Taobao Crown three female shopkeeper was arrested 27 years old: sell a total make millions-a cargo, Taobao shop Taobao-IT information Taobao Crown three female shopkeeper was arrested 27 years old: sell a total make millions
Lee, 27, was small, they are sitting on millions worth.
In 2010, she was on Taobao, and opened a shop selling all kinds of high imitation luxury goods, just 6 months, up to 20 million dollars in sales. Because the buyer credit, transactions, online is growing so quickly, this year already has three crowns (Note: the Crown represent the store credit, praised three Crown sellers number between 50,000 to 100,000).
On September 29, the lower civilian police of the Public Security Bureau Economic Investigation Brigade task force is ready to go, Lee tracked him down. At present, Li had been Prosecutor's arrest.
Civilian police, Lee talked at ease, performance and calm, she suspected illegal without being aware of their actions and have always found "is not a big problem."
The reporter lamented after completing the Lee case, if it weren't for legal awareness too weak, she is described as being marketing genius.
The pity.
On trips to France luxury shops trying on her online shop only sells the real thing "top level" item
Lee's parents were ordinary workers, family condition is not very comfortable.
After graduating from College, Lee – bone idle, biggest hobby is looking at fashion magazines, study the trend towards. Which luxury brand has launched new products, what clothing is the most popular, she knew.
In the eyes of relatives and friends, Lee is obsessed with luxury girl, is also a woman – with ideas, guts an obstinate, stubborn temper, to do your best in everything. Rented a tiny booth in the clothing market, selling cheap clothes, and it's not her life. Her dream is to do something big.
Beginning in February 2010, Lee threw into the online business. In order to obtain first-hand fashion, she had made several flights to France Cannes, luxury brand shops to try on the season to wear the latest clothes, shoes. Each time you try, Lee will carefully consider the clothing fabric, design, workmanship, details and photographed parts of the photo.
After returning to Taiwan, Lee will these photos sent to Guangdong, Shenzhen and other manufacturers, such as each other's production standards to meet her standards before they could be allowed to supply her store.
Police officer responsible for the case said Lee is a particularly elegant person, fabric, patterns and other demanding for goods, so the dealer out of a cargo and almost identical to the real thing, ordinary consumers it is hard to identify.
"Similar businesses in the country, she shops can be considered one of the best. "Police officers," says expensive fabric selected, fine workmanship, can be said to be a superior quality of the goods. Customers buy back was pretty happy in General, business is good at the store even existed. ”
Peers engage in price-fixing to customers engaged in "hunger marketing"
Lee educational level is not high, but very business-minded, officer's evaluation of her is: strong, capable, is a smart man.
Stores operate well, a minor celebrity in the circle, so many firms come, hoping to give her supplies. Lee made a deal with suppliers, to have a "mandatory": to ensure their shops have the lowest Terminal retail for the whole network. This means that, if provided to other shop items with, negotiated rates must go higher.
In addition, Lee was very focused on doing similar business tenants, often to contact them to discuss price, intended to form a "League". She has told a colleague: "this market cannot be rotten to the core. ”
For customers, Lee also set. She understands consumer psychology, to be good at using a variety of marketing tools.
Taobao shop, selling merchandise, there is "baby details" column, sellers can graphic editing to further demonstrate characteristics of goods. Lee edited "baby details", in addition to selling their goods will also be provided with the goods on the "Shoppe" and "purchase price" screenshot comparison between these three, very clear.
A Miu Miu sandal, counter price of 8,000 yuan, purchasing around 7,000 yuan, while Lee online shop only sells 2000, sold thousands of double within days. Many buyers message said "style, the materials are exactly the same."
At times, Lee likes to swing gimmicks, even if the inventory is sufficient, to drag on for a week or two before delivery, claiming foreign collection letter so rapidly that not enough goods on hand for sale. This "hungry market" effects just fine, looked for the brand even more convinced of the authenticity of the goods, portions of the "explosive", "limit" or even a rush on.
Known as "Chanel" for "yous", called the "LV" for "donkey": she thought she had been avoiding legal risk
Lee in the sijiqing area rented thousands of square meters of factory buildings, as a "Studio". Studio includes several sections, drawing room, Studio, sorting warehouse and Jacuzzis.
Due to red tape, Lee hired 10 "side jobs", responsible for the website editor, call answering and making delivery.
In specific work in the, Lee a is note "circumvention" legal risk, men of employees induction Qian, she are to special told doubled--cartographic personnel for goods edit enjoy figure and text description Shi, no marked brand full name: "Chanel" to "small fragrant home", "LV" to "donkey cards", "Prada" to "PDA"...... Where the logo appears in the picture, has to be half block on mosaics; while talking to staff and customers, issues relating to brand names are avoided, except to say that all the goods are "grass hither"; when you pack the goods delivery personnel, first cut mark, and without an invoice in the box.
Police said Lee thought carefully, but a smattering on legal provisions, these Smart-Aleck behavior rather than avoid legal risks, but proved her subjective intent, belonging to knowingly violate the.
Lee, long brown hair, pretty white skin, looks fine. The case when the police come to arrest, she was dressed in his own shop "counterfeit".
Inquiry process, Lee is innocent, she repeatedly emphasized that "selling concepts and brands", finding that his actions did not violate the law.
Police said Lee's case because of the alleged amounts really massive, what is the Ministry of public security to co-ordinate provincial urban economic investigation departments the company investigation. Lee allegedly "selling fake registered trademarks of goods" and "counterfeiting registered trademarks" on two counts, has been arrested, she "Studio" in remaining cargo was seized.
Police advise: rapid development of e-commerce, e-marketing, sellers should be observing the law, don't presume, self-deceiving; buyers should keep their eyes open, carefully identify, especially when faced with low-priced goods, rational purchase, avoid being defrauded.
True luxury brand for fabrics, fewer components are strictly controlled, there is no so-called "grass hither", "end", and so on.
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27岁淘宝三皇冠女店家被捕：卖A货赚千万 - A货,淘宝店主,淘宝 - IT资讯
27岁淘宝三皇冠女店家被捕：卖A货赚千万
李某今年27岁，年纪不大，却已坐拥千万身家。
2010年，她在淘宝网上开了一家专售各类高仿奢侈品的店铺，短短6个月，销售额高达2000万元。因为买家好评多，交易量大，网店发展很快，截至今年已经拥有三皇冠（注：皇冠代表淘宝网店信誉等级，三皇冠卖家的好评数在5万到10万之间）。
9月29日，下城公安分局经侦大队专案组的民警将正准备出门的李某抓获归案。目前，李已被检察院批捕。
面对民警，李某谈吐自若、表现淡定，她并没有意识到自己的行为涉嫌违法，一直觉得“问题不大”。
记者了解完李某的案件后感叹，如果不是因为法律意识太淡薄，她简直称得上营销奇才。
可惜了。
多次去法国奢侈品店铺试穿真品她的网店里只卖“顶级”A货
李某的父母都是普通工人，家庭条件算不上十分优裕。
中专毕业后，李某待业在家，最大的爱好就是翻看时尚杂志，研究潮流走向。哪个奢侈品品牌又推出新品，哪款衣物眼下最受欢迎，她都如数家珍。
在亲戚和朋友眼里，李某是个痴迷奢侈品的小女生，也是个有想法、有胆魄的女强人——性格执拗，脾气倔强，什么事都要做到最好。在服装市场里租个小小的摊位，卖卖廉价的衣服，这不是她的生活。她的梦想是去干一番大事业。
从2010年2月开始，李某全身心地投入到网店经营中。为了获取一手时尚信息，她多次飞往法国戛纳，去各奢侈品品牌店铺试穿当季最新的流行服饰、鞋包。每次试穿，李某都会仔细研究衣物的面料、设计、做工，并拍下细节部位的照片。
回国后，李某将这些照片发给广东、深圳等地的厂家，如对方制作水平达到她的标准，才能获许向她网店供货。
负责办案的余警官说，李某是个特别考究的人，对货品的面料、花纹等要求苛刻，所以供货商做出来的A货和真品几乎一模一样，普通消费者很难鉴别。
“全国同类商户中，她的店铺算得上是数一数二的。”余警官很感慨，“面料舍得选贵的，做工又精细，可以说是A货中的上等品。一般顾客买回去都蛮满意，店里生意好得不得了。”
对同行搞价格操控对顾客搞“饥饿营销”
李某文化程度不高，但很有生意头脑，余警官对她的评价是：好强、能干，是个聪明人。
因为店铺经营得好，李某在圈子里小有名气，不少厂商找上门来，希望能给她供货。李某与供货商做交易，有个“硬性规定”：保证自家店铺的终端零售价为全网最低。这就意味着，如果供货商要向其他网店提供同款商品，协议价格必须开得更高。
此外，李某还很关注做同类经营的商户，经常和他们联系，商讨售价，意图组建“攻守同盟”。她曾对某同行说过：“不能把这个市场做烂了。”
对于顾客，李某也很有一套。她深谙消费者的心理，擅长运用各类营销手段。
淘宝网店里售卖的商品，都有“宝贝详情”一栏，卖家可以在此进行图文编辑，进一步展现货品特性。李某在编辑“宝贝详情”时，除了推销自家货物，还会配上同款货物的“专柜价”和“代购价”截图，三者对比，一目了然。
某款Miu Miu的凉鞋，专柜售价8000元，代购7000元左右，而李某网店里只卖2000元，几天内就售出上千双。许多买家留言说“款式、用料完全一样”。
有时候，李某喜欢摆摆噱头，即便库存充足，也要拖上一两周才发货，声称外商催得急，手头的货不够卖了。这种“饥饿营销”效果蛮好，顾客对货物品牌的真实性更加深信不疑，部分“爆款”、“限量款”甚至会出现抢购风潮。
称“香奈儿”为“小香家”，称“LV”为“驴牌”：她以为自己已经规避法律风险
李某在四季青一带租有上千平方米的厂房，作为“工作室”使用。工作室包括多个部分，制图室、摄影棚、分拣仓库等一应俱全。
由于事务繁琐，李某还雇了10位“小工”，分别负责网站编辑、客服应答和制单发货。
在具体工作中，李某很注意“规避”法律风险，手下的员工上岗前，她都要特别交待一番——制图人员为货物编辑配图和文字说明时，不许标明品牌全称：“香奈儿”改为“小香家”，“LV”改为“驴牌”，“普拉达”改为“PDA”……图片中凡是出现品牌标识的地方，都要打上大半块马赛克；客服人员与顾客交谈时，涉及商品品牌的问题一律回避，只能说所有货物都是“外贸原单”；发货人员包装货物时，要先把商标剪掉，且包装盒中不带发票。
余警官说，李某心思缜密，但对法律条文一知半解，这些自作聪明的行为不但没有规避法律风险，反而证明她存在主观故意，属于知法犯法。
李某一头长发，皮肤蛮白，长相清秀。办案民警上门抓捕时，她穿着一身自家店铺的“假名牌”。
问讯过程中，李某表现得很无辜，她反复强调自己“卖的是理念和品牌”，认定自己的行为没有触犯法律。
余警官说，李某的案子因涉嫌金额特别巨大，是公安部统一协调，省市区三级经侦部门联手淘宝网侦办的。李某涉嫌“销售假冒注册商标的商品”及“假冒注册商标”两项罪名，目前已被逮捕，她“工作室”里剩余的货物也被查封。
警方提醒：电子商务发展迅速，在网络营销中，卖家应知法守法，不要自作聪明、掩耳盗铃；买家也应擦亮眼睛，仔细鉴别，特别是面对低价商品时，要理智选购，避免上当。
真正的奢侈品品牌对面料、配件数量都有严格控制，不存在所谓的“外贸原单”、“尾单”等。
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