Beats headphones by the FIFA ban, so what-Beats headphones, Beats, Brazil World Cup 2014 FIFA World Cup, FIFA, FIFA-IT information Beats headphones by the FIFA ban, so what

FIFA (FIFA) had prohibited Beats headphones into the game due to licensing reasons, but for many of the top players for the World Cup, Beats headphones is their favorite, which makes the World Cup almost Beats the informal "advertisement".

Beats last month was bought by Apple, the company produces high-end headphones have become ubiquitous "football accessories." Both neymar (Neymar) and Wayne Rooney (Wayne Rooney), or Luis Suarez (Luis Suarez), many of the big-name players are fans of Beats headphones that provide a variety of color schemes. However, FIFA has reached a licensing agreement with Beats rival Sony, these players have to participate in a race or attend the press conference picked Beats headphones.

Marketing experts, however, pointed out, this situation is likely to be increasingly enhance the attractiveness of the Beats headphones. Served as a strategist at Apple and Google executives ailun·peiteli·Lin tournament (Ellen Petry Leanse) States: "when the fans World Cup stars on the sidelines wearing Beats headphones, its impact will be seen wearing adidas soccer shoes or sponsor a drink as large. In fact, this influence may be even greater, because the Beats were not sponsored, so the players wearing the earphones Act was all the more believable. ”

Beats Electronics have been bought by Apple for $ 3 billion price, this company with its "guerrilla marketing" is famous for its strategy, this strategy helps to bypass authorization barrier. For example, during the 2012 London Olympics, the company presented many high profile athletes thousands of headphones, such as the United States basketball team and throughout the United Kingdom delegation, which means more smart than official sponsor Panasonic.

Strategies adopted at the London Olympic Games and the World Cup, Beats officials did not comment. In the days before the opening of the World Cup, a 5-minute video appeared on the YouTube website, content is neymar, Suarez, Germany star maliao·GeSI (Mario Goetze), Netherlands star luobin·fan·peixi (Robin van Persie), Mexico Star Javier (Javier Hernandez) and some of the other guys wearing Beats headphones. The video called "game before the game" (The Game Before the Game), which viewed 10.6 million times.

Earlier this month, Sony were distributed free of charge to all World Cup players are a pair of headphones, but so far, few stars wearing the Sony headset appears before the public.