Lenovo's mobile business group, former Vice President of Chang Cheng was pushed up on the magic factory CEO position.

On June 8, Chang Cheng range facing the media for the first time after taking office, revealed important point ZUK: end of June with the latest ROM (mobile system), released in September first ZUK phone.

It is understood that on May 28 this year, ZUK magic factory released the phone with foreign brand, tide entered the increasingly competitive smartphone market.

Talking about future strategy, Chang Cheng told the media that, ZUK will not adopt a "sea tactics", adhere to a year to launch a flagship phone, will give up one or two tiers directly into three or four cities; the magic factory is not a mobile phone manufacturers, more software companies.

Worth noting is that ZUK is currently carrying out a round of financing, and had contact with Baidu and Tencent.

Is trying to erase the Association marks

According to Chang Cheng introduced, before becoming CEO magic workshop, it is pushed to the front desk has never been as it is today, because it is doing research and development and product, want to see media. Prior to the meeting, reporters often encountered in the elevator ride, he joked to journalists "wait for mercy."

It is understood that Chang Cheng in 2000 to enter the Association, initially responsible for PC hardware development, beginning in 2011 to take Lenovo shop software development.

At a press briefing, would not welcome media drive, in response to the various questions raised by the reporters, it is extremely easy.

For example, a reporter asked magic workshops of cell phone development pattern will mimic millet? Chang Cheng answered, similar to millet in part, some don't like September press conference highlight detail.

Last October, the Association set up a subsidiary based on the Internet platform magic workshops and operational on April 1 this year, was considered to be Lenovo's transition as an important step in the Internet era. Now, the magic factory is trying to erase the marks of Lenovo. "Lenovo is a global company, its rhythm is not suitable for Magic factory, China's Internet environment is very fickle, ever-changing, asked quickly, this is the biggest difference. "Chang Cheng believes that in such a competitive environment, smaller companies are more likely to succeed.

Baidu Tencent's intention to invest

Like most startups, like magic workshops from its inception to seek strategic cooperation. Have been distanced and Lenovo, Lenovo as a magical factory behind a tree, as well as its appeal to include Baidu, Tencent's intention, the investor.

In the just-ended associations 2015 TechWorld Conference, Baidu Chairman and CEO Robin Li unexpectedly appeared, chat with Lenovo executives mobile Internet and intelligent ecological, while Baidu recently announced that give this up many years of cloud OS mobile operating system.

In February this year, rumours are Baidu to strategic investment magic workshop, funded the amount of not less than $ 100 million, about its stake at about 10%. This means that, soon after the establishment of the magic works valued at more than 1 billion dollars. In September last year, Baidu and cooperation Association at the product level to test the waters, introduced the first smart hardware products to the new router.

In addition, Tencent has just released mobile operating system TencentOS in the last month, Tencent's intention and lack of hardware experience ZUK in cooperation is also expected in the industry.

Insiders believe that Magic Shop Lenovo Group is behind a huge marketing channels, robust supply chain and the global resources of private enterprises in China's largest. Which is the important weight of shopping smart hardware market.

Legendary investor, Chang Cheng said that both are possible, but cannot do not divulge this information.

According to the reporter, ZUK currently has more than 400 people on the phone, 350 people in software, hardware and only 50 people were involved in the supply chain. In terms of talent, a few are from Lenovo and more from the other Internet companies.

Chang Cheng revealed that more software is related to the ROM,6 of the month will release a specific name.