Yahoo jilt Microsoft: MUI acquired an additional site search-Yahoo, Mayer, the Microsoft-IT news Yahoo jilt Microsoft: MUI acquired an additional site search

Yahoo CEO Mayer despite countless acquisitions, but the two pillars of revenue for Yahoo, still is one of the oldest channel portals and search engines. Despite Microsoft's contract restrictions, but Meyer had hoped to again operate independently the Internet search business. A few days ago, a crucial step in its, (after Bing, outsourcing) has contracted an external site search service.

It was, according to Yahoo Search partnership with Microsoft, Yahoo search technology background, use Microsoft's Bing search.

At the bottom of Yahoo's search results pages, clearly shows the "PoweredByBing" message. This suggests that Microsoft's bing is the protagonist of Yahoo search.

However, Meyer in charge of Yahoo, had been trying every possible means to develop differentiated features of Yahoo search, get rid of Bing in charge behind the scenes.

According to a CNBC report, Yahoo recently and the United States popular e-coupons and consumer incentives Swagbucks search partnership, starting from Monday, on the Swagbucks site search results page, there will be "PoweredByYahoo" message, before that, the site searches contracted with a company called InfoSpace without mass of small companies.

Swagbucks business model with propriety users using the site search service, and watch videos in the search results, or open a game will earn virtual currency rewards, is similar to the return credit.

Swagbucks said that starting from Monday for all United States users search, will outsource to Yahoo, which is the biggest transformation since the site launched.

Prior to outsourcing to Microsoft Bing, Yahoo has a complete search engine technology and team, is still unclear contracting Swagbucks search using Bing, Yahoo's own technology is technology.

On the improvement of existing products, Mayer most of the moves are focused on the Yahoo portal, such as news channels, videos, channels, and so on, in terms of search engine, Yahoo could do little.

According to the statistics of the number of market research company, and Microsoft's Bing cooperations, Yahoo's share of search, all the way down, has now fallen to the United States market 10% level, Microsoft's share is less than 10% from the beginning, rising to around 20%, Google's share, then hold steady at two-thirds.

It is obvious that, when Microsoft and Yahoo hopes that through "hugs" diminish Google's search market advantage plan completely frustrated. Microsoft and Yahoo, and market share has played a "left hand to his right hand" game. Yahoo gets money (into lucrative search advertising), but losing share, Bing gained share, but came at a cost of tens of billions of dollars on huge losses, Microsoft put a heavy financial burden.

CNBC comment that contracted Swagbucks offers the latest sign, indicating that despite the considerable challenges, but Mayer, determined not to give up the search business. At present, still contribute Yahoo 40% search revenue, and that even in the era of mobile Internet, Internet searches will also be analysis of mobile device to push information, user preferences, user data infrastructure technology, can't give up.

In July earnings analysts meeting, Meyer, mobile search, Yahoo Search offers new opportunities, the company is developing new products and experiences.

It was reported that through the cooperation with Swagbucks, Yahoo search users will earn virtual currency reward, this "award-winning search" Yahoo's search engine will also benefit from promotion, promotion and competitiveness between Bing and Google. It is reported that Bing's early years had used "award-winning search" marketing tool.

Yahoo wants to eliminate, and Microsoft's search deal, the two sides even stepped onto the Court. Results United States judges announced that Yahoo must abide by the contract, continue to use Bing search backend. Bing and Yahoo search has become very much of a "strong the melon that twist".