Apple's secret takeover BookLamp into the book world-Apple acquired BookLamp,BookLamp, Apple-IT news Apple's secret takeover BookLamp into the book world
Apple in terms of acquisitions has a new action. According to a TechCrunch report, Apple's prices to between 10 million and 15 million dollars, buying startups focused on library and data analysis BookLamp.
The message has been confirmed by Apple, as for acquisition purposes, using Apple's style is naturally had no comment. According to people familiar with the matter said Apple in a future year to 1.5 years, in the field of books and reading "grand bargain".
The completion of the acquisition is very low key. BookLamp in April this year shut down his Web site, official statement words flashing.
Indeed, in order to deceive, BookLamp except to keep the Office in Boise, Idaho, also opened a second Office in kubutinuo, 10 employees of the company are actually had come to Apple's work. The two offices, simply in order not to make people suspicious.
BookLamp's main achievement was named "the Book Genome Project" project, is simply a book world, "guess you like", just like it did Pandora music.
Thus BookLamp according to the content of the tag. Such as Stephen King's the night of murder (Salem's Lot) book BookLamp will play "Vampire/supernatural" "death/funeral/Memorial" "family/domestic environment" "pain and fear and negative emotions" label.
Secondly, it can scan books for specific content (such as sex) rhythm and intensity, and this data is generated as follows.
Based on the data analysis, BookLamp have a "capital" did recommend to the user of the service, and through the provision of e-commerce links, gets a cut of profit. In addition, it also includes selling ebook giants such as Amazon, Apple, and publishers in New York provides data analysis services.
Apple acquired BookLamp reasons, most likely still strengthen their iBooks, which added recommendation function. IBooks now the main recommended mode or use the more generic methods such as list, select, but the lack of a similar "guess you like" functions. BookLamp added, likely will fill the gap.
