Too many bad reviews: Google brand image from the United States fell to 19-1th Google brand image, Google, reputation-IT news Too many bad reviews: Google brand image from the United States fell 1th to 19

On June 29, today's Google, business is pervasive, and rely on the King of Android operating system and permeate every aspect of people's lives. However, according to the United States Atlantic Web site (door networked media of the Atlantic Monthly) reports, Google suffered an increasing number of negative word of mouth, during an investigation into the brand image, Google has evolved from United States companies, fell to 19.

Under the United Kingdom the brand market research firm YouGov poll "BrandIndexBuzz" Google brand ranking, plummeting the past five years, the rankings for 19.

Atlantic Web site notes unexplained declines in the advancement of the Google brand, but no matter what is Edgar Prism-gate scandal, or throw a glass of privacy violations, or, more and more people realize that Google has become a super company, and now Google in people's mind, genius company is no longer the search worldwide page.

YouGov survey of brand image is very simple, they will be put to the respondents the following question: "in the past two weeks, do you by advertising, news, or someone else's mouth, heard of this brand of anything? Their assessment is positive or negative? ”

Obviously, Google fell behind its brand image, negative word of mouth gradually increasing, positive word of mouth gradually decreases.

Just recently, one can often hear protest Google's news, such as on Tuesday, there was a small "occupation of Google" protests, United States police have arrested more than 10 people.

Google's annual Developers Conference in San Francisco, event, Google also met with Valley residents protest, protest include raising prices, so local people forced to move out, another protester shouted, Google is developing could be used to "kill" the robot has become a "totalitarian".

Historically, such protests have occurred in the mining company, Monsanto arms contractors as well as enterprise body. From 2002 to 2009, this kind of thing never happened to Google,.

At that time, Google has a good brand image, Google's engineers, is considered to be as lucky as they developed Google Earth, provides free fun tools to Internet users around the world, and Google also scans the world's books, people search.

At that time, almost every other month, will be coming from Google a good news about science and technology, scientific and technological potential of the company, and we are very shocked.

But Google today, not what it was. They have acquired with military robotics contracts "Boston Dynamics", at the same time, the public's impression for the Internet company, there has been an increasing number of "shock" and "panic", rather than "surprise".

In fact, Google's corporate motto is "don't be evil", but when this sentence was outside quotes today, often with a tinge of irony.

For Google, however, the good news is, the decline in brand reputation and public, has not yet been delivered to Wall Street. Google's share price is still high, prospects are very positive, was not subject to brand image drag.

However it should be noted that is, surveys on corporate branding and image, is itself controversial and inconsistent. In May, the market research company Millward Brown announce 2014 annual BrandZ top the world's most valuable brands, Google replaced Apple as the world's most valuable commercial brands.

The company's data shows that Google's brand value has increased by 40% over the past year, reaching 159 billion dollars, ranking first. Apple 20% decline in brand value, of $ 148 billion.