Lei: millet's own cell phone, TV and router-millet, Lei-IT news
Lei: millet's own mobile phones, televisions, and routers

Millet's ecosystem becomes Lei said recently that one of the most frequent topics, generated by a partner every few days just let peers and outside thoroughly according to bear. Millet, why us? And why so many hardware companies and content producers? And what kind of relationship between Smart hardware company for investment? What is millet valued? This morning, the Office in millet, Lei gave several media interviews, tells the story of millet around "big three" on the basis of millet's ecosystem construction mode.

For this, Lei created millet was already thinking very clearly. In such a multidimensional of structure in, millet phone, and TV and router is core, millet only will himself do this three pieces products, second layer is millet investment of 100 home smart hardware enterprise, and investment of excellent soil, and aiqi art, and China strategy, content manufacturers, third layer is in millet platform built mature zhihou, will attract increasingly more of smart hardware joined millet platform, fourth layer is is established in MIUI system based on .

That invest in the hardware business, millet valued these to enhance users ' phone is sticky, but Lei does not deny that in many mobile phone Giants quietly after the fall, Remy won't be subverted by another enterprise, it is out of this consideration, millet's ecosystem are under construction on the phone's surroundings, millet built a protective barrier.

Mine is part of the following an interview with:

We authorized hardware company with millet, the brand, which put great pressure on millet, outsiders would say, millet how to do anything, but it is a misunderstanding of millet is very large, millet's own doing: phone, TV and router are the three products .

Dang a products to has must scale of when, especially like phone this platform sex of hardware, it will very rely on ecological chain, it no longer is sold a phone, must to has around of can ductility, this is future competition of based, actually today, we import of is full ecological chain competition, today millet phone suitable distribution sex to do, including hardware, and software, and accessories etc, this industry chain is completely not as of. We initially took into account the ecological chain of millet problem millet so far only mobile phone models, which requires its adaptation to high ecological chain by way of promoting transformation and upgrading of the industry as a whole.

Millet has developed the smart home two years ago strategic cooperation, until now has made two key achievements, one is intelligent hardware company has invested 25, and the second was cooperation with the United States , this is millet, a milestone in the strategy of intelligent home, beauty, after all, is a larger than millet volume of household electrical appliance enterprises.

Through a partnership with us, in order to realize the beauty of the interconnection of electrical equipment and millet, millet is a big booster of the user. Midea small household electric appliances, air conditioning, laundry facilities on the category has a large share of the market share, millet and it is full complementarity of the two companies amid speculation because I bet gree will cooperation with the United States, I would like to do business nor so wayward, it is, after all, a billion of Yuan's cooperation.

Millet's cooperation is open and not stand in for us investment company, we are asked not to stand in. We do not rule out future Alliance of Haier, Hisense has also allied, we do not require exclusivity, we are given the phone and device, Remy, my beauty of this device is just not done, we complement each other.

The failure probability of a start-up company is around 90%, but I think the millet after investing, the probability of successful startups will improve immensely, I don't deny millet investment company that there would be failures, but I don't want this situation appeared outside to deny millet patterns.

Before I made millet, actually really ever wanted to do is just the phone or router, and when set to phone, the TV and router after these products, are wanted by relying on a big eco-chain model, for example, when I do television, if not supported by content, that television is the use of this logic apply phone.

We would like to have more games support us, more application support, additional content to support us, this is part of our overall strategy . So today, it is more complex than the original, more complex than the original call, send SMS for mobile phones is too much. And chain competitions is the short term won't see much benefit, but after three years or five years after you, around you this device when an increasing number of partners and supporters, your strong one step at a time.

Smart hardware company to invest in us, and we did help a lot, I feel that this is not the norm. Is how to help, and millet will be more severe. Millet: what to do? Interconnection is to advance our strategy, enriching the whole industrial chain. We didn't want to put millet into incubator or is investors, we hopes these was voted of company are has in market Shang independent combat of capacity, if they encountered some difficult, just we has advantage, we can help they with we other of partners docking, like we supply chain of partners, we in market Shang basically these large of weight level of partners, we just is they global first big second big or third big of customer, we itself has is good of relationship and reputation. So give you a supply chain partner, helping you endorse your company's reputation, and I think this indeed is useful to them. Since the early days when we there is no endorsement, we find supply chain pains on every level. Today, after we have invested, the supply chain partner will think highly of you at least one eye, and he will give you a chance.

As regards the profitability of the investment company, I look at it this way, is that your company Pacific Century CyberWorks profit is not your thing, we as an investor expects you to make a profit, that is your problem. We do the ecological chain is designed to enhance the competitiveness of the entire phone. We have so many companies, you said the company earns money, it's management team to do things.

See we do a lot of things outside, without borders said millet, millet is Yes, millet border will do that three kinds of products. I think it is startup, I think you can find millet in cooperation, we have a lot of people every day looking for a partner. If Members have accused us of martial arts, you might as well cooperate with millet, why don't you cooperate with millet.

Well, millet invest your competitors today, it does not mean that only one home, or if it is not yours, you will also have the opportunity to enter the millet network into platforms like millet. Members have to understand the nature, millet is not an investment company, I have been telling you, millet is not an investment company, millet connected devices you want to pursue it, the more the better, you can also find our connections.

The second, is millet, customer experience, is you buy a phone, you find inside the bracelet up, these things are very delicate and very beautiful very cheap, you can play with a lot of things, which is pursued by millet. If you find millet have with me a bracelet, an Air Purifier, and it's not done for you to think of it, the dead all dead, there there is misunderstanding.