Weixin will ship "enterprise"-micro-credit enterprises, micro-IT news Weixin will ship "enterprise"
Recent spread around the tiny letters "USS Enterprise" finally corroborated yesterday, I saw saw it on a friend's mobile phone app to this new module. In the letter "contacts" menu under the project section of the public, under the original subscription and service numbers, a more "enterprise". According to friends, they've closed beta test this feature for several months.
Baidu, Robin Li, Baidu's lead in this year's Summit of prophecy, enterprise market there will be a lot of Internet business opportunities compared with his previous thinking about the Internet, Middle page, the era of pictures accurately predicted several times, enterprise market of Internet services has been on the timing of the harvest. Micro letter "enterprise" to join, then detonating fuses ignited a decisive in this market.
Some people may disagree, feel like micro just launched a feature, since the media has to come out to sing a hymn. This aspects author to modest to admitted, does appeared had holds have overheating of situation, like micro letter 5.0 substantially expanded has sweep a sweep function Hou, at is optimistic to forecast this will on "near field O2O" brings positive effects, results micro letter again a upgrade, sweep a sweep function and was substantially streamlining has, original of cover, and street, and barcode scan are didn't has, only left a II dimension yards scan. This shows on the one hand some of the technology is not yet mature, on the other hand a lot of features can be implemented reduction to QR code scanning.
But this time the USS Enterprise launched, it will give the entire enterprise software industry based on Internet (including SAAS, PAAS and IAAS, namely Internet-based software, platform and infrastructure services) brings great opportunities. Simple reason, objectively speaking, because its simple and effective design of micro-management and restraint function, has become a world class mobile Internet benchmarking applications, large user base and a wealth of third-party developers, business users, determine any innovation, have limitless opportunities to migrate to mobile Internet even freshmen. Micro-gave birth to the raging fire of the public media, micro-payment with fire the ECR, red envelope unique social platform is becoming the most powerful marketing tool.
Therefore, the "join moves to make the world" app, will bring opportunities for industry in the enterprise?
What can enterprises do
We start from the basic function and structure of the enterprise said.
In the public system, subscription number is a maintenance release information platforms, services, enterprise service delivery platform, is born in enterprise, Enterprise "management" platform, that is, the enterprise on the mobile Internet, providing enterprises with internal management, communication and service. Got the news from the current enterprise message will appear in the user's information flow within and not folded like a subscription number. This also enables enterprise content become the highest priority of the message.
Just as subscription numbers, service numbers, directory, users can subscribe to more than one public, enterprise directory, users can also subscribe to more content, but these elements are called "modules" may be more appropriate (external form similar to the public for each module). After an enterprise applications enterprise employees through its own app to subscribe to the enterprise, the next step will be able to use the various features of the directory module, complete the enterprise internal management and communication. Such as, he can through to "punch sign" module sent a Zhang landmarks photos, showed that himself although out but still on time arrived specifies locations; also can through "claims" module submitted a Zhang invoice of scan pieces, in phone Shang go finished approval process; he also can to "days records" module sent a sentence voice, let himself of team are heard latest of idea and progress.
Just like micro-vision of the latest slogan, "connection", the emergence of enterprise, is to bring the user's "corporate identity" brought together by app platform company.
Outbreak of the enterprise software market opportunity
Some suggest that micro-enterprise, who are currently doing collaboration, online CRM businesses is a dead end, because they cannot compete with app anyway. This is actually misunderstood the letters "connected" properties. A little thought can be understood, the app is not the strong suit of development work on specific applications, communication, social networking platform built and maintenance. Therefore, individual modules in the enterprise, micro-it cannot be their own legwork to do, but will only be open standard interfaces, by each SAAS vendors access to their services.
So in the enterprise after the launch, we're likely to see such a situation within an enterprise, the form uses wheat CRM module registration login with pin, group communication with Ming DAO; specific modules that use is entirely up to business and buy for free configuration. At this time, the app you will experience substantial enterprise application markets, play a role in distribution and connection.
Do not forget that app just two days before beginning closed beta "minimally logged" and UnionID function, these two functions to ensure the app ID versatility across different applications, also ensures that the Enterprise Manager components from different manufacturers, in the background of integrated modules for data management capabilities.
Independent SAAS vendors are willing to take, enters the enterprise system? Should be willing to, because it means they can build lightweight micro-letter "entry level software" that allows people and enterprises are familiar with Office services together atmosphere, cultivating in the phone to complete the work, the habit of exchanging data. When every employee after you get used to it, SAAS market education will fall into place in completed, native APP some more professional, more convenient features, will be formally deployed to attract businesses. And because app login functionality exists, whether enterprise modules are independent APP,SAAS vendors ensures that users are unified and continuous data.
On the letter itself, the introduction of enterprise that would enable users in your own flat stage stickiness stronger, as well as the most profitable, commercial value of enterprise-class software provides the most extensive user entry and platforms to consolidate its own platform, keep body in the enterprise of high quality user, and take the "small talk" color dilution into work areas. Through "connection" rather than the "exclusive" to retain users, this is probably the product philosophy reflected once again.
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