BlackBerry is in transition: BBM over 85 million monthly active users-BBM, BlackBerry, BB10-IT information BlackBerry is in transition: BBM monthly active users up to 85 million

BlackBerry CEO Cheng Shouzong said on a conference call this week in its fiscal fourth quarter results, BBM BlackBerry Instant Messaging application is currently about 85 million the number of monthly active users, while registered users reached 113 million. BlackBerry BBM released only months before active users, while registered users of data are published for the first time.

BlackBerry is now transform into a cross-platform service provider, in the "bring your own device is working," helping enterprise management under the trend of a variety of mobile devices. Last October, launched on BlackBerry, Android, and iOS platforms BBM application, turn BBM into a cross-platform services.

BBM, Cheng Shouzong said: "we have very reliable BBM business plans. We found that the multi-platform users are steadily growing, fuelled by the growth of the total number of registered users. Similar to the last quarter, BBM users growth is our highest priority task, we have taken a series of targeted measures. ”

Cheng Shouzong reiterated that BBM will launch Windows Phone 8 versions, may be at a specific time in the second quarter. In addition, the BlackBerry will launch a plate set applies to Nokia Android system BBM, and in some market comes preloaded on the Nokia phones.

He also referred to a promotion last month. During this upgrade, BBM version Android and iOS adds a variety of features, such as voice calls and BBM message board consistent Group Interactive Channel. Hopes that this initiative will further promote the BlackBerry BBM cross platform use.

Cheng Shouzong said that in the past few months, has doubled the number of the Channel, from when he first took office increased 200,000 to 500,000 today. He said: "the BBM Channel attracted the interest of brand and corporate. Channel number is increasing every day. Recent partners include CNBC, time, rolling stone, and Virgin Atlantic. That number is growing quickly. ”

He specifically mentioned the BBM users Channel participation. At present, the average user who reads 11.5 article content in the Channel. Cheng Shouzong said, "this is a highly interactive mode", while the user-pays model is BBM and Channel future commercialization opportunities.

Cheng Shouzong said, the BlackBerry will continue to invest in BBM, and one of the most strategic aspect is this: BlackBerry launches enterprise message service eBBM Suites. He said this will give enterprise messaging service leads to better security in the cloud.

Cheng Shouzong said, BBM to join mobile payment feature is another "long term commercialization programme."

黑莓正转型：BBM月活跃用户数达8500万 - BBM,黑莓,BB10 - IT资讯
黑莓正转型：BBM月活跃用户数达8500万

黑莓CEO程守宗本周在第四财季财报电话会议上表示，黑莓即时消息应用BBM的月活跃用户数目前约为8500万，而注册用户数则达到1.13亿。黑莓此前仅公布BBM的月活跃用户数，而注册用户数为首次公布的数据。

黑莓目前正转型成为跨平台服务提供商，在“自带设备工作”的趋势下帮助企业管理各种移动设备。去年10月，黑莓在Android和iOS平台上推出了BBM应用，使BBM成为一款跨平台服务。

对于BBM，程守宗表示：“我们有着非常可靠的BBM商业计划。我们发现，多平台用户数正在稳步增长，这推动了总注册用户数的增长。与上季度类似，BBM用户数的增长是我们优先级最高的任务，我们已采取一系列针对性的措施。”

程守宗重申，BBM将推出Windows Phone 8版本，而具体时间可能是在第二财季。此外，黑莓还将推出适用于诺基亚订制版Android系统的BBM，并在某些市场预装在诺基亚手机上。

他还提到了上月的一次升级。在此次升级中，Android和iOS版BBM新增了多种功能，例如语音通话，以及与BBM消息板风格一致的群组互动功能Channel。黑莓希望这一举措能进一步推动BBM的跨平台使用。

程守宗表示，过去几个月，Channel的数量已经翻番，从他刚上任时的20万个增长至目前的50万个。他表示：“BBM Channel吸引了品牌和企业的兴趣。Channel的数量每天都在增加。近期的合作伙伴包括CNBC、时代、滚石和维珍大西洋公司。这一数量的增长很快。”

他特意提到了BBM Channel的用户参与情况。目前，用户平均每天阅读Channel中的11.5篇内容。程守宗表示，“这是一种极具互动性的模式”，而按用户付费的模式可能是Channel及BBM未来的商业化机会。

程守宗表示，黑莓将继续投资BBM，而其中最具战略性的一方面在于：黑莓即将推出企业版消息服务eBBM Suites。他表示，这将给企业云中的消息服务带来更好的安全性。

程守宗同时指出，向BBM加入移动支付功能是另一个“长期的商业化方案”。