You go to an Internet Café?
Beijing Internet cafes an average attendance of 60%-Café in the Beijing Internet cafes-IT news You go to an Internet Café? Beijing Internet cafes an average attendance of 60%

Speed of computers, broadband, mobile Internet popularity, in this context, provides professional business sites of Internet access services, namely Internet, would anyone go? Internet business had declined? Internet cafes in Beijing's current "market" actually do? Last week, the Beijing Youth daily field visits conducted an investigation into many Internet cafes in Beijing.

Site visits

Visual attendance around 50%

In one day last week, a prominent Internet cafes near the North Green newspaper reporter went to Huang Zhuang, where the lobby is equipped with a general and competing regional, about more than 60 computers. 11 o'clock noon, reporters saw Internet cafes have been quite a few people, "lights on" looks about six or seven of the screen. At 3 o'clock in the afternoon the same day, a reporter at a street-side Internet café in Tai Hing, attendance, about half more than 5 o'clock in the afternoon, this reporter went to a multi-year Internet cafes operating near West third ring, the whole look down, attendance at the bar at about 60%.

North Green newspaper reporter saw, consumers in Internet cafes to twenty or thirty young men. 90% above "lit" appears on the computer screen is in the game. In an Internet Café where reporters just want to accept e-mail on the computer doesn't need to be long, the clerk also suggested to reporters, if you simply pick it up where I can find a WIFI signal using cell phones to collect.

One Internet cafes owners told North Green reported reporter, now to Internet cafes of people basic are is play game, yiqian also some chat, and see movie of, occasionally also has temporary business office with of, recently is is rare has, "yiqian home Internet not convenient or first Dial Internet compared your of when, some people select to Internet cafes chat or see movie, price not high also without worried off line, now this needs less has. After all want to chat anytime weixin, QQ, thought the movie could use TV box and stuff, so convenient and private, no need to specifically to Internet cafes. ”

Bar owners survey

High rents from the ground to the underground bar

Internet becoming popular streaming Internet Café customers

North Green newspaper reporter access to several business in the Internet café owners. Referring to recent business, Mr Wang said, Internet access is becoming increasingly popular to divert a small fraction of Internet customers. But at the moment the number of lost and the degree of velocity has not yet reached a serious impact, "young men who play the game are still the core of the Internet consumer population, in Internet cafes playing games customers value not only the large screen, fast machines, more important is atmosphere, is experienced in the Internet the home environment can not be replaced."

Has's main told North Green reported reporter, "If single from number Shang see, is with most fire of when cannot than has, but now Internet cafes of each hours price also from yiqian of 1 Yuan, and 2 Yuan filed to has, Beijing of quotes Basic is 4 Yuan started, 5 Yuan district, and 6 Yuan district, to VIP between, more high-end price are has, so from turnover view, Internet cafes of business fluctuations is unlikely to, to good of side see net profit also has may improve. "With operating his own business as an example, there are nearly 200 computers, due to its better and therefore can normal attendance at more than six or seven," one-day water well can do about 10,000 yuan ", which not only is Internet machine, also includes a point card sales, beverages, snacks and so on.

Another Lord Chen told bei Qing newspaper, recent Internet cafes popular situation is relatively stable, "most worrying about the year is the Spring Festival period, people went back to the Internet doesn't come, in addition to the light of the first month in business, to have six or seven other months normal (attendance). ”

Push up rents and costs part main switch

However, in Beijing, "Rob broken" Internet Café business, today my boss wants to quit. North Green newspaper reporter recently logged in a café business website, saw hundreds of Internet cafes for sale of information updates released since January 2014, nearly 20, cover the Fengtai, Tongzhou, Dongcheng, Xicheng, Chaoyang District. Located in Fengtai District, transferring the Internet introduction: machine number 180, 460,000 a year rent, lease term of five years, electricity 0.9 Yuan, and net cost has been given until May 2015. Flow around 4000 RMB/day, at 2.7 million dollars.

Beiqing contacted some of the assignor, transfers of many bar owners say their stores due to the "switch", "neglect", "home" and so on. 40 years old, Chen said, recently wanted to put a business area of about 1000 square meters of bar transfer moves, he denied the Café business "fast shrinking," saying, "for more than 10 years of Internet business, a little tired and want a business to try out. ”

Mr Chen was "annoying" is property of rent. He said, his Office was at the community base business on the second floor, now property rents per square meter has been adjusted to 5 Yuan per day, due to cost concerns, he has property not long before new signing an underground layer of the same size, "rent is 2 dollars more than half". Office relocation will involve refurbishing and wiring networks and more tedious work, Chen said that in part led to his transfer to sell ideas.

Expert view

Traditional Internet model in its sunset phase

Tencent QQ Internet cafes did a nationwide Internet survey report shows that 2012 number of Internet cafes in China of 136,000, compared with the previous year (2011) by 6.9%, in other words, in 2012, there are around 10,000 Internet cafes closed, "this is the Internet numbers show a downward trend for the first time in nearly 10 years." In the same period the number of Internet users has 143 million people reduced to 126 million people over the previous year, the loss of 17 million passengers.

Investment advisor in cultural industry researcher zeiling beiqing greeted reporters, traditional modes of Internet cafes already at the sunset stage, only the transform could prolong the life cycle of Internet cafes, "bar can be carried out with a number of other leisure and entertainment convergence, such as Café, billiards, etc, so that the advantages of Internet cafes be brought into better play. ”

Internet online service business premises Industry Association President Zhang Xinjian, China Qing said in a newspaper interview, in response to the North, and Internet service for cultural industries, is the highest rate of contribution to the economic value of culture in the cultural market services. Peak has created billions of dollars in annual turnover and tens of billions of dollars in State taxes, the employment of millions of people.

Zhang Xinjian think, Internet cafes oriented of not only is North wide deep, also including size vast of Central, and West area, its consumption group not only has city people, also including from Midwest go into city of more than 200 million more city new into who, "simple analysis on Internet cafes is sunrise or sunset industry of controversy has no meaning, Internet service is faced shortage and atrophy of double pressure, is experience enlightenment and universal and improve of hard process, only of outlet is full industry transformation upgrade. ”

Zhang Xinjian said that for the Internet industry, the "wisdom and community information services, combined with the construction of the city, or docking with the coffee, recreation, interpersonal communion, with beautiful surroundings and cosy atmosphere as well as a full range, multi-functional consumer experience, regain access to high-end consumers of all ages. "New said, through restructuring and upgrading, shortage of network lines access to the unique landscape of the times could still be reproduced.