HTC said quarterly results: net income of $ 10 million-HTC-IT news HTC said quarterly results: net income of $ 10 million
Beijing January 5 evening news, handset maker HTC announced on Sunday its fourth-quarter results. The company's fourth-quarter net income of about $ 10 million, less than analysts ' estimates.
Reports said 2013 HTC obtained net profits of NT $ 300 million in the fourth quarter, about 10 million dollars, down 70.3%. The company's third-quarter net loss of 2.97 billion US dollars, about US $ 99.9 million in 2012, the company NT $ 1.01 billion in net profit in the fourth quarter, about $ 34 million.
Data obtained by the group, according to Thomson Reuters, analysts on HTC expected fourth-quarter net profit of NT $ 720 million, or about $ 24.3 million. The company's earnings as much as analysts expected.
Reuters, earnings data show HTC operational issues are rapidly accumulating markedly worsened. Two years ago, the company occupies one-tenth share of the Smartphone market, in the past two years, HTC's loss of market share three-fourths, is worth only US $ 4 billion, is not nearly as Apple and Samsung Electronics.
Last quarter, new management faces daunting challenges to prevent the downward trend of the performance of the company, and HTC have to prove to consumers that its brand is still fashionable, high-quality mobile phone representative, while also controlling costs.
Research firm Gartner report shows that despite the latest flagship HTC HTC One rave, the company's market share is still inevitably from 2.2% per cent in 2011, fell to third quarter of 2013.
Previously, HTC with marketing, promotional phrase "Here's To Change", but also invited Hollywood stars Robert Downey (Robert Downey Jr. ) Endorsement, but given that the Smartphone market is highly saturated, analysts have remained on the company's ability to establish a strong brand image skeptical.
HTC has taken a series of measures to reduce costs, including replacement of chip suppliers, outsourcing the production. Shares in the company also sold the Beats headphones manufacturers have made NT $ 2.5 billion, about $ 85 million in one-time pretax profit, that profit included in the fourth quarter.
Reuters commented that exodus from factory closures, executives, management restructuring and other phenomena, insiders pointed out that HTC's biggest problem: companies and consumers increasingly disjointed.
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HTC公布第四季度业绩：净利润1000万美元 - HTC - IT资讯
HTC公布第四季度业绩：净利润1000万美元
北京时间1月5日晚间消息，手机厂商HTC周日公布了第四季度业绩。该公司第四季度净利润约1000万美元，不及分析师预期。
财报称，2013年第四季度HTC获得净利润为3亿新台币，约合1000万美元，同比下降70.3%。该公司第三季度净亏损29.7亿美元，约合9990万美元；2012年第四季度该公司净利润10.1亿新台币，约合3400万美元。
根据汤森路透集团获得的数据，分析师对HTC第四季度净利润的预期为7.2亿新台币，约合2430万美元。该公司财报远不及分析师预期。
路透社称，财报数据显示HTC运营中的问题正迅速堆积，情况明显恶化。该公司两年前还占据智能手机市场十分之一的份额，过去两年里，HTC的市场份额损失了四分之三，目前市值仅为40亿美元，远不及苹果公司和三星电子。
上一季度新上任的管理层面临着严峻的挑战，为阻止公司业绩的下滑趋势，HTC必须向消费者证明其品牌依然是时尚、高品质手机的代表，同时还需控制成本。
研究机构Gartner的报告显示，尽管HTC最新的旗舰手机HTC One好评如潮，该公司的市场份额依然不可避免地从2011年的10.3%下滑到2013年第三季度的2.2%。
此前，HTC发力市场宣传，将宣传语改为“Here's To Change”，还邀请了好莱坞明星罗伯特·唐尼(Robert Downey Jr。)代言，但鉴于智能手机市场已高度饱和，分析师依然对该公司是否能树立鲜明的品牌形象持怀疑态度。
HTC已经采取了一系列措施以降低成本，包括更换芯片供应商、将生产环节外包。该公司还抛售了耳机厂商Beats的股份，取得了25亿新台币，约合8500万美元的一次性税前利润，这一利润被计入了第四季度。
路透社评论称，从工厂关闭、高管纷纷离职、管理层重组等各种现象中，业内人士指出了HTC面临的最大问题：公司与消费者日益脱节。
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