Refuses to fight, micro-circle of friends pop Sun games-micro, micro-circle of friends-IT news
Refuses to fight, micro-circle of friends popular Sun game

"Circle of friends is a little sun before food, bask in the happy person. Now open up your circle of friends, found that more than half of my friends are sharing games link. "In recent times, and circle of friends from time to time by various people Zhuang" refuses to fight, "the small game upset" sanguo ". These games tend to have a quality, easy operation is not difficult, you can feel free to share to your friends circle the Sun record.

Circle of friends how games can fire up? Ningbo gaming market situation? With these questions, reporters interviewed people in the industry.

The phenomenon of

Friends circle the Sun game into a new hot spot

Mr Zhuang told reporters that the micro-Sun game is from the "Flappy Bird". This little game of prime time, where I saw someone holding their cellphones stamp screens. It not only Twitter the headlines, using the power of your circle of friends also triggered a frenzy of exploding. "Since then, more and more simple little game to occupy the position circle of friends. Often a game just disappears, there will be another game off. ”

Some time ago, a special collection of "surrounding nerve cat" game released official data. Data showed the game on the line that day PV value (full name Pageview, view the number of pages) to 865,000, IP breaks 234,000. Over the next 24 hours later, PV jumped to 10.24 million, IP and as much as 2.41 million. Viral sharing with friends, current total PV has reached hundreds of millions of levels. Similarly, another "look at how much you" game, launch day alone harvested more than 10 million users. Noteworthy is that these little game time, but just a few days. According to the "surround nerve cat" developers introduced, only art and programmer involved in the game for two people, only took 1 and a half days to complete, and 48 hours to complete the on-line publication.

Reminder

Games hidden risks

Lot of people may not know about playing mobile games, mobile games hot behind the risks lurking within.

On August 3, ludian after the earthquake in Yunnan province, a "blessing for the ludian County in Yunnan province, and pray for all compatriots in the disaster areas! "Message appears in the circle of friends. Open a Web page, users can enter their own names, pray for the disaster areas. Clifford information once hot. Just three days later, the Ministry of public security, four black four pests micro-blog to remind users to pray for links or to steal personal information and fraud risk.

Ningbo Yu Weijian Bureau IT technical experts told reporters that technically speaking, this method of stealing information can be achieved. "A lot like a previous life, fortune-telling, quizzes, and the players are required to enter personal information, but may be in the background collecting player's cell phone number, then let the players to match input name, to steal information. If the player is using mobile banking, PayPal there will be a risk of stolen property. ”

Analysis

Small game company known for its

The industry view, mobile games is more like a variant of social games.

"Out of social platforms, such small games hot. "Ke Shi, Deputy General Manager of Ningbo Express software for said," but social games have a feature of hotspot is converted quickly, not long. If a game company to introduce new products and hoarded by the user immediately before conversion. ”

"Compared with computer games, mobile game development competition more intense. "History can be admitted," the tracking data from our company, peak heat a separate mobile phone games probably in about three weeks. After that, user attention would go down, but not completely disappeared. "For game companies to, first and foremost task should be thinking about how to attract more players, and how the level of continuous continue.

Since 2006, Ningbo Express software limited started independent development named "Ningbo Gaming Center" gaming platform. Gaming platforms ' main local chess and card games such as mahjong, local landlords, after more than a year of painstaking development attracted many and handheld PC end-end players. At present, this game deck reached a total installed capacity of 350,000 passengers, a daily average of 7000 people active users.

Small profit-making mode of the game is different from the traditional game. "The traditional profit-making mode of the game is called ' long haul ', but in a Web page embedded games, advertising became the first profit-making form. "History may say," but ways to profit through advertising, focusing on game development company is not desirable.

History can be told reporters, advertising to produce effects, you first need a huge number of users. In fact, when a game of having hundreds of thousands of subscribers, even after millions of games spending well in excess of the benefits of advertising.

However it is undeniable, with micro-fire up the game does provide the opportunity to grow and become famous.

Ningbo key branding co marketing expert Huang Jiangwei told reporters that "previous games product development cycle is very long. Through mobile Internet, this period may be shortened to overnight. “