Apple nuanced: gusto-Apple product box design-IT information Apple detail: product box design were not spared
In product design, development, production and sale of each link, Apple insists on nuanced principles, even the packaging of the products they would not slip away, to find clues. And Apple's Cupertino headquarters there is a mysterious package.
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People familiar with Apple knows that Apple is a quest to create a high quality product. Apple CEO Tim Cook said in an interview, Apple "is not in the garbage business." Also Apple industrial designers qiaonasen·aiwei in an interview with Vanity Fair is also said to have "people don't immediately notice he put on the things infinite energy".
In product design, development, production and sales of various aspects, apples are the meticulous principle, even the packaging of the product they will not easily let it go, to find clues. And Apple's Cupertino headquarters have a special mystery-wrapping room.
In this special room package designer opens the box countless times, looking for customers when you first open the box and how the emotional resonance. In the book Inside Apple, Adam Lashinsky is covered in apples packaging almost crazy levels.
For a small label, designers are testing a variety of arrows, color and tape, time and again, intended only to remind the user to paste the sticker on the top of the box with iPod back. Exactly is this designer's pursuit of packaging design detail.
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苹果细致入微：产品包装盒的设计也不放过 - 苹果 - IT资讯
苹果细致入微：产品包装盒的设计也不放过
在产品的设计、开发、生产以及销售各个环节，苹果都坚持细致入微的原则，即使是产品的包装他们也不会轻易放过，抽丝剥茧一般。而且苹果库比提诺总部还有一个专门的神秘的包装室。
以下为文章全文：
熟悉苹果的人都知道，苹果公司追求的是创造出优质的产品。苹果公司CEO蒂姆·库克在采访中曾说过，苹果“并不是在做垃圾生意”。同样苹果的工业设计师乔纳森·艾维在接受《名利场》的采访是也说过，自己“在人们不会即刻注意到的东西上他会投入无限精力”。
在产品的设计、开发、生产以及销售各个环节，苹果都坚持细致入微的原则，即使是产品的包装他们也不会轻易放过，抽丝剥茧一般。而且苹果库比提诺总部还有一个专门的神秘的包装室。
在这间特殊的屋子里，包装设计师无数次打开盒子，寻求的是顾客第一次打开盒子时会与产品发生怎样的情感共鸣。在《Inside Apple》一书中，Adam Lashinsky也叙述了苹果对产品包装近乎痴迷的程度。
为了一个小小的标签，设计师测试了各种箭头、颜色和胶带，一次又一次，目的只是为了提醒用户将粘贴在iPod包装盒顶部的贴纸拉回来。分毫不差就是这名设计师对包装盒设计细致入微的追求。
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