United States Black Friday: iOS Android "82 ratio"-Black Friday, mobile shopping-IT information United States Black Friday: iOS Android "82 ratio"

United States Black Friday (the Friday after Thanksgiving, Christmas shopping season started day) shopping spree was ended, phones and tablet-based mobile shopping, is becoming more and more expensive. Black Friday shopping report shows IBM, Apple's iOS devices, contribute a mobile shopping is probably more.

IBM-owned research firm allegations about United States over more than 800 outlets shopping up to several TB of data were analyzed, in order to arrive at the conclusions about mobile shopping.

Reports that this year United States use of mobile shopping, a 9% increase over last year. On all online sales of mobile devices has contributed 21%, whereas in shopping traffic, mobile devices accounted for 37%.

Smartphones and tablets, each has his merits. Seen from shopping traffic, twice times the phone is flat, but in the actual implementation of the order, 1.5 times of the Tablet is a mobile phone. All online shopping, Tablet accounted for 13.2%, smart phone is 7.8%.

Has been reported before, shopping, user browsing using a mobile phone, when operations such as billing, orders, however, increased use of flat.

Expected is if mobile classified shopping as both iOS and Android operating systems, Android still far no match for iOS, it is clear that holders stronger purchasing power of iOS devices, relevant shopping experience even better.

Flow of all mobile shopping on Black Friday, Apple's iOS devices accounted for 82%, Android accounted for 18%. IOS is more than four times times the Android.

Total online retail sales, Apple's iOS contributed 17.3%, 3.75%,iOS is the Android Android devices only contribute 4.6 times.

In each shopping order size, iOS to 131.34 dollars, $ 111.35 Android, iOS 18% higher.

Whether shopping traffic still produce sales are dominated by iOS and Android carved up, other than the two major ecological systems, such as Microsoft WP, the BlackBerry, the scale is too small, unremarkable.

It is worth mentioning that, prior to the third-party mobile shopping report also gives the iOS and Android "82 ratio" conclusion. Discount information aggregation site Dealnews statistics found that all mobile shopping, Android devices 26% and other iOS devices, the iPad is the most powerful mobile shopping tools, accounted for close to 40%, while the iPhone accounted for 30%.

美国黑色星期五：iOS安卓“八二分账” - 黑色星期五,移动购物 - IT资讯
美国黑色星期五：iOS安卓“八二分账”

美国黑色星期五（感恩节之后的周五，圣诞购物季的启动日）的购物狂欢，正在落幕，基于手机和平板的移动购物，地位越来越高。IBM的黑色星期五购物报告显示，苹果iOS设备，贡献了移动购物的八成有余。

IBM旗下研究公司，据称对全美国800多家零售商多达若干TB的购物数据进行了分析，从而得出了有关移动购物的多项结论。

报告称，今年美国移动购物使用量，比去年增加了9%。在全部的在线销售额中，移动设备贡献了21%，而在购物访问流量中，移动设备占到了37%。

智能手机和平板的表现，各有千秋。从购物访问流量上看，手机是平板的两倍，但是在实际实现的订单中，平板却是手机的1.5倍。在全部网上购物中，平板占到了13.2%，智能手机则是7.8%。

之前已有报告指出，在购物中，用户多用手机进行浏览，但是在结算、下单等操作时，使用平板的比例增加。

预料中的是，如果将移动购物按照iOS和安卓两大操作系统进行划分，安卓仍然远不是iOS的对手，显然，iOS设备的持有者购买力更强，另外相关购物应用的体验也更好。

在黑色星期五的全部移动购物流量中，苹果iOS设备占到了82%，安卓占到了18%。iOS是安卓的四倍多。

在全部网上零售额中，苹果iOS贡献了17.3%，安卓设备只贡献了3.75%，iOS是安卓的4.6倍。

在每一个购物订单的规模上，iOS为131.34美元，安卓为111.35美元，iOS高出了18%。

无论是购物流量，还是产生的销售额，均被iOS和安卓垄断瓜分，两大生态之外的其他系统，比如微软WP，黑莓，规模太微小，不值一提。

值得一提的是，之前的第三方移动购物报告，也给出了iOS和安卓“八二分账”的结论。比如折扣信息聚合网站Dealnews此前的统计发现，在全部移动购物中，安卓设备占到26%，其余归iOS设备，其中iPad是最厉害的移动购物工具，占到了近40%，而iPhone则占到了30%。