Brazil World Cup near Zhejiang 4-storey cement plant thousands of flags from room | _ World Cup news and information

Sun Bing

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Once every 4 years, and he came to the World Cup. Same as previous, many Chinese and foreigners are thinking about a problem: there is no entry of the Chinese team for the World Cup, why so popular in China?

The China economic weekly reporter Sun Bing Houjun reported Beijing Zhang Lujing |

Once every 4 years, and he came to the World Cup. Same as previous, many Chinese and foreigners are thinking about a problem: there is no entry of the Chinese team for the World Cup, why so popular in China?

While the World Cup host nation Brazil seems to have anticipated China's Super warm, an early return to a Chinese paper-cut style of the FIFA World Cup poster.

Question of the relationship between China and the World Cup, of course, is not just a problem in the context of competitive sports.

For many years, whenever a World Cup year, Zhejiang, Guangdong, China factory will be extra busy, national flag, the World Cup mascot, uniforms, soccer games, and so on, are manufactured here.

Although not know football, but on June 13, Brazil Cup, Zhejiang Province Yongkang city, qiancang Town Hall village win flag factory owner stay up to watch the ball every day, because once the home team into the quarter-finals, they will pay close attention to making flags, fly directly to Brazil. Brazil World Cup thousands of national flags is that they do in a 4-story cement House.

It was discovered that China is China's close ties with World Cup. Of course, with the transformation and upgrading of China's manufacturing, appeared on the big stage of the World Cup, not only is the handiwork of Chinese workers, as well as CNR Metro trains with highest standards in the world, China's Yingli solar system etc.

In addition to providing the Chinese-made for the World Cup, China also conveying the most viewers for the World Cup. According to FIFA's statistics, as early as the 2010 South Africa World Cup, China has world's highest World Cup viewing of record, while current Brazil World Cup, China will remain a country with the largest television audience of the World Cup.

2014 is the first year of China's 4G, spring tide networks, video, mobile, and social gathering for the World Cup. Many people predicted that this will be the first real Internet World Cup, the Chinese will not only "audience", but a "participant". More enterprise and heartache.

Except beer, and appliances, and sports supplies, traditional of World Cup "Marketing Camp" outside, insurance, and Bank, and real estate, and liquor, "has nothing to do personnel" also have "fun"--Agricultural Bank of China launched fans designed enjoy financial products, claims "see ball financial two not errors"; Hyder insurance, through electric commercial platform launched "World Cup regrets insurance", and "see ball drink high insurance"; scenery no longer of room enterprises invited everyone "guess score, sent House"; liquor enterprise more is claimed: as long as application "Internet thinking" marketing, World Cup liquor color ... ...

Whether you like it or not, this month, you need the big excitement of the World Cup.

　　In addition to the national soccer team, full Carnival

1.1978, Chinese first saw it on TV for the World Cup. 2.1982, the Chinese team failed to make the World Cup, but Rong Zhixing (left) and other Chinese player became the idol of a generation. 3.2002, the Chinese team into the World Cup finals for the first time, celebrating. On that occasion, the Chinese team group stage 3-0 WINS, which is the Chinese team has only one World Cup scores.

"Tonight the World Cup, which team do you support? "If you can't go on the topic talk about anything, then in the next month, you will be seen and too boring and not group out. While this sounds reasonable, because China's national soccer team in the FIFA rankings have hundreds away, and this has no doubt didn't set foot "Rio Grand adventure" trip, but the World Cup plays in Chinese people's life is the truth.

In this World Cup so far, almost forgotten country where the national football team, everyone was in "full-blood" status go crazy for the World Cup. Whether the consumer or the consumer, whether detached or is no taste, it seems everyone in the football times, painted in various ways "sense of place": this is the Media World Cup World Cup, World Cup of beer, color TV, Internet World Cup World Cup, World Cup lottery, e-commerce, restaurant and bar in the World Cup ... ... Laughter to boiling, but China's soccer continues to be left out.

While on the Court could not see figure, but China's influence should not be underestimated for the World Cup, and even some ridicule: FIFA should be for the long-term, "Hi" the sympathy of the Chinese people, Dean gave the Chinese team a World Cup place, believe that the peoples of the world will understand.

According to FIFA's statistics, during the last session of South Africa in the World Cup, China has the world's highest World Cup viewing record 76% Chinese people watched the World Cup games. This Brazil World Cup, FIFA expect television viewers from China will account for World Cup 15% of the total TV audience in the world, China will remain a country with the largest television audience of the World Cup.

People watching the World Cup, China really has so many passionate soccer fan? In China, the World Cup is not only the true fans of the Festival, is also fake fans fashion, otherwise will not pop on the network so much "fake fans express manual" and "sham World Cup Guide". Data from the research firm showed that 54% fans for the World Cup is the pseudo fan, 55% of the total number of female fans of fans, they have an interest in the game itself and not much of, but dudes, out of lace and more interested in the social and commercial activities associated with the World Cup. Visible Chinese actually wasn't all that love football, they just love the fun.

"Why do Chinese people can't play soccer? "This is from the academic authority of the industry to the taxi driver, from the various forums on tall skewers to North and South stand have been discussing the issue, ultimately the answer often is no football culture as the Foundation of China, Chinese fans already practice this conclusion not substantiated, but our culture Special: we don't love to play, but we love to watch.

The world again, and was a ball.

(Edit: SN086)
10:25 on June 24, 2014 People's daily online