ASUS: loss-making mobile phone business more than 10 years and finally made it through to the fore-ASUS-IT news
ASUS: loss-making mobile phone business more than 10 years and finally made it through to the fore

ASUS CEO Shen Zhenlai (Jerry Shen), said on Friday, the company's cell phone business profit from September this year and is expected to continue to profit in the fourth quarter. Asus has engaged in mobile phone business for more than 10 years old, but has been losing money.

Shen Zhenlai said mobile phone business to turn a profit there are two main factors: one is the continued growth in sales of ZenFone products in the Southeast Asian market, and second, the purchase cost of the product components fell .

According to industry estimates, ASUS ZenFone series smart phone shipments will reach 2.8 million units in the third quarter, full year shipments are expected to reach 8 million units.

In order to maintain the ZenFone handset shipments continued to grow, ASUS plans to move on the domestic market in November this year and China jointly released an LTE version ZenFone mobile phone. According to people familiar with the matter said, Asus will also cooperate with Intel in January 2015, launched the second generation of ZenFone mobile phones.

Industry sources say, ASUS next year will focus on improving its smart phones in China and the United States sales of the above, including LTE version in the shares of its mobile phone shipments will exceed 40%.

According to ASUS insiders estimate, the company's Smartphone shipments next year target of 16 million to 20 million units in the Department.

Meanwhile, Asustek is also on the IFA consumer electronics fair in Berlin has released its first smart watch ZenWatch.

According to media reports, the Acer in 2014 of approximately 3 million units were sold in the first 8 months of smartphones , expected its Smartphone shipments this year to 4 million units, although it is possible to achieve the desired objectives, but are still unable to turn a profit.