In disgrace, Windows in Microsoft CEO position declines-Windows,Win8.1,Win9,Windows8.1-IT information In disgrace, Windows Microsoft CEO positions fall

On July 16, according to foreign media reports, last week in a memo sent to Microsoft employees, Microsoft Chief Executive, sadiya·Nadela (Satya Nadella) using only a few words referred to the Windows, which also indicates his attitude, as well as Microsoft Windows.

Nadela said in a memo, "including phones, tablets, laptops and TV sets of various sizes, screen, Windows will provide a rich and consistent user experience. "However, this memorandum appeared in Nava de la 60%.

Some observers of Windows in Nader's memorandum to the "location", as well as the earlier Microsoft Windows was shocked by the contrast between the importance. Last year's third quarter, Windows accounted for 25% of Microsoft's revenue.

In 2012, the International Consumer Electronics Show, the former Microsoft Chief Executive Steve Ballmer (Steve Ballmer), "says Microsoft, nothing is more important than the Windows product. ”

Independent analyst Ben·tangpusen (Ben Thompson) said in a report released last week, "in the memo put the Windows to a position like this shows that a substantial shift in Microsoft's strategy. In front of a memorandum of understanding in 2000 words, Nadela didn't even mention Windows, Ballmer-sent a different signal. ”

Published last year, the company's plans to restructure, Ballmer also said that "in a sense, Windows become synonymous with PC. ”

Microsoft strategy for change

While Windows is not Microsoft or its balance sheet "disappear", but Nader focusing on Office software, and the many "cloud operating system" as the most important platform, clearly show that a significant shift in corporate policy. Nadela said, "our cloud operating system is the biggest opportunity". Nadela so-called "cloud operating system" refers to the combination of Azure and Windows Server. As early as in before becoming CEO, Nadela's always preeching "cloud operating system" concept.

Nadela, said last week that "Azure and Windows Server portfolio makes us the only company with both public, private and hybrid cloud platform company. All of our cloud operating system supports Microsoft digital life and work experience. ”

Windows will still run on millions of devices. Windows in the PC market share of more than 90%, but it seems to Nadela, mediocre Windows strategy.

Nadela points out, "we will be through investment, making Windows the most secure, highest management and processing capabilities of the operating system. Windows will support new input/output methods, such as voice, stylus and gestures. ”

Nadela's comments indicate that the Windows in the field of computing "new status". With dominance in the PC market, Windows is computing the user up to the operating system, the rapid growth of mobile devices--particularly smart phones, making Windows the computing device market share lags far behind Google's Android.

Nadela said he will disclose more details of its strategy in the coming weeks. But for now, Nader pulling strategy unclear on Windows.

Nadela is no longer taking Windows, heralded in Microsoft Windows "minds" position, and release and pricing may change.

Microsoft has stepped up its Windows release pace. Windows 8.1 release date 12 months later than Windows 8,Windows 8.1 Update than Win8.1 6 months later. Many people in the industry are predicting, code-named Threshold Windows9 is published next spring instead of autumn.

If Microsoft thinks the desktop version of Windows to its decline in importance in the future, it should be reflected in the price. Some analysts pointed out that Microsoft will be free of charge to Windows 8, Windows 7 user Threshold. Market research firm Directions on Microsoft analyst weisi·mile (Wes Miller) said recently in an interview, "this is a logical shift. "In addition, Microsoft has taken additional measures, for example, have Windows 8 and Windows RT users free upgrades to Windows 8.1, integration in Windows RT Office.

Such arrangements for corporate clients, a little embarrassed, and some have purchased software assurance (Software Assurance) services, has the right to "free" upgrade to new versions of Windows.

What it means for Microsoft?

To upgrade Windows on par to other operating systems. Smartphone and Tablet PC users have become accustomed to free upgrade to the operating system, Apple's release of OS x upgrades last year free of charge to users. Desktop Edition Windows have to pay the upgrade fee.

By way of free, Threshold popularity. Windows 8.1 Mavericks and Apple OS x free of charge fast popularity. It is good for the developers, they can focus on its new operating system, without a lot of effort to support legacy operating systems. If the Windows7 users free release upgrades can avoid Win7 becomes another Windows XP.