Baidu announced the acquisition of Japan popIn primary advertising agency-Baidu-IT information

On June 8, Baidu today in Japan officially announced the acquisition of Japan original advertising companies control of popIn. Under the terms of the deal, popIn's existing management team Baidu autonomous operation of enterprises within the framework of its operations.

Information shows that popIn focuses on media supporting native advertising and content recommendation platform with intelligent services for the Center.

PopIn founder, studied at the school of information science, University of Tokyo, during the master's at the University of Tokyo Edge Captial (UTEC) was formed with the support of popIn entrepreneurial teams. After the start, popIn is still backed by the many aspects of the joint Department of Tokyo University.

? From left to right: International Division General Manager Hu Yong of Baidu, Baidu CEO Zhang, Zheng Tao, founder of popIn, Baidu Japan Branch Chief Representative Zhang Chenghuan

Baidu CEO Zhang says, Chinese enterprises ' globalization, Internet companies are a big trend of globalization. As the Internet company with the largest advertising platform in China, Baidu has been closely watching the development trends of global advertising-related business and technology.

Zhang said that popIn is committed to developing cutting edge advertising technology, very much looking forward to use Baidu's platform, to popIn's technical success of China and global markets.

Data show that 2014 primary advertising market growing rapidly on a global scale. Among them, the United States primary scale of advertising in social media was $ 5.4 billion, 2019 forecast to reach us $ 18.4 billion, an increase of 240%.

In the Smartphone penetration rate, 70% Japan, 2014 primary wireless advertising market was 3.8 billion yen, expected in 2015 will reach 15 billion yen.

Baidu said enter primary advertising starts from February 2014 popIn, Baidu Japan has been concerned about the progress of research and development at the primary advertising technology.

PopIn READ technology can accurately measure the acceptance of user content, and recommend more effective advertising. As of December last year, there are already more than more than 200 Japan news site using popIn READ technology and information media.

Baidu said Hu Yong, International Division, while Baidu technology stocks advanced, use the internationalization of products and on Baidu on the international advanced technology to China to. After the acquisition is completed, Baidu's advertising platform will use popIn READ technology and content recommendation technology, to further improve Baidu data, improve the accuracy of ads.