Lei June on rice noodles, journalists laughing-Lei June, Remy-IT information Lei June on rice noodles, reporters laugh
Millet's success was, copied by many traditional companies are also beginning to learn. Lei June believed that to learn to learn attitude represented by millet and the Internet, rather than software and hardware. "We do product is extremely dedicated, is extreme. "" Market our critics it's OK, I'm willing to admit that I can't, but that I can't. "He said, Remy's focus on reputation," vulgarity "for the word of mouth marketing or social marketing, in fact," we believe that the best products are marketing, you don't have to do the marketing, product was ready and everyone will be able to pass. "He thought, millet represented the Internet, is transforming traditional businesses.
Everyone emphasized the large data applications today, millet was the focus on the user experience of their extensive collection of users through the Internet, allowing consumers to participate in the design, can do is consumer participation. Millet is more than just a phone company, it is a business company fans, business users. "20-30, men of science, limited purchasing capacity . "Between Lei June or even speak, it depicts a typical" rice flour "feature. At this point, many young journalists on the sly smile.
Then he added, " ' rice ' purchases, to get the House ' leaders ' approval, this will be taken into account when we designed the product . "For example, in accordance with the typical" rice flour "demand, mobile phone as long as the design of a color on the line, but in order to get home" leaders "-the girlfriends and wives of all ages, millet mobile phone design color. In addition, the concern of millet TV, only one, measuring 47 inches. This, too, is out of the "rice powder" their needs taken into account. "Their purchasing power be? How big is it? Living room sizes? 47-inch that they can buy a very large TV. "Lei June said," I don't want all my products, I put ' noodles ' people need to be on the list. "He is to say: millet's most painful inventory," because you can't handle. ”
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雷军谈米粉，记者笑了 - 雷军,小米 - IT资讯
雷军谈米粉，记者笑了
小米的成功让不少传统企业也开始学习、复制。雷军认为，要学就先学小米所代表的态度和互联网思想，而不是软件、硬件。“我们做产品就是极其专注，就是极致。”“市场批评我们没关系，我愿意承认我能力不行，但不承认我态度不行。”他表示，小米对口碑的重视，被“庸俗化”为口碑营销或社交营销，实际上“我们认为最好的产品就是营销，你不用做营销，产品做好了，每个人就能传递出去。”他认为，小米代表的互联网思想，就是改造传统企业。
在大家都强调大数据应用的今天，小米是最注重用户体验的，他们通过互联网广泛收集用户意见，让消费者参与设计，把消费者的参与感做到极致。小米不仅仅是一家做手机的公司，它还是一家经营粉丝、经营用户的公司。“20-30岁，理工男，采购能力有限。”雷军甚至说话之间，就描绘出这样一个典型“米粉”的特征。此时，不少年轻的记者就会意地笑了。
随即他补充说，“ ‘米粉’们的采购，都要得到家里‘领导’的认可，这一点我们在设计产品的时候都会考虑进去的。”比如说，要按照典型“米粉”的需求，手机只要设计一个颜色就行了，但为了博取家里“领导”——女朋友和太太们的青睐，小米手机也设计了彩色款。另外，备受关注的小米电视，也只涉及了一款，尺寸为47吋。这同样是出于对“米粉”们需求的考虑。“他们的采购能力是多少？家里多大？客厅多大？47吋可能是他们能买的非常大的电视了。”雷军说，“我也不想所有人都用我的产品，我就把‘米粉’人群的需要做到极致就行了。”他还实在地说：做小米电视最痛苦的库存，“因为你搞不定啊。”
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