Qualcomm eyeing China-Qualcomm, Gao Tongxiao Dragon-IT news Qualcomm eyeing China

According to foreign media reports, Qualcomm plans to start selling custom designed specifically for the Chinese market this year's first smart-phone chips. Qualcomm produces high-end mobile phone chip, while growth in the Smartphone market in China is mainly driven by the cheap mobile phone, so it can be said to be high-pass to make a move and adapt to the market.

Qualcomm Senior Director of product management Dawei·Deyong (David Tokunaga) in Taiwan to participate in Computex trade show told reporters that, in February of this year the company released three new chip will first be applied to mobile phone products specifically for the Chinese market.

Deyon says: "the second half of this year, we launched the first customized chips designed specifically for the Chinese market. ”

Qualcomm is the world's biggest maker of smart-phone chip, it is applied to the most of my chips as Apple iPhone 's high-end smart phone.

But according to Qualcomm's last release of the earnings report showed that its revenue growth rate has dropped to its lowest level in 2010, this was mainly due to high prices of mobile phone sales in developed countries has slowed, while sales in emerging markets, sales of cheap mobile phones is still growing.

China is the world's largest smartphone market, handset vendors are likely to prefer a particular type of chip configuration such as an eight-core chip, which is not common in other countries.

Deyon says: "we have all along focused on Western markets, we are also trying to bring Western models to the Chinese market. In China, we will be starting from scratch. ”

He also said Chinese handset manufacturers 4G pricing was very positive, and that Qualcomm a bit of a surprise.

Deyon pointed out that 4G of the mobile phone market in China sells for 799 Yuan (about 130 million u.s. dollars). According to market research firm IDC said, compared with last year, all global handset average selling price of US $ 335. IDC expects that number will be down this year 308 dollars, by 2018, will drop to $ 260.

Price decline is bound to be compressed margins, Qualcomm's chief rival is Taiwan's mediatek. Cheap chip mediatek is quite popular in the cheap mobile phone manufacturer.

Even so, cheap Smartphone growth is widely expected to be faster than the high-end smart phones and the market as a whole. Deyon says the initiative it is necessary to adapt to the fast-growing market.

He said: "for us, the way to succeed in the Chinese market is fit. Previously, all new things have come from San Diego; later, the latest product from China and spread throughout the world. ”