Recently HTC in Taiwan will hold a shareholders, the meeting Chairman Cher Wang to apologize for HTC's low bow to all shareholders . HTC is not optimistic shares are hundred Yuan NT below, a record low in recent years. In domestic mobile phone manufacturers are also under Apple Samsung Heli Attack troubled HTC how to save ourselves?

HTC recently faced with external crises, a pile of bad news coming.

Late last month from the Taiwan handset supply chain's news that HTC could be reduced because of the poor sales of the HTC One M9 30% mobile phone component procurement. HTC One M9 is HTC the flagship flagship brand mobile phones this year, usually a cell phone just listed will usher in a period of time it sales boom, but this HTC One M9 was not seen by consumers. HTC One M9 in the listing for more than a month of dismal sales, HTC had to reduce the procurement of components. And in stark contrast to the HTC and Samsung Galaxy Galaxy S6 and S6 published during the same period Edge Samsung Galaxy S6 and Galaxy S6 Edge in its first month selling 10 million units, the market response is very hot.

Posted on overseas famous media photographed the latest Smartphone ranking released HTC One M9 with still image video recording 73 points, 61 points and 69 points as a whole results are listed in the 21st, tied with Amazon Fire Phone, only the HTC One M8 bottom a little, miserable.

On June 2, Taiwan HTC shareholders held today, but stock prices fall below the hundred (NT, the same below), Ms Wang to apologize for the recent performance of bowed to shareholder, Chairman, and said it would strengthen the smart phone development, significantly reduce business costs and improve operational efficiency.

Failed HTC One M9/M9 Plus

In March of this year HTC HTC at MWC Conference released its annual flagship models One M9, but this is the HTC downturn and the beginning of this year. To some extent, because HTC One M9 downturn led directly to HTC's current operating conditions so bleak.

Although still continues HTC HTC One M9 One M8 good workmanship and feel. But HTC in appearance One M9 compared with HTC One M8 is little changed in appearance. Compared to Samsung's double glass panel with metal frame and ARC surface much more design than the HTC One M9 dazzling screen.

It is well known that many users of the HTC One M8 on the "three-jaw" disgusted with the design, but was puzzled by HTC Chairman Cher Wang believe that HTC One M8 design is very classic, does not need much of a change, like BMW and Tiffany classic design, classic design can be used for a long period of time. So HTC One M9 still uses a "three-jaw" design, which provoked public outrage.

In addition to design, Qualcomm's Xiao long 810 heat problem also appears to be to HTC sales had an impact of One M9, HTC One in this test before M8/M9, LG G3, Samsung Galaxy Note 4 and Apple iPhone6 Plus also runs cross-platform-GFXBench is used to run, and then the temperature test. Results show that the HTC One M9 temperatures as high as 55.4 ° c, while other phone is 40 ° c from top to bottom. This is surprising, although the HTC software upgrades in the near future in the mobile heating problem is fixed to a certain extent, but the mobile phone but there is a clear decline in the overall performance.

Talk about HTC One M9 Plus,HTC One M9 Plus can be seen as a customized version of the HTC launched specifically for the Chinese market of high-end HTC One M9.?HTC One M9 Plus is equipped with a 5.2-inch screen, and uses the screen more than the HTC One M9 high 2K resolution. In addition in HTC HTC One M9 Plus One M9 is equipped with a fingerprint recognition on the basis of real Home key, Home this entity keys in addition to fingerprint to unlock the phone and general system features will also work with PayPal, Alipay fingerprint payment scheme.

Said the reason HTC One M9 Plus conforms to the current trend of smartphones, introduced the 2K resolution of the screen and fingerprint recognition module. But HTC One M9 is defeated by processors and lower prices. HTC One M9 Plus carries the mediatek MT6795T processor, although the performance is good, but in the eyes of consumers mediatek is synonymous with cheap mobile phones, HTC One M9 Plus the price of 4999 Yuan on the phone, apparently consumers are not going to carry MTK processor sold up to 4999 Yuan pay phones.

Lack of innovation, not paying attention to consumers ' views, violated the principle of market pricing is the HTC One M9/M9 Plus the main reasons for weak sales. HTC official pricing is One M9 4399. But domestic electricity prices have dropped to around 3500 HTC One M9 price. You know HTC listed only One M9 in China for more than a month, called the price dive fast HTC the flagship. But even this HTC One M9 sales remain bleak.

New flagship early debut

HTC One M9/M9 Plus disappointing, it is impossible to undertake the rescue mission of HTC. According to HTC's new flagship HTC used to plan the next generation of One M10, at least wait until next spring to launch nearly six HTC won't sit still.

Released September will usher in a new wave of new wave, iPhone 6s, Samsung Galaxy or iPhone 7 Note 5 Xperia Z5 and Sony and Motorola's Moto x-generation collective debut HTC alone One M9/M9 Plus there is no way these new competition, HTC needs new weapons, guarantee themselves only few are positioned.

HTC Chairman Cher Wang in a recent shareholders ' meeting commitment HTC will be released in the second half of a refreshing star. In accordance with the usual practice of HTC Desire series models launched in the third quarter, HTC IFA last year launched the world's first high-throughput 8 core 64-bit mobile phone HTC Desire 820, but we do know that since the HTC Desire series after the launch of One series has not HTC's flagship the flagship models, but for the midrange and low-end markets. So if HTC launch is a Desire in the second half of the series how to with Apple, Samsung and Sony flagship models?

Star products is not a Desire or what she said series of new models, but a new flagship of HTC new series or One M10 HTC release well in advance. But be sure if HTC this star model no degree holding an Apple and Samsung's new product, HTC in the next life will be very difficult for a long period of time.

Expand new business

In this year's plan are developing new business HTC tries to extricate is an important strategic objective. Virtual reality will be the next exciting new markets, and more importantly, HTC is the market leader. In March this year HTC and VOLVE to launch a virtual reality game helmet. The helmet called the HTC Vive,Vive is equipped with two 1200 x 1080 resolution display, supports up to 90fps refresh rate, 360-degree panoramic view of location tracking and 4.5M x 4.5M. It also integrates the gyroscopes, accelerometers and laser position sensors, collaboration through a variety of sensors, can track a user's head position, the accuracy of 0.1 degrees. And gesture-tracking capabilities. Parameters is undoubtedly better than the Oculus DK2, but in the actual experience was slightly better than the Oculus DK2, but virtual reality products of all manufacturers in the test market stage if HTC can make good use of their advantages, would be late for their own position in the virtual reality market and lay a solid foundation.

In addition she said personal intelligent health care is another new business development highlights, there are very good research and development, for example, in the world's leading intelligent medical race Tricorder, after more than two years, many of the more than 250 top team, HTC has entered the top 7.

Furthermore is a wearable device that many mobile phone manufacturers have introduced their own smart watch products, HTC last year has already anecdotal evidence and have confirmed it was also smart watches, but has failed to market, according to HTC themselves are in their smart watch is not yet fully mature before HTC does not intend to put their products on the market. Once their products on the market and will be a bombshell.

Summary

High-end market to fight Apple and Samsung, low-end market Desire series is "Chinese" as well as millet, OPPO beat domestic mobile phone manufacturers, such as teeth, HTC is the had a good look at their marketing strategy. Lack of innovation, not paying attention to consumers ' views, violated the principle of market pricing will only make HTC deeper, disoriented, like Nokia's losses eventually forced to sell.