Why United States Cyber Monday to toe the Chinese pair 11-Cyber Monday, dual 11--IT information Why United States Cyber Monday to toe the Chinese double-k

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Recently reported that the United States Thanksgiving holiday shopping season this year, "Cyber Monday," the size is estimated to be $ 1.8 billion, only around one-third of China's dual-11 turnover. United States retail sales scale, is the birthplace of e-commerce, why discount day online shopping far less than China?

It must be recognized that United States Cyber Monday's scale is far better than the Chinese double 11. In accordance with United States media reports last year, double the deal size is 11 United States "Black Friday" and "Cyber Monday" amount of shopping online combined. There were three main reasons:

1, "Cyber Monday" discount store after discount

In accordance with United States Customs, Christmas shopping season started from after Thanksgiving. Thanksgiving Day is the last Thursday of November each year. The next day, which is the last Friday in November, an American shopping on the first day. On this day, United States shopping malls are churning out discounts and promotions in order to pull the end of the prelude to the last large-scale sales promotion.

After 2000, because of the rise of online shopping, "Black Friday" after Monday, often known as "Cyber Monday" (Cyber Monday). Generally, people in Thanksgiving weekend to go to the store after purchasing, Internet access continue to purchase on Monday. Thus, "Cyber Monday," acts as an online retail "Black Friday" shopping supplement rather than the shopping season a driving force.

2, online discounts not just "Cyber Monday," the day

United States shopping season starts from Thanksgiving until Christmas is over, a month at a time. While retail sales accounted for more than one-fifth of the year. Although the Chamber of Commerce in "Cyber Monday" substantial discounts, but discounted from the "Black Friday" Wednesday, the monthly promotions and activities.

Thanksgiving Day is usually the Christmas to "warm up". Before 2009, "Cyber Monday" retail sales throughout the year, one-day ranking only seventh or eighth position in retail sales, we can see that the day was not high.

In China, although there are 51, XI, "double 12" and the anniversary day of the major electricity supplier, online discount shopping day, but their influence and discount rate is far better than "double-11". Purchasing power into day "double 11" far exceeded "Cyber Monday," the important reason.

3, Blowout of the China retailing patterns more conducive to business development

Although Chinese retail chain entered stage, but the retail market is highly fragmented, traditional retailers are strong enough. And Europe, traditional retailers have a highly monopolized, broad coverage. 2010 United States combined market share for 48% top 50 retailers, while China's top 100 retailers accounted for more than just 11%.

Less traditional retailers focus on causing road inefficient distribution, brand is weak, faults in production and sales information. This has provided for the development of e-commerce "loophole" opportunities.

Because e-commerce significantly reduce intermediate links, enhanced information integration can benefit from financial support such as supply chain finance, has been developing rapidly in China. Domestic electricity operators to strengthen the construction of information systems and logistics, can withstand the loss of cases ongoing price wars.

Data on many issues.

According to McKinsey study shows that online transactions of US $ 190 billion to 210 billion in China last year, second only to United States 220 billion-230 billion dollars. The absolute gap between the two is unlikely, but the United States which grew at only 15%, while Chinese growth as high as 66.5%.

Department of Commerce electronic commerce and information technology Deputy Director Nie Linhai, said at recent high-tech fair next year, China is expected to be on the net purchase amount exceeds United States.

为啥美国网购星期一不及中国双十一 - 网购星期一,双十一 - IT资讯
为啥美国网购星期一不及中国双十一

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最近有报道称，美国今年感恩节购物季“网购星期一”的规模预计为18亿美元，这个仅有中国双11交易额的三分之一左右。美国零售总额规模庞大，又是电子商务的发源地，为何打折日的网购规模远远不及中国？

必须承认，美国网购星期一的规模远不如中国双11的。按照美国媒体的报道，去年双11的交易规模就已经是当时美国“黑色星期五”和“网络星期一”的网上购物额的总和。原因主要有三点：

1、“网购星期一”打折在实体店打折之后

按照美国习俗，圣诞购物季一般是从感恩节之后开始的。感恩节是每年11月的最后一个星期四。到第二天，也就是11月的最后一个星期五，成为美国人大采购的第一天。在这一天，美国的商场都会推出大量的打折和优惠活动，以拉开年底最后一次大规模促销的序幕。

2000年后，由于网上购物的兴起，“黑色星期五”过后的星期一常常被人们称为“网购星期一”（Cyber Monday）。一般来说，人们在感恩节周末去商店里采购之后，星期一上网继续采购。因此，“网购星期一”充当了线下零售业“黑色星期五”的购物补充，而不是购物季主力。

2、网店打折不只是“网购星期一”这一天

美国的购物季从感恩节开始，一直到圣诞节结束，持续一个月之久。这段时间的零售销售额占全年的五分之一以上。虽然电商会在“网购星期一”大规模打折，但实际上打折从“黑色星期五”开始，整个月都会有促销活动。

感恩节通常是圣诞节购物的“预热”。在2009年以前“网购星期一”零售额在全年单日零售额排名中只能排第七或第八的位置，可见这一日的地位并不高。

在中国，虽然有五一、十一、“双十二”和各大电商的店庆日等线上购物打折日，但其影响力和打折幅度都远不如“双十一”。购买力集中到一天也是“双十一”远超“网购星期一”的重要原因。

3、中国零售业格局更有利于电商的井喷发展

虽然中国零售业态已进入连锁阶段，但零售市场高度分散，传统零售商不够强大。而欧美传统零售商已形成高度垄断，覆盖面广。2010年美国前50名零售商的市场份额总和为48%，而中国前100名零售商占比仅为11%。

传统零售商集中程度不够造成了道效率不足，分销环节多，品牌弱，生产与销售信息断层。这为电子商务的发展提供了“钻空子”的机会。

由于电子商务大幅减少了中间环节，加强了信息整合，能得到供应链融资等金融支持，在中国得到了迅速发展。国内电商均全力加强了信息系统和物流的建设，能在承受亏损的情况下持续展开价格战。

数据可以说明很多问题。

据麦肯锡研究报告显示，去年中国在线交易额为1900亿-2100亿美元，仅次于美国的2200亿-2300亿美元。两者的绝对数差距不大，但美国的增速仅为15%，而中国增速高达66.5%。

商务部电子商务和信息化司副司长聂林海就在近日的高交会上表示，中国明年有望在网购总额上超过美国。