Company founders invest "most boring" YO-Yo, most boring-IT news Company founders invest "most boring" YO

In addition to best friend "Yo" can't do anything else. However it did fire--upon publication it will get 500,000 downloads and received $ 1.2 million in financing and now, it's valued at $ 10 million.

Yo has just completed a $ 1.5 million seed round of financing valued at $ 10 million. Noteworthy is the investor: Tencent's founding team, namely Ma Huateng, and Zhang Zhidong, Xu chenye, Zeng Liqing, and Chen Yidan, their investment of more than $ 250,000; cast party with Betaworks, Mashable founder Pete Cashmore and his co-founders, Moshe Hogeg, and so on.

I know you will have doubts: why is so simple, even some silly application will cause the company's interest in the founding team?

In fact, Yo being developed is an important objective of the "notice". Co-founder of Moshe Hogeg initially need to develop a large button Or Abel's application, as if it were calling Secretary of the call button, click, Secretary of the information is pushed to the phone. So, Yo was born.

While others, including its founders, see "notification" potential. Pony continued external maintained a low profile, but another investor, Betaworks has released a blog post explaining the investment Yo – very simple, in order to inform.

Betaworks explains, the past period of time they have been focusing on the notification bar that parts of it. Now, the functions of the operating system is constantly improving the notification bar (for example, Android, has just released iOS8 am doing), it is becoming your original navigation before entering the operating system layer. For instance, Betaworks's Office, they'll remind team members to meet by Yo, just a notification function, what kind of response do not need each other. Even more important is that as we have been able to push notifications in the notification bar to do something, this simple form of notification and may even become a Web page, other applications and hardware products such as the unified notification tools.

Marc Andreessen had detonated in Yo "boring social" when comments on Twitter, Yo Yo or not, it belonged to one-bit communication, it works like a siren, parking lights, display signs, taxi business show whether empty-seat Dome light, and so on. During the World Cup, have Yo developers used to developing a notification system, if one team scored, the fans on my cellphone receives a Yo.

Another specific example is a combination of it and IFTTT. PingWest have been scenes of Yo IFTTT Description: after when Yo are added into the recipe of IFTTT, it became the command controllers and notification system with infinite possibilities. For example, by sending a "Yo" to the app IFTTT friends, user can Yo to send Twitter messages, send SMS to a number, send mail to a mailbox and so on. If you value practicality, then "Yo" to turn off the smart lights, random changing wallpapers Android phones, call talk yourself out of boredom, these functions can also be implemented.

When in an interview with Tencent technology, Or Abel, founder of Yo Yo would keep the minimalist style, but does not stop at this. He is even considering commercial version of Yo, for example, allow marketers to use unity to send their customers "Yo" told them the promotion began.

Now, stop that crazy clicking screen to send to a friend "Yo", add it to IFTTT give it a try, maybe you will have a surprise discovery.